--- title: "Bailey Nelson: search popularity and Share of Search in New Zealand" description: "Bailey Nelson provides eye tests, glasses and contact lenses in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bailey-nelson" publisher: "Brandwave" --- # Bailey Nelson: search popularity and Share of Search in New Zealand Bailey Nelson provides eye tests, glasses and contact lenses in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bailey Nelson - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among dunedin optometrists**: 8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dunedin optometrists | 3 | 8% | 11.6K | | Optometrists | 3 | 8.3% | 11.6K | - [Dunedin optometrists](/demand/nz/categories/nz-dunedin-optometrists) - [Optometrists](/demand/nz/categories/nz-optometry-chains) ## How has branded search demand for Bailey Nelson changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Bailey Nelson in New Zealand rose from 11K to 11.6K. - Across the 11 months ending August 2026, Bailey Nelson’s estimated Share of Search among dunedin optometrists in New Zealand peaked at 9.3% in June 2026 and was lowest at 7.3% in April 2026. - Across the 11 months ending August 2026, Bailey Nelson’s estimated Share of Search among optometrists in New Zealand peaked at 9.6% in June 2026 and was lowest at 7.5% in April 2026. ## How did search popularity change for New Zealand dunedin optometrists in August 2026? - In August 2026, Matthews Eyecare gained estimated Share of Search among dunedin optometrists in New Zealand, from 2.2% to 3%. - In August 2026, OPSM lost estimated Share of Search among dunedin optometrists in New Zealand, from 21.8% to 21.1%. - Estimated monthly branded searches for Milburn & Neill Optometrists in New Zealand rose 45% over 11 measured months, from 200 to 290 in August 2026. - Estimated monthly branded searches for Bridgman Eyecare in New Zealand rose 25% over 11 measured months, from 520 to 650 in August 2026. ## How did search popularity change for New Zealand optometrists in August 2026? Nothing among optometrists moved beyond provider rounding in Aug 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dunedin optometrists | 11K | 7.8% | 3 | | Nov 2025 | Dunedin optometrists | 13.7K | 8.6% | 3 | | Dec 2025 | Dunedin optometrists | 11.3K | 8.3% | 3 | | Jan 2026 | Dunedin optometrists | 11.8K | 7.6% | 3 | | Feb 2026 | Dunedin optometrists | 11.5K | 8.4% | 3 | | Mar 2026 | Dunedin optometrists | 13.6K | 8.4% | 3 | | Apr 2026 | Dunedin optometrists | 11.3K | 7.3% | 3 | | May 2026 | Dunedin optometrists | 13.4K | 8.3% | 3 | | Jun 2026 | Dunedin optometrists | 13.6K | 9.3% | 3 | | Jul 2026 | Dunedin optometrists | 11.4K | 8% | 3 | | Aug 2026 | Dunedin optometrists | 11.6K | 8% | 3 | | Sep 2026 | Dunedin optometrists | — | — | — | | Oct 2025 | Optometrists | 11K | 8% | 3 | | Nov 2025 | Optometrists | 13.7K | 8.8% | 3 | | Dec 2025 | Optometrists | 11.3K | 8.6% | 3 | | Jan 2026 | Optometrists | 11.8K | 7.8% | 3 | | Feb 2026 | Optometrists | 11.5K | 8.7% | 3 | | Mar 2026 | Optometrists | 13.6K | 8.6% | 3 | | Apr 2026 | Optometrists | 11.3K | 7.5% | 3 | | May 2026 | Optometrists | 13.4K | 8.5% | 3 | | Jun 2026 | Optometrists | 13.6K | 9.6% | 3 | | Jul 2026 | Optometrists | 11.4K | 8.3% | 3 | | Aug 2026 | Optometrists | 11.6K | 8.3% | 3 | | Sep 2026 | Optometrists | — | — | — | ## How is Bailey Nelson measured? Brandwave collects information about searches that people make online using Bailey Nelson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bailey nelson” - “bailey nelson accessories” - “bailey nelson blue light” - “bailey nelson blue light glasses” - “bailey nelson contact” - “bailey nelson contact lenses” - “bailey nelson deals” - “bailey nelson dunedin” - “bailey nelson eye test” - “bailey nelson eye test cost” - “bailey nelson eyewear” - “bailey nelson glasses” - “bailey nelson hours” - “bailey nelson lenses” - “bailey nelson markova” - “bailey nelson near me” - “bailey nelson new zealand” - “bailey nelson online” - “bailey nelson opticians” - “bailey nelson optometrist” - “bailey nelson prices” - “bailey nelson progressive lenses” - “bailey nelson sale” - “bailey nelson shop” - “bailey nelson stores” - “bailey nelson sun glasses” - “bailey nelson sunnies” - “baileynelson” ## Which dunedin optometrists compete with Bailey Nelson? - [Specsavers](/demand/nz/brands/specsavers): Head-to-head: /demand/nz/compare/bailey-nelson-vs-specsavers - [OPSM](/demand/nz/brands/opsm): Head-to-head: /demand/nz/compare/bailey-nelson-vs-opsm - [Matthews Eyecare](/demand/nz/brands/matthews-eyecare): Head-to-head: /demand/nz/compare/bailey-nelson-vs-matthews-eyecare - [Bridgman Eyecare](/demand/nz/brands/bridgman-eyecare): Head-to-head: /demand/nz/compare/bailey-nelson-vs-bridgman-eyecare - [Milburn & Neill Optometrists](/demand/nz/brands/milburn-neill-optometrists): Head-to-head: /demand/nz/compare/bailey-nelson-vs-milburn-neill-optometrists - [Stewart Caithness Gray Optometrists](/demand/nz/brands/stewart-caithness-gray-optometrists) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bailey Nelson: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bailey-nelson This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bailey-nelson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.