---
title: "Ballantynes: search popularity and Share of Search in New Zealand"
description: "Ballantynes is a family-owned department store in Christchurch, Timaru and Wānaka. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ballantynes"
publisher: "Brandwave"
---

# Ballantynes: search popularity and Share of Search in New Zealand

Ballantynes is a family-owned department store in Christchurch, Timaru and Wānaka. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ballantynes
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among department stores**: 2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Department stores | 4 | 2% | 43.8K |

- [Department stores](/demand/nz/categories/nz-department-stores)

## How has branded search demand for Ballantynes changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ballantynes in New Zealand rose from 35.9K to 43.8K.
- Across the 11 months ending August 2026, Ballantynes’ estimated Share of Search among department stores in New Zealand held steady, from 1.6% to 2%.

## How did search popularity change for New Zealand department stores in August 2026?

- In August 2026, Farmers gained estimated Share of Search among department stores in New Zealand, from 24.4% to 27.4%.
- In August 2026, Kmart NZ lost estimated Share of Search among department stores in New Zealand, from 54.2% to 51.8%.
- In August 2026, The Warehouse lost estimated Share of Search among department stores in New Zealand, from 19.5% to 18.8%.
- Ballantynes’ estimated Share of Search among department stores in New Zealand has gained ground for 3 months in a row, from 1.4% to 2% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Department stores | 35.9K | 1.6% | 4 |
| Nov 2025 | Department stores | 55.3K | 2% | 4 |
| Dec 2025 | Department stores | 51K | 1.7% | 4 |
| Jan 2026 | Department stores | 37K | 1.6% | 4 |
| Feb 2026 | Department stores | 30.9K | 1.6% | 4 |
| Mar 2026 | Department stores | 30.1K | 1.4% | 4 |
| Apr 2026 | Department stores | 29.8K | 1.3% | 4 |
| May 2026 | Department stores | 29.7K | 1.4% | 4 |
| Jun 2026 | Department stores | 29.6K | 1.4% | 4 |
| Jul 2026 | Department stores | 39.1K | 1.9% | 4 |
| Aug 2026 | Department stores | 43.8K | 2% | 4 |
| Sep 2026 | Department stores | — | — | — |

## How is Ballantynes measured?

Brandwave collects information about searches that people make online using Ballantynes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ballantynes”
- “ballantynes black friday sale”
- “ballantynes christmas”
- “ballantynes christmas shop”
- “ballantynes clothing”
- “ballantynes co nz”
- “ballantynes department store”
- “ballantynes fashions”
- “ballantynes near me”
- “ballantynes new zealand”
- “ballantynes nz”
- “ballantynes online”
- “ballantynes online sale”
- “ballantynes rm williams”
- “ballantynes sale”
- “ballantynes sale online”
- “ballantynes seasalt”
- “ballantynes store”
- “ballantynes toys”
- “ballantynes vassalli”
- “benefit ballantynes”
- “j ballantynes”
- “mac ballantynes”
- “rm williams ballantynes”
- “seasalt ballantynes”
- “sportscraft ballantynes”

## Which department stores compete with Ballantynes?

- [Kmart NZ](/demand/nz/brands/kmart-nz): Head-to-head: /demand/nz/compare/ballantynes-vs-kmart-nz
- [Farmers](/demand/nz/brands/farmers): Head-to-head: /demand/nz/compare/ballantynes-vs-farmers
- [The Warehouse](/demand/nz/brands/the-warehouse): Head-to-head: /demand/nz/compare/ballantynes-vs-the-warehouse

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ballantynes: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ballantynes

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ballantynes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.