---
title: "Baileys: search popularity and Share of Search in New Zealand"
description: "Baileys is a liqueur brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/baileys"
publisher: "Brandwave"
---

# Baileys: search popularity and Share of Search in New Zealand

Baileys is a liqueur brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Baileys
- **Owned by**: Diageo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among liqueur brands**: 31.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Liqueur brands | 1 | 31.6% | 10.1K |

- [Liqueur brands](/demand/nz/categories/nz-liqueur-brands)

## How has branded search demand for Baileys changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Baileys in New Zealand rose from 9.5K to 10.1K.
- Across the 11 months ending August 2026, Baileys’ estimated Share of Search among liqueur brands in New Zealand increased from 30.2% to 31.6%.
- Across the 11 months ending August 2026, Baileys’ estimated Share of Search among liqueur brands in New Zealand peaked at 33% in March 2026 and was lowest at 22.6% in January 2026.
- Across the 11 months ending August 2026, Baileys rose from 2nd to 1st among liqueur brands in New Zealand.

## How did search popularity change for New Zealand liqueur brands in August 2026?

- In August 2026, Jägermeister gained estimated Share of Search among liqueur brands in New Zealand, from 14.7% to 16.9%.
- In August 2026, Aperol lost estimated Share of Search among liqueur brands in New Zealand, from 31% to 29.4%.
- In August 2026, Cointreau lost estimated Share of Search among liqueur brands in New Zealand, from 10.7% to 9.9%.
- Estimated monthly branded searches for Kahlúa in New Zealand fell 18.8% over 11 measured months, from 3.1K to 2.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Liqueur brands | 9.5K | 30.2% | 2 |
| Nov 2025 | Liqueur brands | 12K | 30.7% | 2 |
| Dec 2025 | Liqueur brands | 26K | 32.4% | 2 |
| Jan 2026 | Liqueur brands | 9.4K | 22.6% | 2 |
| Feb 2026 | Liqueur brands | 7.7K | 25.7% | 2 |
| Mar 2026 | Liqueur brands | 9.3K | 33% | 1 |
| Apr 2026 | Liqueur brands | 8.1K | 29.6% | 2 |
| May 2026 | Liqueur brands | 9.6K | 32.4% | 1 |
| Jun 2026 | Liqueur brands | 9.3K | 32.7% | 1 |
| Jul 2026 | Liqueur brands | 9.8K | 31.1% | 1 |
| Aug 2026 | Liqueur brands | 10.1K | 31.6% | 1 |
| Sep 2026 | Liqueur brands | — | — | — |

## How is Baileys measured?

Brandwave collects information about searches that people make online using Baileys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “baileys”
- “baileys 1l”
- “baileys bar”
- “baileys cheesecake”
- “baileys cocktail”
- “baileys com”
- “baileys cost”
- “baileys cream liqueur”
- “baileys irish”
- “baileys irish cream 1 litre”
- “baileys near me”
- “baileys nz”
- “baileys online”
- “baileys original irish cream”
- “baileys salted caramel”
- “baileys strawberry and cream”
- “baileys tiramisu”
- “the baileys”

## Which liqueur brands compete with Baileys?

- [Aperol](/demand/nz/brands/aperol): Head-to-head: /demand/nz/compare/aperol-vs-baileys
- [Jägermeister](/demand/nz/brands/jagermeister): Head-to-head: /demand/nz/compare/baileys-vs-jagermeister
- [Cointreau](/demand/nz/brands/cointreau): Head-to-head: /demand/nz/compare/baileys-vs-cointreau
- [Kahlúa](/demand/nz/brands/kahlua): Head-to-head: /demand/nz/compare/baileys-vs-kahlua
- [Frangelico](/demand/nz/brands/frangelico): Head-to-head: /demand/nz/compare/baileys-vs-frangelico

## Who owns Baileys?

Baileys is owned by Diageo. Brandwave also tracks Seedlip, Captain Morgan, Casamigos, Don Julio, Gordon's, Johnnie Walker and Tanqueray, owned by the same company, in New Zealand.

- [Diageo](/demand/nz/companies/diageo): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Baileys?

Baileys is owned by Diageo. Brandwave also tracks Seedlip, Captain Morgan, Casamigos, Don Julio, Gordon's, Johnnie Walker and Tanqueray, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Baileys: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/baileys

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/baileys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.