--- title: "Azure Data Factory: search popularity in New Zealand" description: "Microsoft's cloud service for building data integration pipelines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/azure-data-factory" publisher: "Brandwave" --- # Azure Data Factory: search popularity in New Zealand Microsoft's cloud service for building data integration pipelines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Azure Data Factory - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among data integration and ETL tools**: 64.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Data integration and ETL tools | 1 | 64.7% | 880 | - [Data integration and ETL tools](/demand/nz/categories/nz-data-integration-tools) ## Top data integration and ETL tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Azure Data Factory was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Azure Data Factory is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fivetran | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Matillion | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Data Factory | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Airbyte | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Talend | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Stitch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data integration and ETL tools - Asked ChatGPT "Which ETL data integration tool should I use in New Zealand?": 1. Azure Data Factory, 2. Fivetran, 3. Airbyte, 4. Matillion - Asked ChatGPT "What are the best ETL data integration tools in New Zealand?": 1. Fivetran, 2. Matillion, 3. Airbyte, 4. Azure Data Factory - Asked ChatGPT "What's the best ETL data integration tool in New Zealand for a data team?": 1. Fivetran, 2. Azure Data Factory, 3. Matillion, 4. Airbyte - Searched Google, AI Overview "best etl tool": 1. Fivetran, 2. Airbyte, 3. Matillion - Searched Google, AI Overview "data pipeline tools": 1. Talend, 2. Fivetran, 3. Matillion Not named in any answer: Stitch. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Azure Data Factory changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Azure Data Factory in New Zealand held steady at 880. - Across the 12 months ending September 2026, Azure Data Factory’s share of searches among data integration and ETL tools in New Zealand increased from 54% to 64.7%. ## How did search popularity change for New Zealand data integration and ETL tools in September 2026? - In September 2026, Azure Data Factory gained share of searches among data integration and ETL tools in New Zealand, from 56.7% to 64.7%. - In September 2026, Airbyte lost share of searches among data integration and ETL tools in New Zealand, from 7.9% to 3.7%. - In September 2026, Fivetran lost share of searches among data integration and ETL tools in New Zealand, from 27.6% to 25.7%. - In September 2026, Talend lost share of searches among data integration and ETL tools in New Zealand, from 3.9% to 2.9%. - In September 2026, Stitch lost share of searches among data integration and ETL tools in New Zealand, from 1.6% to 0.74%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Data integration and ETL tools | 880 | 54% | 1 | | Nov 2025 | Data integration and ETL tools | 720 | 56.7% | 1 | | Dec 2025 | Data integration and ETL tools | 720 | 63.7% | 1 | | Jan 2026 | Data integration and ETL tools | 720 | 63.2% | 1 | | Feb 2026 | Data integration and ETL tools | 720 | 54.5% | 1 | | Mar 2026 | Data integration and ETL tools | 880 | 58.3% | 1 | | Apr 2026 | Data integration and ETL tools | 720 | 56.7% | 1 | | May 2026 | Data integration and ETL tools | 720 | 55.8% | 1 | | Jun 2026 | Data integration and ETL tools | 720 | 55.4% | 1 | | Jul 2026 | Data integration and ETL tools | 720 | 58.1% | 1 | | Aug 2026 | Data integration and ETL tools | 720 | 56.7% | 1 | | Sep 2026 | Data integration and ETL tools | 880 | 64.7% | 1 | ## How are Azure Data Factory’s branded searches counted? Brandwave collects information about searches that people make online using Azure Data Factory’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “azure data factory” ## Which data integration and ETL tools compete with Azure Data Factory? - [Fivetran](/demand/nz/brands/fivetran): Head-to-head: /demand/nz/compare/azure-data-factory-vs-fivetran - [Airbyte](/demand/nz/brands/airbyte): Head-to-head: /demand/nz/compare/airbyte-vs-azure-data-factory - [Talend](/demand/nz/brands/talend): Head-to-head: /demand/nz/compare/azure-data-factory-vs-talend - [Matillion](/demand/nz/brands/matillion): Head-to-head: /demand/nz/compare/azure-data-factory-vs-matillion - [Stitch](/demand/nz/brands/stitch): Head-to-head: /demand/nz/compare/azure-data-factory-vs-stitch ## Who owns Azure Data Factory? Azure Data Factory is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 66 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Azure Data Factory? Azure Data Factory is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Azure Data Factory: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/azure-data-factory This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/azure-data-factory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.