--- title: "AWF: search popularity and Share of Search in New Zealand" description: "AWF provides recruitment and staffing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/awf" publisher: "Brandwave" --- # AWF: search popularity and Share of Search in New Zealand AWF provides recruitment and staffing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: AWF - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among hastings recruitment agencies**: 17.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hastings recruitment agencies | 3 | 17.9% | 4K | | Whanganui recruitment agencies | 1 | 66.6% | 4K | - [Hastings recruitment agencies](/demand/nz/categories/nz-hastings-recruitment-agencies) - [Whanganui recruitment agencies](/demand/nz/categories/nz-whanganui-recruitment-agencies) ## How has branded search demand for AWF changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for AWF in New Zealand fell from 4.5K to 4K. - Across the 11 months ending August 2026, AWF’s estimated Share of Search among hastings recruitment agencies in New Zealand peaked at 20.7% in November 2025 and was lowest at 15.4% in December 2025. - Across the 11 months ending August 2026, AWF’s estimated Share of Search among whanganui recruitment agencies in New Zealand decreased from 71.3% to 66.6%. - Across the 11 months ending August 2026, AWF’s estimated Share of Search among whanganui recruitment agencies in New Zealand peaked at 78.9% in November 2025 and was lowest at 66.6% in August 2026. ## How did search popularity change for New Zealand hastings recruitment agencies in August 2026? - In August 2026, Trade Assist gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 5.3% to 7.4%. - In August 2026, OneStaff gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 44% to 44.7%. - In August 2026, AWF lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 20% to 17.9%. - In August 2026, Adecco lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 29.9% to 29.1%. - Estimated monthly branded searches for Populous People in New Zealand fell 46.9% over 11 measured months, from 320 to 170 in August 2026. ## How did search popularity change for New Zealand whanganui recruitment agencies in August 2026? - In August 2026, Workbridge gained estimated Share of Search among whanganui recruitment agencies in New Zealand, from 24.7% to 32.1%. - In August 2026, AWF lost estimated Share of Search among whanganui recruitment agencies in New Zealand, from 74.2% to 66.6%. - Estimated monthly branded searches for Outsourced Personnel in New Zealand rose 33.3% over 11 measured months, from 60 to 80 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hastings recruitment agencies | 4.5K | 18% | 3 | | Nov 2025 | Hastings recruitment agencies | 5.4K | 20.7% | 3 | | Dec 2025 | Hastings recruitment agencies | 3K | 15.4% | 3 | | Jan 2026 | Hastings recruitment agencies | 4.3K | 17.1% | 3 | | Feb 2026 | Hastings recruitment agencies | 4.5K | 18% | 3 | | Mar 2026 | Hastings recruitment agencies | 5.3K | 19.9% | 3 | | Apr 2026 | Hastings recruitment agencies | 4.4K | 19.8% | 3 | | May 2026 | Hastings recruitment agencies | 4.5K | 17.8% | 3 | | Jun 2026 | Hastings recruitment agencies | 4.5K | 17.9% | 3 | | Jul 2026 | Hastings recruitment agencies | 4.7K | 20% | 3 | | Aug 2026 | Hastings recruitment agencies | 4K | 17.9% | 3 | | Sep 2026 | Hastings recruitment agencies | — | — | — | | Oct 2025 | Whanganui recruitment agencies | 4.5K | 71.3% | 1 | | Nov 2025 | Whanganui recruitment agencies | 5.4K | 78.9% | 1 | | Dec 2025 | Whanganui recruitment agencies | 3K | 73.2% | 1 | | Jan 2026 | Whanganui recruitment agencies | 4.3K | 73.6% | 1 | | Feb 2026 | Whanganui recruitment agencies | 4.5K | 73.6% | 1 | | Mar 2026 | Whanganui recruitment agencies | 5.3K | 73.6% | 1 | | Apr 2026 | Whanganui recruitment agencies | 4.4K | 73.6% | 1 | | May 2026 | Whanganui recruitment agencies | 4.5K | 68.9% | 1 | | Jun 2026 | Whanganui recruitment agencies | 4.5K | 69% | 1 | | Jul 2026 | Whanganui recruitment agencies | 4.7K | 74.2% | 1 | | Aug 2026 | Whanganui recruitment agencies | 4K | 66.6% | 1 | | Sep 2026 | Whanganui recruitment agencies | — | — | — | ## How is AWF measured? Brandwave collects information about searches that people make online using AWF’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “awf” - “awf hastings” - “awf jobs” - “awf labour hire” - “awf new zealand” - “awf nz” - “awf recruitment” - “awf whanganui” ## Which hastings recruitment agencies compete with AWF? - [OneStaff](/demand/nz/brands/onestaff): Head-to-head: /demand/nz/compare/awf-vs-onestaff - [Adecco](/demand/nz/brands/adecco): Head-to-head: /demand/nz/compare/adecco-vs-awf - [Trade Assist](/demand/nz/brands/trade-assist): Head-to-head: /demand/nz/compare/awf-vs-trade-assist - [Populous People](/demand/nz/brands/populous-people): Head-to-head: /demand/nz/compare/awf-vs-populous-people ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "AWF: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/awf This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/awf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.