--- title: "Bandai: search popularity in New Zealand" description: "Bandai is a toy maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bandai" publisher: "Brandwave" --- # Bandai: search popularity in New Zealand Bandai is a toy maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bandai - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among model kit brands**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Model kit brands | 5 | 1.6% | 20 | - [Model kit brands](/demand/nz/categories/nz-model-kit-brands) ## Top model kit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bandai was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bandai is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tamiya | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bandai | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Airfix | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hasegawa | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Revell | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Meng Model | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about model kit brands - Asked ChatGPT "Which model kit brand should I buy in New Zealand?": 1. Tamiya, 2. Bandai, 3. Airfix, 4. Hasegawa, 5. Meng Model - Asked ChatGPT "What are the best model kit brands in New Zealand?": 1. Tamiya, 2. Bandai, 3. Airfix, 4. Hasegawa, 5. Revell, 6. Meng Model - Asked ChatGPT "What's the best model kit brand in New Zealand for a hobby project?": 1. Tamiya, 2. Bandai, 3. Airfix, 4. Hasegawa, 5. Revell - Searched Google, AI Overview "plastic model kits nz": 1. Tamiya, 2. Airfix - Searched Google, AI Overview "scale model kits": 1. Tamiya, 2. Revell Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Bandai changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bandai in New Zealand fell from 40 to 20. - Across the 12 months ending September 2026, Bandai’s share of searches among model kit brands in New Zealand decreased from 3.1% to 1.6%. - Across the 12 months ending September 2026, Bandai’s share of searches among model kit brands in New Zealand peaked at 3.6% in April 2026 and was lowest at 1.6% in September 2026. ## How did search popularity change for New Zealand model kit brands in September 2026? - In September 2026, Tamiya gained share of searches among model kit brands in New Zealand, from 51.4% to 57.6%. - In September 2026, Hasegawa gained share of searches among model kit brands in New Zealand, from 7.9% to 8.8%. - In September 2026, Revell gained share of searches among model kit brands in New Zealand, from 7.9% to 8.8%. - In September 2026, Airfix lost share of searches among model kit brands in New Zealand, from 29.3% to 21.6%. - In September 2026, Bandai lost share of searches among model kit brands in New Zealand, from 2.1% to 1.6%. - Estimated monthly branded searches for Meng Model in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Model kit brands | 40 | 3.1% | 5 | | Nov 2025 | Model kit brands | 30 | 2.2% | 5 | | Dec 2025 | Model kit brands | 30 | 2% | 5 | | Jan 2026 | Model kit brands | 30 | 1.9% | 5 | | Feb 2026 | Model kit brands | 30 | 2.4% | 5 | | Mar 2026 | Model kit brands | 30 | 2.3% | 5 | | Apr 2026 | Model kit brands | 50 | 3.6% | 5 | | May 2026 | Model kit brands | 50 | 3.5% | 5 | | Jun 2026 | Model kit brands | 30 | 2.7% | 5 | | Jul 2026 | Model kit brands | 40 | 2.8% | 5 | | Aug 2026 | Model kit brands | 30 | 2.1% | 5 | | Sep 2026 | Model kit brands | 20 | 1.6% | 5 | ## How are Bandai’s branded searches counted? Brandwave collects information about searches that people make online using Bandai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bandai gunpla” - “bandai model kit” ## Which model kit brands compete with Bandai? - [Tamiya](/demand/nz/brands/tamiya): Head-to-head: /demand/nz/compare/bandai-vs-tamiya - [Airfix](/demand/nz/brands/airfix): Head-to-head: /demand/nz/compare/airfix-vs-bandai - [Hasegawa](/demand/nz/brands/hasegawa): Head-to-head: /demand/nz/compare/bandai-vs-hasegawa - [Revell](/demand/nz/brands/revell): Head-to-head: /demand/nz/compare/bandai-vs-revell - [Meng Model](/demand/nz/brands/meng-model): Head-to-head: /demand/nz/compare/bandai-vs-meng-model ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bandai: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bandai This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bandai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.