---
title: "Band-Aid: search popularity and Share of Search in New Zealand"
description: "Band-Aid makes first aid products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/band-aid"
publisher: "Brandwave"
---

# Band-Aid: search popularity and Share of Search in New Zealand

Band-Aid makes first aid products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Band-Aid
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among plaster and first aid brands**: 68.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Plaster and first aid brands | 1 | 68.3% | 2.9K |

- [Plaster and first aid brands](/demand/nz/categories/nz-first-aid-brands)

## How has branded search demand for Band-Aid changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Band-Aid in New Zealand rose from 2.2K to 2.9K.
- Across the 11 months ending August 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands in New Zealand decreased from 69.3% to 68.3%.
- Across the 11 months ending August 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands in New Zealand peaked at 79.3% in December 2025 and was lowest at 65.9% in March 2026.

## How did search popularity change for New Zealand plaster and first aid brands in August 2026?

- In August 2026, Band-Aid gained estimated Share of Search among plaster and first aid brands in New Zealand, from 67.3% to 68.3%.
- In August 2026, Elastoplast lost estimated Share of Search among plaster and first aid brands in New Zealand, from 25.4% to 24.7%.
- Estimated monthly branded searches for Nexcare in New Zealand rose 31.8% over 11 measured months, from 220 to 290 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Plaster and first aid brands | 2.2K | 69.3% | 1 |
| Nov 2025 | Plaster and first aid brands | 2.8K | 74.3% | 1 |
| Dec 2025 | Plaster and first aid brands | 3.6K | 79.3% | 1 |
| Jan 2026 | Plaster and first aid brands | 2.2K | 66.9% | 1 |
| Feb 2026 | Plaster and first aid brands | 2.2K | 67.4% | 1 |
| Mar 2026 | Plaster and first aid brands | 2.3K | 65.9% | 1 |
| Apr 2026 | Plaster and first aid brands | 2.2K | 67.9% | 1 |
| May 2026 | Plaster and first aid brands | 2.7K | 71.3% | 1 |
| Jun 2026 | Plaster and first aid brands | 2.2K | 68.5% | 1 |
| Jul 2026 | Plaster and first aid brands | 2.4K | 67.3% | 1 |
| Aug 2026 | Plaster and first aid brands | 2.9K | 68.3% | 1 |
| Sep 2026 | Plaster and first aid brands | — | — | — |

## How is Band-Aid measured?

Brandwave collects information about searches that people make online using Band-Aid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “band aid”
- “band aid bandages”
- “band aid brand”
- “band aid com”
- “band aid first aid”
- “band aid near me”
- “band aid nz”
- “band aid online”
- “band aid plaster”
- “band aid tough strips”
- “band aid wound”
- “bandaid”
- “bandaid bandages”
- “bandaid first aid”
- “bandaid nz”
- “bandaid wound”
- “blister band aid”
- “crepe band aid”
- “finger band aid”
- “liquid band aid”
- “second skin band aid”
- “waterproof band aid”

## Which plaster and first aid brands compete with Band-Aid?

- [Elastoplast](/demand/nz/brands/elastoplast): Head-to-head: /demand/nz/compare/band-aid-vs-elastoplast
- [Nexcare](/demand/nz/brands/nexcare): Head-to-head: /demand/nz/compare/band-aid-vs-nexcare

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Band-Aid: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/band-aid

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/band-aid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.