---
title: "Baldwins: search popularity and Share of Search in New Zealand"
description: "Baldwins is an intellectual property firm in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/baldwins"
publisher: "Brandwave"
---

# Baldwins: search popularity and Share of Search in New Zealand

Baldwins is an intellectual property firm in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Baldwins
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among IP and patent law firms**: 1.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| IP and patent law firms | 5 | 1.6% | 20 |

- [IP and patent law firms](/demand/nz/categories/nz-ip-law-firms)

## How has branded search demand for Baldwins changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Baldwins in New Zealand rose from 10 to 20.
- Across the 11 months ending August 2026, Baldwins’ estimated Share of Search among IP and patent law firms in New Zealand increased from 0.79% to 1.6%.
- Across the 11 months ending August 2026, Baldwins fell from 4th to 5th among IP and patent law firms in New Zealand.

## How did search popularity change for New Zealand IP and patent law firms in August 2026?

- In August 2026, AJ Park gained estimated Share of Search among IP and patent law firms in New Zealand, from 56.6% to 62.9%.
- In August 2026, Pipers gained estimated Share of Search among IP and patent law firms in New Zealand, from 1.8% to 3.2%.
- In August 2026, Baldwins gained estimated Share of Search among IP and patent law firms in New Zealand, from 0.88% to 1.6%.
- In August 2026, James & Wells lost estimated Share of Search among IP and patent law firms in New Zealand, from 35.4% to 26.6%.
- Estimated monthly branded searches for Henry Hughes in New Zealand rose 16.7% over 11 measured months, from 60 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | IP and patent law firms | 10 | 0.79% | 4 |
| Nov 2025 | IP and patent law firms | 10 | 0.64% | 5 |
| Dec 2025 | IP and patent law firms | 10 | 1.1% | 5 |
| Jan 2026 | IP and patent law firms | 10 | 1.1% | 5 |
| Feb 2026 | IP and patent law firms | 10 | 0.85% | 5 |
| Mar 2026 | IP and patent law firms | 20 | 1.4% | 4 |
| Apr 2026 | IP and patent law firms | 20 | 1.6% | 4 |
| May 2026 | IP and patent law firms | 10 | 0.83% | 5 |
| Jun 2026 | IP and patent law firms | 10 | 0.84% | 4 |
| Jul 2026 | IP and patent law firms | 10 | 0.88% | 5 |
| Aug 2026 | IP and patent law firms | 20 | 1.6% | 5 |
| Sep 2026 | IP and patent law firms | — | — | — |

## How is Baldwins measured?

Brandwave collects information about searches that people make online using Baldwins’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “baldwins ip”
- “baldwins patent”

## Which IP and patent law firms compete with Baldwins?

- [AJ Park](/demand/nz/brands/aj-park): Head-to-head: /demand/nz/compare/aj-park-vs-baldwins
- [James & Wells](/demand/nz/brands/james-and-wells): Head-to-head: /demand/nz/compare/baldwins-vs-james-and-wells
- [Henry Hughes](/demand/nz/brands/henry-hughes): Head-to-head: /demand/nz/compare/baldwins-vs-henry-hughes
- [Pipers](/demand/nz/brands/pipers): Head-to-head: /demand/nz/compare/baldwins-vs-pipers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Baldwins: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/baldwins

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/baldwins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.