--- title: "AWS Legal: search popularity and Share of Search in New Zealand" description: "AWS Legal provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/aws-legal" publisher: "Brandwave" --- # AWS Legal: search popularity and Share of Search in New Zealand AWS Legal provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: AWS Legal - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among invercargill law firms**: 36.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Invercargill law firms | 1 | 36.9% | 1.4K | | Queenstown law firms | 4 | 10.7% | 1.4K | - [Invercargill law firms](/demand/nz/categories/nz-invercargill-law-firms) - [Queenstown law firms](/demand/nz/categories/nz-queenstown-law-firms) ## How has branded search demand for AWS Legal changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for AWS Legal in New Zealand held steady at 1.4K. - Across the 11 months ending August 2026, AWS Legal’s estimated Share of Search among invercargill law firms in New Zealand peaked at 39.8% in June 2026 and was lowest at 31% in December 2025. - Across the 11 months ending August 2026, AWS Legal’s estimated Share of Search among queenstown law firms in New Zealand decreased from 11.9% to 10.7%. - Across the 11 months ending August 2026, AWS Legal’s estimated Share of Search among queenstown law firms in New Zealand peaked at 14.3% in June 2026 and was lowest at 8.5% in March 2026. ## How did search popularity change for New Zealand invercargill law firms in August 2026? - In August 2026, Ward Adams Bryan-Lamb overtook French Burt Partners to rank 7th among invercargill law firms in New Zealand, at 4.1%. - In August 2026, PRLaw gained estimated Share of Search among invercargill law firms in New Zealand, from 14% to 15.3%. - In August 2026, Walker Murdoch Law gained estimated Share of Search among invercargill law firms in New Zealand, from 4.9% to 5.6%. - In August 2026, Cruickshank Pryde lost estimated Share of Search among invercargill law firms in New Zealand, from 22% to 19.1%. - In August 2026, AWS Legal lost estimated Share of Search among invercargill law firms in New Zealand, from 37.6% to 36.9%. - Mee & Henry’s estimated Share of Search among invercargill law firms in New Zealand has gained ground for 3 months in a row, from 3.5% to 4.1% in August 2026. ## How did search popularity change for New Zealand queenstown law firms in August 2026? - In August 2026, Duncan Cotterill gained estimated Share of Search among queenstown law firms in New Zealand, from 39.7% to 43.9%. - In August 2026, Anderson Lloyd lost estimated Share of Search among queenstown law firms in New Zealand, from 23.8% to 22%. - In August 2026, Wynn Williams lost estimated Share of Search among queenstown law firms in New Zealand, from 18% to 16.5%. - In August 2026, AWS Legal lost estimated Share of Search among queenstown law firms in New Zealand, from 11.6% to 10.7%. - Estimated monthly branded searches for Parker Cowan Lawyers in New Zealand fell 40% over 11 measured months, from 50 to 30 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Invercargill law firms | 1.4K | 36.8% | 1 | | Nov 2025 | Invercargill law firms | 1.5K | 36% | 1 | | Dec 2025 | Invercargill law firms | 1.1K | 31% | 1 | | Jan 2026 | Invercargill law firms | 1.1K | 32% | 1 | | Feb 2026 | Invercargill law firms | 1.3K | 35.2% | 1 | | Mar 2026 | Invercargill law firms | 1.9K | 38.4% | 1 | | Apr 2026 | Invercargill law firms | 1.4K | 34.1% | 1 | | May 2026 | Invercargill law firms | 1.6K | 36.8% | 1 | | Jun 2026 | Invercargill law firms | 1.8K | 39.8% | 1 | | Jul 2026 | Invercargill law firms | 1.4K | 37.6% | 1 | | Aug 2026 | Invercargill law firms | 1.4K | 36.9% | 1 | | Sep 2026 | Invercargill law firms | — | — | — | | Oct 2025 | Queenstown law firms | 1.4K | 11.9% | 4 | | Nov 2025 | Queenstown law firms | 1.5K | 11.8% | 4 | | Dec 2025 | Queenstown law firms | 1.1K | 10.9% | 4 | | Jan 2026 | Queenstown law firms | 1.1K | 10.5% | 4 | | Feb 2026 | Queenstown law firms | 1.3K | 10.3% | 4 | | Mar 2026 | Queenstown law firms | 1.9K | 8.5% | 4 | | Apr 2026 | Queenstown law firms | 1.4K | 10.4% | 4 | | May 2026 | Queenstown law firms | 1.6K | 11.1% | 4 | | Jun 2026 | Queenstown law firms | 1.8K | 14.3% | 4 | | Jul 2026 | Queenstown law firms | 1.4K | 11.6% | 4 | | Aug 2026 | Queenstown law firms | 1.4K | 10.7% | 4 | | Sep 2026 | Queenstown law firms | — | — | — | ## How is AWS Legal measured? Brandwave collects information about searches that people make online using AWS Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aws legal” - “aws legal invercargill” - “aws legal invercargill nz” - “aws legal nz” - “aws legal queenstown” - “awslegal” ## Which invercargill law firms compete with AWS Legal? - [Cruickshank Pryde](/demand/nz/brands/cruickshank-pryde): Head-to-head: /demand/nz/compare/aws-legal-vs-cruickshank-pryde - [PRLaw](/demand/nz/brands/prlaw): Head-to-head: /demand/nz/compare/aws-legal-vs-prlaw - [Eagles Eagles & Redpath](/demand/nz/brands/eagles-eagles-redpath): Head-to-head: /demand/nz/compare/aws-legal-vs-eagles-eagles-redpath - [Walker Murdoch Law](/demand/nz/brands/walker-murdoch-law): Head-to-head: /demand/nz/compare/aws-legal-vs-walker-murdoch-law - [Mee & Henry](/demand/nz/brands/mee-henry): Head-to-head: /demand/nz/compare/aws-legal-vs-mee-henry - [Ward Adams Bryan-Lamb](/demand/nz/brands/ward-adams-bryan-lamb) - [French Burt Partners](/demand/nz/brands/french-burt-partners) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "AWS Legal: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/aws-legal This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/aws-legal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.