---
title: "Backpacker Board: search popularity and Share of Search in New Zealand"
description: "A New Zealand job board for backpackers and working holiday visitors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/backpacker-board"
publisher: "Brandwave"
---

# Backpacker Board: search popularity and Share of Search in New Zealand

A New Zealand job board for backpackers and working holiday visitors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Backpacker Board
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among job boards**: 0.32%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| job boards | 8 | 0.32% | 2.7K |

- [New Zealand job boards](/demand/nz/categories/nz-job-boards)

## How has branded search demand for Backpacker Board changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Backpacker Board in New Zealand fell from 3.3K to 2.7K.
- Across the 11 months ending August 2026, Backpacker Board’s estimated Share of Search among job boards in New Zealand held steady, from 0.45% to 0.32%.

## How did search popularity change for New Zealand job boards in August 2026?

- In August 2026, SEEK gained estimated Share of Search among job boards in New Zealand, from 72.8% to 74.4%.
- In August 2026, Trade Me Jobs lost estimated Share of Search among job boards in New Zealand, from 9.7% to 8.8%.
- Jora’s estimated Share of Search among job boards in New Zealand has lost ground for 3 months in a row, from 2.8% to 1.8% in August 2026.
- Estimated monthly branded searches for Sidekicker in New Zealand fell 30.8% over 11 measured months, from 10.1K to 7K in August 2026.
- Estimated monthly branded searches for Backpacker Board in New Zealand fell 16.9% over 11 measured months, from 3.3K to 2.7K in August 2026.
- Estimated monthly branded searches for Student Job Search in New Zealand fell 13.2% over 11 measured months, from 50K to 43.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | job boards | 3.3K | 0.45% | 8 |
| Nov 2025 | job boards | 4.2K | 0.57% | 7 |
| Dec 2025 | job boards | 4.2K | 0.73% | 7 |
| Jan 2026 | job boards | 4.1K | 0.52% | 7 |
| Feb 2026 | job boards | 3.3K | 0.46% | 8 |
| Mar 2026 | job boards | 3.6K | 0.44% | 8 |
| Apr 2026 | job boards | 4.3K | 0.66% | 7 |
| May 2026 | job boards | 4.8K | 0.62% | 7 |
| Jun 2026 | job boards | 3.5K | 0.46% | 7 |
| Jul 2026 | job boards | 2.4K | 0.32% | 8 |
| Aug 2026 | job boards | 2.7K | 0.32% | 8 |
| Sep 2026 | job boards | — | — | — |

## How is Backpacker Board measured?

Brandwave collects information about searches that people make online using Backpacker Board’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “Backpacker Board”
- “backpacker board new zealand”
- “backpacker board new zealand jobs”
- “backpacker board nz”
- “backpacker board nz jobs”
- “backpacker job board”
- “backpacker job board new zealand”
- “backpacker job board nz”
- “nz backpacker board”
- “nz backpacker job board”

## Which job boards compete with Backpacker Board?

- [SEEK](/demand/nz/brands/seek)
- [Trade Me Jobs](/demand/nz/brands/trade-me-jobs)
- [Indeed](/demand/nz/brands/indeed)
- [Student Job Search](/demand/nz/brands/student-job-search): Head-to-head: /demand/nz/compare/backpacker-board-vs-student-job-search
- [Jora](/demand/nz/brands/jora): Head-to-head: /demand/nz/compare/backpacker-board-vs-jora
- [Sidekicker](/demand/nz/brands/sidekicker): Head-to-head: /demand/nz/compare/backpacker-board-vs-sidekicker
- [Do Good Jobs](/demand/nz/brands/do-good-jobs): Head-to-head: /demand/nz/compare/backpacker-board-vs-do-good-jobs
- [MyJobSpace](/demand/nz/brands/myjobspace): Head-to-head: /demand/nz/compare/backpacker-board-vs-myjobspace

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Backpacker Board: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/backpacker-board

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/backpacker-board. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.