--- title: "BambooHR: search popularity in New Zealand" description: "HR software for small and midsize businesses covering employee records, hiring, payroll, and performance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bamboohr" publisher: "Brandwave" --- # BambooHR: search popularity in New Zealand HR software for small and midsize businesses covering employee records, hiring, payroll, and performance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: BambooHR - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among applicant tracking systems**: 7.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Applicant tracking systems | 2 | 7.9% | 1K | - [Applicant tracking systems](/demand/nz/categories/nz-applicant-tracking-systems) ## Top applicant tracking systems in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BambooHR was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. BambooHR is the seventh most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Workable | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Employment Hero | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Breezy HR | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Zoho Recruit | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Teamtailor | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | JobAdder | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | BambooHR | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Greenhouse | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Lever | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Bullhorn | 10th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about applicant tracking systems - Asked ChatGPT "Which applicant tracking system should I use in New Zealand?": 1. Employment Hero, 2. Workable, 3. BambooHR, 4. JobAdder - Asked ChatGPT "What are the best applicant tracking systems in New Zealand?": 1. JobAdder, 2. Teamtailor, 3. Workable, 4. Greenhouse, 5. BambooHR - Asked ChatGPT "What's the best applicant tracking system in New Zealand for a small hiring team?": 1. Breezy HR, 2. Employment Hero, 3. Teamtailor, 4. Zoho Recruit, 5. Workable - Searched Google, AI Overview "applicant tracking systems": 1. Workable, 2. Zoho Recruit, 3. Employment Hero, 4. Breezy HR - Searched Google, AI Overview "best ats software": 1. Breezy HR, 2. Workable, 3. Zoho Recruit, 4. Lever, 5. Greenhouse, 6. BambooHR, 7. Bullhorn Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for BambooHR changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for BambooHR in New Zealand held steady at 1K. - Across the 12 months ending September 2026, BambooHR’s share of searches among applicant tracking systems in New Zealand peaked at 13.9% in April 2026 and was lowest at 7.8% in November 2025. ## How did search popularity change for New Zealand applicant tracking systems in September 2026? - In September 2026, Employment Hero gained share of searches among applicant tracking systems in New Zealand, from 77.2% to 77.9%. - In September 2026, Workable lost share of searches among applicant tracking systems in New Zealand, from 3.1% to 2.6%. - Teamtailor’s share of searches among applicant tracking systems in New Zealand has gained ground for 3 months in a row, from 2.4% to 3.9% in September 2026. - In September 2026, Breezy HR rose from 8th to 7th among applicant tracking systems in New Zealand. - In September 2026, Greenhouse fell from 7th to 8th among applicant tracking systems in New Zealand. - Estimated monthly branded searches for Lever in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Applicant tracking systems | 1K | 7.9% | 2 | | Nov 2025 | Applicant tracking systems | 1K | 7.8% | 3 | | Dec 2025 | Applicant tracking systems | 880 | 8.5% | 2 | | Jan 2026 | Applicant tracking systems | 1K | 9.4% | 2 | | Feb 2026 | Applicant tracking systems | 880 | 8.1% | 3 | | Mar 2026 | Applicant tracking systems | 1.9K | 13.7% | 2 | | Apr 2026 | Applicant tracking systems | 1.6K | 13.9% | 2 | | May 2026 | Applicant tracking systems | 1.6K | 12% | 2 | | Jun 2026 | Applicant tracking systems | 1.6K | 12% | 2 | | Jul 2026 | Applicant tracking systems | 1.3K | 10% | 2 | | Aug 2026 | Applicant tracking systems | 1K | 7.8% | 2 | | Sep 2026 | Applicant tracking systems | 1K | 7.9% | 2 | ## How are BambooHR’s branded searches counted? Brandwave collects information about searches that people make online using BambooHR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bamboohr” ## Which applicant tracking systems compete with BambooHR? - [Employment Hero](/demand/nz/brands/employment-hero): Head-to-head: /demand/nz/compare/bamboohr-vs-employment-hero - [JobAdder](/demand/nz/brands/jobadder): Head-to-head: /demand/nz/compare/bamboohr-vs-jobadder - [Teamtailor](/demand/nz/brands/teamtailor): Head-to-head: /demand/nz/compare/bamboohr-vs-teamtailor - [Workable](/demand/nz/brands/workable): Head-to-head: /demand/nz/compare/bamboohr-vs-workable - [Zoho Recruit](/demand/nz/brands/zoho-recruit): Head-to-head: /demand/nz/compare/bamboohr-vs-zoho-recruit - [Breezy HR](/demand/nz/brands/breezy-hr) - [Greenhouse](/demand/nz/brands/greenhouse) - [Bullhorn](/demand/nz/brands/bullhorn) - [Lever](/demand/nz/brands/lever) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "BambooHR: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bamboohr This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bamboohr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.