--- title: "Baby Jogger: search popularity in New Zealand" description: "Baby Jogger is a pram brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/baby-jogger" publisher: "Brandwave" --- # Baby Jogger: search popularity in New Zealand Baby Jogger is a pram brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Baby Jogger - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pram and stroller brands**: 4.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pram and stroller brands | 5 | 4.8% | 880 | - [Pram and stroller brands](/demand/nz/categories/nz-pram-and-stroller-brands) ## Top pram and stroller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Baby Jogger was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Baby Jogger is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Edwards & Co | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Mountain Buggy | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bugaboo | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | UPPAbaby | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Baby Jogger | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Joolz | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Cybex | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Babyzen | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about pram and stroller brands - Asked ChatGPT "Which pram or stroller brand should I buy in New Zealand?": 1. Bugaboo, 2. UPPAbaby, 3. Edwards & Co, 4. Baby Jogger, 5. Joolz, 6. Mountain Buggy - Asked ChatGPT "What are the best pram and stroller brands in New Zealand?": 1. Edwards & Co, 2. Mountain Buggy, 3. Bugaboo, 4. UPPAbaby, 5. Baby Jogger - Asked ChatGPT "What's the best pram or stroller brand in New Zealand for a newborn?": 1. Edwards & Co, 2. Mountain Buggy, 3. Bugaboo - Searched Google, AI Overview "best stroller nz": 1. Edwards & Co, 2. UPPAbaby, 3. Mountain Buggy Not named in any answer: Cybex, Phil & Teds and Babyzen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Baby Jogger changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Baby Jogger in New Zealand rose from 720 to 880. - Across the 12 months ending September 2026, Baby Jogger’s share of searches among pram and stroller brands in New Zealand increased from 3.5% to 4.8%. - Across the 12 months ending September 2026, Baby Jogger’s share of searches among pram and stroller brands in New Zealand peaked at 4.8% in September 2026 and was lowest at 1.9% in August 2026. - Across the 12 months ending September 2026, Baby Jogger rose from 7th to 5th among pram and stroller brands in New Zealand. ## How did search popularity change for New Zealand pram and stroller brands in September 2026? - In September 2026, Baby Jogger overtook Cybex and 2 others to rank 5th among pram and stroller brands in New Zealand, with 4.8% of the searches. - In September 2026, Mountain Buggy gained share of searches among pram and stroller brands in New Zealand, from 34.1% to 36.7%. - In September 2026, Bugaboo gained share of searches among pram and stroller brands in New Zealand, from 15.2% to 16.2%. - In September 2026, Edwards & Co lost share of searches among pram and stroller brands in New Zealand, from 28.7% to 21.4%. - UPPAbaby’s share of searches among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 7% to 8.6% in September 2026. - Estimated monthly branded searches for Joolz in New Zealand rose 11.5% over 12 measured months, from 260 to 290 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pram and stroller brands | 720 | 3.5% | 7 | | Nov 2025 | Pram and stroller brands | 480 | 2.2% | 8 | | Dec 2025 | Pram and stroller brands | 390 | 2.4% | 8 | | Jan 2026 | Pram and stroller brands | 590 | 2.7% | 7 | | Feb 2026 | Pram and stroller brands | 480 | 2.8% | 7 | | Mar 2026 | Pram and stroller brands | 590 | 2.9% | 7 | | Apr 2026 | Pram and stroller brands | 390 | 2.2% | 7 | | May 2026 | Pram and stroller brands | 480 | 2.6% | 7 | | Jun 2026 | Pram and stroller brands | 390 | 2% | 8 | | Jul 2026 | Pram and stroller brands | 390 | 2.1% | 7 | | Aug 2026 | Pram and stroller brands | 390 | 1.9% | 8 | | Sep 2026 | Pram and stroller brands | 880 | 4.8% | 5 | ## How are Baby Jogger’s branded searches counted? Brandwave collects information about searches that people make online using Baby Jogger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “baby jogger” ## Which pram and stroller brands compete with Baby Jogger? - [Mountain Buggy](/demand/nz/brands/mountain-buggy) - [Edwards & Co](/demand/nz/brands/edwards-and-co): Head-to-head: /demand/nz/compare/baby-jogger-vs-edwards-and-co - [Bugaboo](/demand/nz/brands/bugaboo): Head-to-head: /demand/nz/compare/baby-jogger-vs-bugaboo - [UPPAbaby](/demand/nz/brands/uppababy): Head-to-head: /demand/nz/compare/baby-jogger-vs-uppababy - [Cybex](/demand/nz/brands/cybex): Head-to-head: /demand/nz/compare/baby-jogger-vs-cybex - [Phil & Teds](/demand/nz/brands/phil-and-teds): Head-to-head: /demand/nz/compare/baby-jogger-vs-phil-and-teds - [Babyzen](/demand/nz/brands/babyzen) - [Joolz](/demand/nz/brands/joolz) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Baby Jogger: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/baby-jogger This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/baby-jogger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.