---
title: "Azabu: search popularity and Share of Search in New Zealand"
description: "Azabu is a restaurant serving Auckland, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/azabu"
publisher: "Brandwave"
---

# Azabu: search popularity and Share of Search in New Zealand

Azabu is a restaurant serving Auckland, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Azabu
- **Owned by**: Savor Group
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among auckland japanese restaurants**: 88.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auckland Japanese restaurants | 1 | 88.9% | 20.5K |

- [Auckland Japanese restaurants](/demand/nz/categories/nz-auckland-japanese-restaurants)

## How has branded search demand for Azabu changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Azabu in New Zealand fell from 25.2K to 20.5K.
- Across the 11 months ending August 2026, Azabu’s estimated Share of Search among auckland japanese restaurants in New Zealand decreased from 91.5% to 88.9%.
- Across the 11 months ending August 2026, Azabu’s estimated Share of Search among auckland japanese restaurants in New Zealand peaked at 91.9% in November 2025 and was lowest at 88.1% in April 2026.

## How did search popularity change for New Zealand auckland japanese restaurants in August 2026?

- In August 2026, Ebisu gained estimated Share of Search among auckland japanese restaurants in New Zealand, from 5.3% to 8%.
- In August 2026, Azabu lost estimated Share of Search among auckland japanese restaurants in New Zealand, from 91.5% to 88.9%.
- Estimated monthly branded searches for Cocoro in New Zealand rose 22% over 11 measured months, from 590 to 720 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auckland Japanese restaurants | 25.2K | 91.5% | 1 |
| Nov 2025 | Auckland Japanese restaurants | 33K | 91.9% | 1 |
| Dec 2025 | Auckland Japanese restaurants | 33.2K | 91% | 1 |
| Jan 2026 | Auckland Japanese restaurants | 27.1K | 90.3% | 1 |
| Feb 2026 | Auckland Japanese restaurants | 30.7K | 91.3% | 1 |
| Mar 2026 | Auckland Japanese restaurants | 24.6K | 90.2% | 1 |
| Apr 2026 | Auckland Japanese restaurants | 20.6K | 88.1% | 1 |
| May 2026 | Auckland Japanese restaurants | 24.5K | 89.8% | 1 |
| Jun 2026 | Auckland Japanese restaurants | 19.9K | 91% | 1 |
| Jul 2026 | Auckland Japanese restaurants | 20.4K | 91.5% | 1 |
| Aug 2026 | Auckland Japanese restaurants | 20.5K | 88.9% | 1 |
| Sep 2026 | Auckland Japanese restaurants | — | — | — |

## How is Azabu measured?

Brandwave collects information about searches that people make online using Azabu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “azabu”
- “azabu auckland”
- “azabu cafe”
- “azabu japanese restaurant”
- “azabu menu”
- “azabu menu mission bay”
- “azabu mission bay”
- “azabu mission bay booking”
- “azabu mission bay menu”
- “azabu mission bay takeaway”
- “azabu mission bay takeaway menu”
- “azabu mission bay website”
- “azabu ponsonby”
- “azabu ponsonby booking”
- “azabu restaurant”
- “azabu restaurant menu”
- “azabu restaurant mission bay”

## Which auckland japanese restaurants compete with Azabu?

- [Ebisu](/demand/nz/brands/ebisu): Head-to-head: /demand/nz/compare/azabu-vs-ebisu
- [Cocoro](/demand/nz/brands/cocoro): Head-to-head: /demand/nz/compare/azabu-vs-cocoro

## Who owns Azabu?

Azabu is owned by Savor Group. Brandwave also tracks Ebisu, owned by the same company, in New Zealand.

- [Savor Group](/demand/nz/companies/savor-group): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Azabu?

Azabu is owned by Savor Group. Brandwave also tracks Ebisu, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Azabu: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/azabu

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/azabu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.