--- title: "Azure Pipelines: search popularity in New Zealand" description: "Microsoft's CI/CD service in Azure DevOps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/azure-pipelines" publisher: "Brandwave" --- # Azure Pipelines: search popularity in New Zealand Microsoft's CI/CD service in Azure DevOps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Azure Pipelines - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among CI/CD tools**: 6.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | CI/CD tools | 4 | 6.8% | 40 | - [CI/CD tools](/demand/nz/categories/nz-ci-cd-tools) ## Top CI/CD tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Azure Pipelines was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Azure Pipelines is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GitHub Actions | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GitLab CI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Jenkins | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Pipelines | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bitbucket Pipelines | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | CircleCI | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Buildkite | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about CI/CD tools - Asked ChatGPT "Which CI/CD tool should I use in New Zealand?": 1. GitHub Actions, 2. GitLab CI, 3. Azure Pipelines, 4. Jenkins, 5. Bitbucket Pipelines - Asked ChatGPT "What are the best CI/CD tools in New Zealand?": 1. GitHub Actions, 2. GitLab CI, 3. Azure Pipelines, 4. Bitbucket Pipelines, 5. Jenkins, 6. Buildkite - Asked ChatGPT "What's the best CI/CD tool in New Zealand for a software team?": 1. GitHub Actions, 2. GitLab CI, 3. Bitbucket Pipelines, 4. Jenkins - Searched Google, AI Overview "ci cd tools": 1. Jenkins, 2. GitHub Actions, 3. GitLab CI, 4. CircleCI - Searched Google, AI Overview "ci cd software": 1. GitHub Actions, 2. GitLab CI, 3. Jenkins, 4. CircleCI, 5. Azure Pipelines, 6. Bitbucket Pipelines Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Azure Pipelines changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Azure Pipelines in New Zealand fell from 50 to 40. - Across the 12 months ending September 2026, Azure Pipelines’ share of searches among CI/CD tools in New Zealand decreased from 8.1% to 6.8%. - Across the 12 months ending September 2026, Azure Pipelines’ share of searches among CI/CD tools in New Zealand peaked at 8.1% in October 2025 and was lowest at 4.1% in April 2026. ## How did search popularity change for New Zealand CI/CD tools in September 2026? - In September 2026, Azure Pipelines overtook Jenkins to rank 4th among CI/CD tools in New Zealand, with 6.8% of the searches. - In September 2026, GitLab CI gained share of searches among CI/CD tools in New Zealand, from 3.4% to 5.1%. - In September 2026, Bitbucket Pipelines gained share of searches among CI/CD tools in New Zealand, from 2.3% to 3.4%. - In September 2026, Buildkite gained share of searches among CI/CD tools in New Zealand, from 19.5% to 20.3%. - In September 2026, Jenkins lost share of searches among CI/CD tools in New Zealand, from 10.3% to 6.8%. - In September 2026, CircleCI lost share of searches among CI/CD tools in New Zealand, from 12.6% to 11.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CI/CD tools | 50 | 8.1% | 4 | | Nov 2025 | CI/CD tools | 40 | 6.3% | 4 | | Dec 2025 | CI/CD tools | 40 | 6.8% | 4 | | Jan 2026 | CI/CD tools | 40 | 7.5% | 5 | | Feb 2026 | CI/CD tools | 40 | 4.8% | 6 | | Mar 2026 | CI/CD tools | 50 | 5.3% | 6 | | Apr 2026 | CI/CD tools | 30 | 4.1% | 6 | | May 2026 | CI/CD tools | 40 | 5.3% | 6 | | Jun 2026 | CI/CD tools | 40 | 6.1% | 5 | | Jul 2026 | CI/CD tools | 30 | 4.2% | 6 | | Aug 2026 | CI/CD tools | 50 | 5.7% | 5 | | Sep 2026 | CI/CD tools | 40 | 6.8% | 4 | ## How are Azure Pipelines’ branded searches counted? Brandwave collects information about searches that people make online using Azure Pipelines’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “azure pipelines” ## Which CI/CD tools compete with Azure Pipelines? - [GitHub Actions](/demand/nz/brands/github-actions): Head-to-head: /demand/nz/compare/azure-pipelines-vs-github-actions - [Buildkite](/demand/nz/brands/buildkite): Head-to-head: /demand/nz/compare/azure-pipelines-vs-buildkite - [CircleCI](/demand/nz/brands/circleci): Head-to-head: /demand/nz/compare/azure-pipelines-vs-circleci - [Jenkins](/demand/nz/brands/jenkins): Head-to-head: /demand/nz/compare/azure-pipelines-vs-jenkins - [GitLab CI](/demand/nz/brands/gitlab-ci): Head-to-head: /demand/nz/compare/azure-pipelines-vs-gitlab-ci - [Bitbucket Pipelines](/demand/nz/brands/bitbucket-pipelines) ## Who owns Azure Pipelines? Azure Pipelines is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 66 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Azure Pipelines? Azure Pipelines is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Azure Pipelines: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/azure-pipelines This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/azure-pipelines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.