---
title: "AWWA: search popularity in New Zealand"
description: "AWWA makes period underwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/awwa"
publisher: "Brandwave"
---

# AWWA: search popularity in New Zealand

AWWA makes period underwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: AWWA
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among period care brands**: 8.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Period care brands | 4 | 8.8% | 930 |
| Period underwear brands | 2 | 28.6% | 930 |

- [Period care brands](/demand/nz/categories/nz-period-care-brands)
- [Period underwear brands](/demand/nz/categories/nz-period-underwear-brands)

## Top period care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWWA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AWWA is the fourth most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Modibodi | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Libra | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Confitex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| AWWA | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| U by Kotex | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| TOM Organic | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Hello Period | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Always | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Stayfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about period care brands

- Asked ChatGPT "Which period care brand should I buy in New Zealand?": 1. Libra, 2. Modibodi, 3. TOM Organic, 4. Hello Period
- Asked ChatGPT "What are the best period care brands in New Zealand?": 1. Modibodi, 2. AWWA, 3. TOM Organic, 4. Libra, 5. U by Kotex, 6. Confitex, 7. Hello Period
- Asked ChatGPT "What's the best period care brand in New Zealand for heavy flow?": 1. Confitex, 2. AWWA, 3. Modibodi, 4. Libra, 5. U by Kotex
- Searched Google, AI Overview "period underwear nz": 1. Modibodi, 2. Confitex
- Searched Google, AI Overview "tampons nz": 1. U by Kotex, 2. Libra, 3. Always

Not named in any answer: Stayfree and Thinx.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for AWWA changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for AWWA in New Zealand fell from 1.9K to 930.
- Across the 12 months ending September 2026, AWWA’s share of searches among period care brands in New Zealand decreased from 21.5% to 8.8%.
- Across the 12 months ending September 2026, AWWA’s share of searches among period care brands in New Zealand peaked at 32.1% in March 2026 and was lowest at 7.1% in August 2026.
- Across the 12 months ending September 2026, AWWA fell from 2nd to 4th among period care brands in New Zealand.
- Across the 12 months ending September 2026, AWWA’s share of searches among period underwear brands in New Zealand decreased from 51.9% to 28.6%.
- Across the 12 months ending September 2026, AWWA’s share of searches among period underwear brands in New Zealand peaked at 68.5% in March 2026 and was lowest at 21.6% in August 2026.
- Across the 12 months ending September 2026, AWWA fell from 1st to 2nd among period underwear brands in New Zealand.

## How did search popularity change for New Zealand period care brands in September 2026?

- In September 2026, Stayfree overtook Hello Period to rank 6th among period care brands in New Zealand, with 5.6% of the searches.
- In September 2026, Libra gained share of searches among period care brands in New Zealand, from 25.7% to 28.4%.
- In September 2026, AWWA gained share of searches among period care brands in New Zealand, from 7.1% to 8.8%.
- In September 2026, U by Kotex gained share of searches among period care brands in New Zealand, from 23.9% to 24.5%.
- In September 2026, Modibodi lost share of searches among period care brands in New Zealand, from 23.7% to 19.8%.
- In September 2026, Thinx lost share of searches among period care brands in New Zealand, from 2.4% to 0.57%.

## How did search popularity change for New Zealand period underwear brands in September 2026?

- In September 2026, AWWA gained share of searches among period underwear brands in New Zealand, from 21.6% to 28.6%.
- In September 2026, Love Luna gained share of searches among period underwear brands in New Zealand, from 3.8% to 5.2%.
- In September 2026, Modibodi lost share of searches among period underwear brands in New Zealand, from 64.9% to 58.5%.
- In September 2026, Thinx lost share of searches among period underwear brands in New Zealand, from 3.5% to 1.2%.
- In September 2026, Confitex rose from 5th to 4th among period underwear brands in New Zealand.
- In September 2026, Knix rose from 6th to 5th among period underwear brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Period care brands | 1.9K | 21.5% | 2 |
| Nov 2025 | Period care brands | 2K | 20.8% | 2 |
| Dec 2025 | Period care brands | 1.5K | 18.7% | 4 |
| Jan 2026 | Period care brands | 2.2K | 20.6% | 2 |
| Feb 2026 | Period care brands | 2.6K | 27% | 1 |
| Mar 2026 | Period care brands | 3.7K | 32.1% | 1 |
| Apr 2026 | Period care brands | 2.2K | 22.5% | 2 |
| May 2026 | Period care brands | 1.1K | 11.4% | 4 |
| Jun 2026 | Period care brands | 1.1K | 10.3% | 4 |
| Jul 2026 | Period care brands | 800 | 7.5% | 5 |
| Aug 2026 | Period care brands | 800 | 7.1% | 4 |
| Sep 2026 | Period care brands | 930 | 8.8% | 4 |
| Oct 2025 | Period underwear brands | 1.9K | 51.9% | 1 |
| Nov 2025 | Period underwear brands | 2K | 40.2% | 2 |
| Dec 2025 | Period underwear brands | 1.5K | 41.5% | 2 |
| Jan 2026 | Period underwear brands | 2.2K | 46.2% | 1 |
| Feb 2026 | Period underwear brands | 2.6K | 59% | 1 |
| Mar 2026 | Period underwear brands | 3.7K | 68.5% | 1 |
| Apr 2026 | Period underwear brands | 2.2K | 56.2% | 1 |
| May 2026 | Period underwear brands | 1.1K | 37.9% | 2 |
| Jun 2026 | Period underwear brands | 1.1K | 33.8% | 2 |
| Jul 2026 | Period underwear brands | 800 | 29.2% | 2 |
| Aug 2026 | Period underwear brands | 800 | 21.6% | 2 |
| Sep 2026 | Period underwear brands | 930 | 28.6% | 2 |

## How are AWWA’s branded searches counted?

Brandwave collects information about searches that people make online using AWWA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “awwa”
- “awwa period underwear”

## Which period care brands compete with AWWA?

- [Libra](/demand/nz/brands/libra): Head-to-head: /demand/nz/compare/awwa-vs-libra
- [U by Kotex](/demand/nz/brands/u-by-kotex): Head-to-head: /demand/nz/compare/awwa-vs-u-by-kotex
- [Modibodi](/demand/nz/brands/modibodi): Head-to-head: /demand/nz/compare/awwa-vs-modibodi
- [TOM Organic](/demand/nz/brands/tom-organic): Head-to-head: /demand/nz/compare/awwa-vs-tom-organic
- [Stayfree](/demand/nz/brands/stayfree): Head-to-head: /demand/nz/compare/awwa-vs-stayfree
- [Hello Period](/demand/nz/brands/hello-period)
- [Always](/demand/nz/brands/always)
- [Confitex](/demand/nz/brands/confitex)
- [Thinx](/demand/nz/brands/thinx)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "AWWA: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/awwa

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/awwa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.