---
title: "Bain & Company: search popularity and Share of Search in New Zealand"
description: "Bain & Company is a management consultancy working in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bain-and-company"
publisher: "Brandwave"
---

# Bain & Company: search popularity and Share of Search in New Zealand

Bain & Company is a management consultancy working in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bain & Company
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among management consultancies**: 8.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Management consultancies | 4 | 8.4% | 580 |

- [Management consultancies](/demand/nz/categories/nz-management-consultancies)

## How has branded search demand for Bain & Company changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bain & Company in New Zealand fell from 720 to 580.
- Across the 11 months ending August 2026, Bain & Company’s estimated Share of Search among management consultancies in New Zealand decreased from 9.5% to 8.4%.
- Across the 11 months ending August 2026, Bain & Company’s estimated Share of Search among management consultancies in New Zealand peaked at 12.9% in February 2026 and was lowest at 8.4% in August 2026.

## How did search popularity change for New Zealand management consultancies in August 2026?

- In August 2026, Boston Consulting Group gained estimated Share of Search among management consultancies in New Zealand, from 20.3% to 23.9%.
- In August 2026, McKinsey & Company gained estimated Share of Search among management consultancies in New Zealand, from 17% to 20.2%.
- In August 2026, Accenture lost estimated Share of Search among management consultancies in New Zealand, from 51.1% to 45.1%.
- In August 2026, Bain & Company lost estimated Share of Search among management consultancies in New Zealand, from 9.2% to 8.4%.
- Estimated monthly branded searches for Sapere in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Management consultancies | 720 | 9.5% | 4 |
| Nov 2025 | Management consultancies | 590 | 9.3% | 4 |
| Dec 2025 | Management consultancies | 510 | 11% | 4 |
| Jan 2026 | Management consultancies | 730 | 12% | 4 |
| Feb 2026 | Management consultancies | 930 | 12.9% | 4 |
| Mar 2026 | Management consultancies | 770 | 9% | 4 |
| Apr 2026 | Management consultancies | 640 | 9.5% | 4 |
| May 2026 | Management consultancies | 610 | 9.4% | 4 |
| Jun 2026 | Management consultancies | 660 | 9.6% | 4 |
| Jul 2026 | Management consultancies | 550 | 9.2% | 4 |
| Aug 2026 | Management consultancies | 580 | 8.4% | 4 |
| Sep 2026 | Management consultancies | — | — | — |

## How is Bain & Company measured?

Brandwave collects information about searches that people make online using Bain & Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bain”
- “bain & company consulting”
- “bain & company near me”
- “bain and”
- “bain com”
- “bain company consulting”
- “bain consulting”
- “co bain”

## Which management consultancies compete with Bain & Company?

- [Accenture](/demand/nz/brands/accenture): Head-to-head: /demand/nz/compare/accenture-vs-bain-and-company
- [Boston Consulting Group](/demand/nz/brands/boston-consulting-group): Head-to-head: /demand/nz/compare/bain-and-company-vs-boston-consulting-group
- [McKinsey & Company](/demand/nz/brands/mckinsey-and-company): Head-to-head: /demand/nz/compare/bain-and-company-vs-mckinsey-and-company
- [Sapere](/demand/nz/brands/sapere): Head-to-head: /demand/nz/compare/bain-and-company-vs-sapere

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bain & Company: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bain-and-company

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bain-and-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.