--- title: "Backdoor: search popularity in New Zealand" description: "A New Zealand chain of surf and streetwear stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/backdoor-surf" publisher: "Brandwave" --- # Backdoor: search popularity in New Zealand A New Zealand chain of surf and streetwear stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Backdoor - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among streetwear and surf retailers**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streetwear and surf retailers | 9 | 2.5% | 4.6K | - [Streetwear and surf retailers](/demand/nz/categories/nz-streetwear-and-surf-retailers) ## Top streetwear and surf retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Backdoor appeared in all three answers. Backdoor is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | North Beach | 1st | 3 of 3 | 3 of 3 | | Backdoor | 2nd | 3 of 3 | 3 of 3 | | FallenFront | 3rd | 2 of 3 | 2 of 3 | | I Love Ugly | 4th | 2 of 3 | 2 of 3 | | Huffer | 5th | 2 of 3 | 2 of 3 | | Culture Kings | Not ranked | 0 of 3 | 0 of 3 | | Jay Jays | Not ranked | 0 of 3 | 0 of 3 | | General Pants Co | Not ranked | 0 of 3 | 0 of 3 | | Hype DC | Not ranked | 0 of 3 | 0 of 3 | | Area 51 | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about streetwear and surf retailers - Asked ChatGPT "Which streetwear or surf retailer should I shop at in New Zealand?": 1. North Beach, 2. Backdoor - Asked ChatGPT "What are the best streetwear and surf retailers in New Zealand?": 1. North Beach, 2. FallenFront, 3. Backdoor, 4. I Love Ugly, 5. Huffer - Asked ChatGPT "What's the best streetwear or surf retailer in New Zealand for streetwear clothes?": 1. FallenFront, 2. Backdoor, 3. I Love Ugly, 4. Huffer, 5. North Beach Not named in any answer: Culture Kings, Jay Jays, General Pants Co, Hype DC and Area 51. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Backdoor changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Backdoor in New Zealand fell from 5.7K to 4.6K. - Across the 12 months ending September 2026, Backdoor’s share of searches among streetwear and surf retailers in New Zealand peaked at 4.2% in December 2025 and was lowest at 2.5% in September 2026. ## How did search popularity change for New Zealand streetwear and surf retailers in September 2026? - In September 2026, Culture Kings overtook I Love Ugly to rank 2nd among streetwear and surf retailers in New Zealand, with 18.1% of the searches. - In September 2026, Jay Jays overtook I Love Ugly and Huffer to rank 3rd among streetwear and surf retailers in New Zealand, with 15% of the searches. - In September 2026, North Beach gained share of searches among streetwear and surf retailers in New Zealand, from 20.9% to 26.9%. - In September 2026, General Pants Co gained share of searches among streetwear and surf retailers in New Zealand, from 6.3% to 7%. - In September 2026, I Love Ugly lost share of searches among streetwear and surf retailers in New Zealand, from 20.9% to 12.1%. - In September 2026, Huffer lost share of searches among streetwear and surf retailers in New Zealand, from 12.5% to 9.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streetwear and surf retailers | 5.7K | 2.9% | 9 | | Nov 2025 | Streetwear and surf retailers | 9K | 2.8% | 8 | | Dec 2025 | Streetwear and surf retailers | 12.8K | 4.2% | 7 | | Jan 2026 | Streetwear and surf retailers | 6K | 3.3% | 7 | | Feb 2026 | Streetwear and surf retailers | 4.9K | 3.2% | 8 | | Mar 2026 | Streetwear and surf retailers | 4.9K | 2.6% | 9 | | Apr 2026 | Streetwear and surf retailers | 5.7K | 2.9% | 9 | | May 2026 | Streetwear and surf retailers | 6K | 3% | 9 | | Jun 2026 | Streetwear and surf retailers | 4.9K | 2.5% | 9 | | Jul 2026 | Streetwear and surf retailers | 4.6K | 2.5% | 9 | | Aug 2026 | Streetwear and surf retailers | 4.9K | 2.5% | 9 | | Sep 2026 | Streetwear and surf retailers | 4.6K | 2.5% | 9 | ## How are Backdoor’s branded searches counted? Brandwave collects information about searches that people make online using Backdoor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “backdoor nz” - “backdoor surf” ## Which streetwear and surf retailers compete with Backdoor? - [North Beach](/demand/nz/brands/north-beach) - [Culture Kings](/demand/nz/brands/culture-kings) - [Jay Jays](/demand/nz/brands/jay-jays) - [I Love Ugly](/demand/nz/brands/i-love-ugly) - [Huffer](/demand/nz/brands/huffer): Head-to-head: /demand/nz/compare/backdoor-surf-vs-huffer - [General Pants Co](/demand/nz/brands/general-pants-co): Head-to-head: /demand/nz/compare/backdoor-surf-vs-general-pants-co - [Hype DC](/demand/nz/brands/hype-dc): Head-to-head: /demand/nz/compare/backdoor-surf-vs-hype-dc - [Area 51](/demand/nz/brands/area-51): Head-to-head: /demand/nz/compare/area-51-vs-backdoor-surf - [FallenFront](/demand/nz/brands/fallenfront): Head-to-head: /demand/nz/compare/backdoor-surf-vs-fallenfront ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Backdoor: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/backdoor-surf This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/backdoor-surf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.