--- title: "Babu: search popularity in New Zealand" description: "A New Zealand merino baby clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/babu-nz" publisher: "Brandwave" --- # Babu: search popularity in New Zealand A New Zealand merino baby clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Babu - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cot sheets brands**: 4.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cot sheets brands | 5 | 4.5% | 880 | | Baby sleepwear brands | 5 | 7.6% | 880 | - [Cot sheets brands](/demand/nz/categories/nz-cot-sheets-brands) - [Baby sleepwear brands](/demand/nz/categories/nz-baby-sleepwear-brands) ## Top cot sheets brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Babu was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Babu is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Babu | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Sheet Society | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Wallace Cotton | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Dimples | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nature Baby | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bubba Blue | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Boori | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Sheridan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leander | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cot sheets brands - Asked ChatGPT "Which cot sheets brand should I buy in New Zealand?": 1. Babu, 2. Nature Baby - Asked ChatGPT "What are the best cot sheets brands in New Zealand?": 1. Babu, 2. Nature Baby, 3. Sheet Society, 4. Bubba Blue - Asked ChatGPT "What's the best cot sheets brand in New Zealand for a baby cot?": 1. Babu, 2. Dimples, 3. Boori - Searched Google, AI Overview "cot sheets nz": 1. Wallace Cotton, 2. Dimples, 3. Bubba Blue, 4. Sheet Society - Searched Google, AI Overview "fitted cot sheets": 1. Sheet Society, 2. Wallace Cotton, 3. Bubba Blue Not named in any answer: Sheridan and Leander. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Babu changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Babu in New Zealand fell from 1K to 880. - Across the 12 months ending September 2026, Babu’s share of searches among cot sheets brands in New Zealand peaked at 4.9% in April 2026 and was lowest at 3.4% in December 2025. - Across the 12 months ending September 2026, Babu’s share of searches among baby sleepwear brands in New Zealand decreased from 9.1% to 7.6%. - Across the 12 months ending September 2026, Babu’s share of searches among baby sleepwear brands in New Zealand peaked at 10.1% in November 2025 and was lowest at 6.4% in July 2026. ## How did search popularity change for New Zealand cot sheets brands in September 2026? - In September 2026, Nature Baby gained share of searches among cot sheets brands in New Zealand, from 3% to 4.5%. - In September 2026, Dimples lost share of searches among cot sheets brands in New Zealand, from 6.6% to 5.1%. - Wallace Cotton’s share of searches among cot sheets brands in New Zealand has gained ground for 3 months in a row, from 60.1% to 64.8% in September 2026. - Estimated monthly branded searches for Leander in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. - Estimated monthly branded searches for Sheridan in New Zealand fell 32.6% over 12 measured months, from 1.4K to 910 in September 2026. - Estimated monthly branded searches for Sheet Society in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## How did search popularity change for New Zealand baby sleepwear brands in September 2026? - In September 2026, Nature Baby gained share of searches among baby sleepwear brands in New Zealand, from 5% to 7.6%. - In September 2026, Woolbabe gained share of searches among baby sleepwear brands in New Zealand, from 19.8% to 21.2%. - In September 2026, Love to Dream gained share of searches among baby sleepwear brands in New Zealand, from 33.3% to 34.3%. - In September 2026, Dimples lost share of searches among baby sleepwear brands in New Zealand, from 10.9% to 8.6%. - In September 2026, Halo lost share of searches among baby sleepwear brands in New Zealand, from 3.4% to 1.6%. - In September 2026, ergoPouch lost share of searches among baby sleepwear brands in New Zealand, from 19.6% to 18.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cot sheets brands | 1K | 4.2% | 5 | | Nov 2025 | Cot sheets brands | 1.3K | 4.3% | 5 | | Dec 2025 | Cot sheets brands | 880 | 3.4% | 5 | | Jan 2026 | Cot sheets brands | 880 | 3.7% | 5 | | Feb 2026 | Cot sheets brands | 880 | 4.6% | 5 | | Mar 2026 | Cot sheets brands | 1K | 4.9% | 4 | | Apr 2026 | Cot sheets brands | 1K | 4.9% | 4 | | May 2026 | Cot sheets brands | 1K | 4.3% | 5 | | Jun 2026 | Cot sheets brands | 1K | 4.7% | 5 | | Jul 2026 | Cot sheets brands | 880 | 4.3% | 6 | | Aug 2026 | Cot sheets brands | 880 | 4.5% | 5 | | Sep 2026 | Cot sheets brands | 880 | 4.5% | 5 | | Oct 2025 | Baby sleepwear brands | 1K | 9.1% | 5 | | Nov 2025 | Baby sleepwear brands | 1.3K | 10.1% | 5 | | Dec 2025 | Baby sleepwear brands | 880 | 9% | 5 | | Jan 2026 | Baby sleepwear brands | 880 | 7.3% | 5 | | Feb 2026 | Baby sleepwear brands | 880 | 7.8% | 5 | | Mar 2026 | Baby sleepwear brands | 1K | 6.7% | 5 | | Apr 2026 | Baby sleepwear brands | 1K | 7.1% | 5 | | May 2026 | Baby sleepwear brands | 1K | 6.6% | 5 | | Jun 2026 | Baby sleepwear brands | 1K | 7.5% | 5 | | Jul 2026 | Baby sleepwear brands | 880 | 6.4% | 6 | | Aug 2026 | Baby sleepwear brands | 880 | 7.4% | 5 | | Sep 2026 | Baby sleepwear brands | 880 | 7.6% | 5 | ## How are Babu’s branded searches counted? Brandwave collects information about searches that people make online using Babu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “babu” ## Which cot sheets brands compete with Babu? - [Wallace Cotton](/demand/nz/brands/wallace-cotton) - [Sheet Society](/demand/nz/brands/sheet-society): Head-to-head: /demand/nz/compare/babu-nz-vs-sheet-society - [Dimples](/demand/nz/brands/dimples-baby): Head-to-head: /demand/nz/compare/babu-nz-vs-dimples-baby - [Sheridan](/demand/nz/brands/sheridan): Head-to-head: /demand/nz/compare/babu-nz-vs-sheridan - [Nature Baby](/demand/nz/brands/nature-baby): Head-to-head: /demand/nz/compare/babu-nz-vs-nature-baby - [Boori](/demand/nz/brands/boori): Head-to-head: /demand/nz/compare/babu-nz-vs-boori - [Bubba Blue](/demand/nz/brands/bubba-blue) - [Leander](/demand/nz/brands/leander) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Babu: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/babu-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/babu-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.