--- title: "Baby On The Move: search popularity in New Zealand" description: "A New Zealand chain of baby stores known for car seats and prams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/baby-on-the-move" publisher: "Brandwave" --- # Baby On The Move: search popularity in New Zealand A New Zealand chain of baby stores known for car seats and prams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Baby On The Move - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among baby and nursery retailers**: 14.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | baby and nursery retailers | 5 | 14.5% | 14.8K | - [New Zealand baby and nursery retailers](/demand/nz/categories/nz-baby-retailers) ## Top baby and nursery retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Baby On The Move was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Baby On The Move is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Baby On The Move | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Baby Factory | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Baby Bunting NZ | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Mocka | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | The Sleep Store | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mom Store | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Little & Loved | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about baby and nursery retailers - Asked ChatGPT "Which baby and nursery retailer should I shop at in New Zealand?": 1. Baby On The Move, 2. Baby Factory - Asked ChatGPT "What are the best baby and nursery retailers in New Zealand?": 1. Baby Bunting NZ, 2. Baby On The Move, 3. Baby Factory, 4. Mocka - Asked ChatGPT "What's the best baby and nursery retailer in New Zealand for newborn essentials?": 1. Baby Factory, 2. Baby On The Move - Searched Google, AI Overview "newborn essentials nz": named none of the brands we track Not named in any answer: The Sleep Store, Mom Store and Little & Loved. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Baby On The Move changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Baby On The Move in New Zealand fell from 18.1K to 14.8K. - Across the 12 months ending September 2026, Baby On The Move’s share of searches among baby and nursery retailers in New Zealand peaked at 15.8% in November 2025 and was lowest at 12.7% in June 2026. ## How did search popularity change for New Zealand baby and nursery retailers in September 2026? - In September 2026, The Sleep Store lost share of searches among baby and nursery retailers in New Zealand, from 18.2% to 17.2%. - Baby On The Move’s share of searches among baby and nursery retailers in New Zealand has gained ground for 3 months in a row, from 12.7% to 14.5% in September 2026. - In September 2026, Baby Bunting NZ rose from 4th to 3rd among baby and nursery retailers in New Zealand. - Estimated monthly branded searches for Little & Loved in New Zealand fell 45.4% over 12 measured months, from 1.7K to 950 in September 2026. - Estimated monthly branded searches for Mocka in New Zealand fell 18.2% over 12 measured months, from 27.1K to 22.2K in September 2026. - Estimated monthly branded searches for Baby Factory in New Zealand fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | baby and nursery retailers | 18.1K | 14.8% | 5 | | Nov 2025 | baby and nursery retailers | 22.2K | 15.8% | 5 | | Dec 2025 | baby and nursery retailers | 14.8K | 13.3% | 5 | | Jan 2026 | baby and nursery retailers | 14.8K | 14% | 5 | | Feb 2026 | baby and nursery retailers | 14.8K | 14.8% | 5 | | Mar 2026 | baby and nursery retailers | 14.8K | 13.5% | 5 | | Apr 2026 | baby and nursery retailers | 14.8K | 13.6% | 5 | | May 2026 | baby and nursery retailers | 14.8K | 13% | 5 | | Jun 2026 | baby and nursery retailers | 14.8K | 12.7% | 5 | | Jul 2026 | baby and nursery retailers | 14.8K | 13.7% | 5 | | Aug 2026 | baby and nursery retailers | 14.8K | 14.4% | 5 | | Sep 2026 | baby and nursery retailers | 14.8K | 14.5% | 5 | ## How are Baby On The Move’s branded searches counted? Brandwave collects information about searches that people make online using Baby On The Move’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “babyonthemove” ## Which baby and nursery retailers compete with Baby On The Move? - [Baby Factory](/demand/nz/brands/baby-factory) - [Mocka](/demand/nz/brands/mocka): Head-to-head: /demand/nz/compare/baby-on-the-move-vs-mocka - [Baby Bunting NZ](/demand/nz/brands/baby-bunting-nz): Head-to-head: /demand/nz/compare/baby-bunting-nz-vs-baby-on-the-move - [The Sleep Store](/demand/nz/brands/the-sleep-store): Head-to-head: /demand/nz/compare/baby-on-the-move-vs-the-sleep-store - [Mom Store](/demand/nz/brands/mom-store): Head-to-head: /demand/nz/compare/baby-on-the-move-vs-mom-store - [Little & Loved](/demand/nz/brands/little-and-loved): Head-to-head: /demand/nz/compare/baby-on-the-move-vs-little-and-loved ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Baby On The Move: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/baby-on-the-move This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/baby-on-the-move. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.