--- title: "Azure Test Plans: search popularity in New Zealand" description: "Azure Test Plans is a test management tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/azure-test-plans" publisher: "Brandwave" --- # Azure Test Plans: search popularity in New Zealand Azure Test Plans is a test management tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Azure Test Plans - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among test management tools**: 3.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Test management tools | 6 | 3.4% | 10 | - [Test management tools](/demand/nz/categories/nz-test-management-tools) ## Top test management tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Azure Test Plans was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Azure Test Plans is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TestRail | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Xray | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Zephyr | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Qase | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Azure Test Plans | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Testmo | 6th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about test management tools - Asked ChatGPT "Which test management tool should I use in New Zealand?": 1. TestRail, 2. Xray, 3. Zephyr, 4. Azure Test Plans, 5. Qase - Asked ChatGPT "What are the best test management tools in New Zealand?": 1. Xray, 2. TestRail, 3. Zephyr, 4. Qase, 5. Azure Test Plans - Asked ChatGPT "What's the best test management tool in New Zealand for a software team?": 1. Xray, 2. TestRail, 3. Qase, 4. Azure Test Plans - Searched Google, AI Overview "best test management tool": 1. TestRail, 2. Zephyr, 3. Xray - Searched Google, AI Overview "test case management software": 1. TestRail, 2. Zephyr, 3. Xray, 4. Testmo Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Azure Test Plans changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Azure Test Plans in New Zealand held steady at 10. - Across the 12 months ending September 2026, Azure Test Plans’ share of searches among test management tools in New Zealand peaked at 5.9% in December 2025 and was lowest at 2.7% in March 2026. ## How did search popularity change for New Zealand test management tools in September 2026? - In September 2026, TestRail overtook Zephyr to become the leader among test management tools in New Zealand, with 34.5% of the searches. - In September 2026, Qase overtook Xray to rank 3rd among test management tools in New Zealand, with 17.2% of the searches. - In September 2026, Testmo overtook Azure Test Plans to rank 5th among test management tools in New Zealand, with 6.9% of the searches. - In September 2026, Xray lost share of searches among test management tools in New Zealand, from 20.8% to 13.8%. - In September 2026, Zephyr lost share of searches among test management tools in New Zealand, from 29.2% to 24.1%. - In September 2026, Azure Test Plans lost share of searches among test management tools in New Zealand, from 4.2% to 3.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Test management tools | 10 | 3.6% | 6 | | Nov 2025 | Test management tools | 10 | 2.9% | 5 | | Dec 2025 | Test management tools | 10 | 5.9% | 5 | | Jan 2026 | Test management tools | 10 | 3.8% | 6 | | Feb 2026 | Test management tools | 10 | 3.4% | 5 | | Mar 2026 | Test management tools | 10 | 2.7% | 6 | | Apr 2026 | Test management tools | 10 | 3.1% | 6 | | May 2026 | Test management tools | 10 | 3.6% | 5 | | Jun 2026 | Test management tools | 10 | 3.2% | 6 | | Jul 2026 | Test management tools | 10 | 3.8% | 5 | | Aug 2026 | Test management tools | 10 | 4.2% | 5 | | Sep 2026 | Test management tools | 10 | 3.4% | 6 | ## How are Azure Test Plans’ branded searches counted? Brandwave collects information about searches that people make online using Azure Test Plans’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “azure test plans” ## Which test management tools compete with Azure Test Plans? - [TestRail](/demand/nz/brands/testrail): Head-to-head: /demand/nz/compare/azure-test-plans-vs-testrail - [Zephyr](/demand/nz/brands/zephyr-testing): Head-to-head: /demand/nz/compare/azure-test-plans-vs-zephyr-testing - [Qase](/demand/nz/brands/qase): Head-to-head: /demand/nz/compare/azure-test-plans-vs-qase - [Xray](/demand/nz/brands/xray): Head-to-head: /demand/nz/compare/azure-test-plans-vs-xray - [Testmo](/demand/nz/brands/testmo): Head-to-head: /demand/nz/compare/azure-test-plans-vs-testmo ## Who owns Azure Test Plans? Azure Test Plans is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 66 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Azure Test Plans? Azure Test Plans is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Azure Test Plans: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/azure-test-plans This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/azure-test-plans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.