---
title: "Awanui Labs: search popularity and Share of Search in New Zealand"
description: "Awanui Labs runs community medical laboratories in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/awanui-labs"
publisher: "Brandwave"
---

# Awanui Labs: search popularity and Share of Search in New Zealand

Awanui Labs runs community medical laboratories in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Awanui Labs
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among medical laboratories**: 90.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Medical laboratories | 1 | 90.8% | 85.2K |

- [Medical laboratories](/demand/nz/categories/nz-medical-laboratories)

## How has branded search demand for Awanui Labs changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Awanui Labs in New Zealand rose from 80.5K to 85.2K.
- Across the 11 months ending August 2026, Awanui Labs’ estimated Share of Search among medical laboratories in New Zealand increased from 88.9% to 90.8%.
- Across the 11 months ending August 2026, Awanui Labs’ estimated Share of Search among medical laboratories in New Zealand peaked at 91% in July 2026 and was lowest at 88.9% in November 2025.

## How did search popularity change for New Zealand medical laboratories in August 2026?

- Estimated monthly branded searches for Southern Community Laboratories in New Zealand fell 16.5% over 11 measured months, from 850 to 710 in August 2026.
- Estimated monthly branded searches for Pathlab in New Zealand fell 13.3% over 11 measured months, from 9.2K to 7.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Medical laboratories | 80.5K | 88.9% | 1 |
| Nov 2025 | Medical laboratories | 80.7K | 88.9% | 1 |
| Dec 2025 | Medical laboratories | 66.9K | 89.2% | 1 |
| Jan 2026 | Medical laboratories | 81.8K | 89.7% | 1 |
| Feb 2026 | Medical laboratories | 81.8K | 90.9% | 1 |
| Mar 2026 | Medical laboratories | 83.1K | 89.4% | 1 |
| Apr 2026 | Medical laboratories | 81.8K | 90.6% | 1 |
| May 2026 | Medical laboratories | 85.2K | 90.7% | 1 |
| Jun 2026 | Medical laboratories | 84.9K | 90.8% | 1 |
| Jul 2026 | Medical laboratories | 86.3K | 91% | 1 |
| Aug 2026 | Medical laboratories | 85.2K | 90.8% | 1 |
| Sep 2026 | Medical laboratories | — | — | — |

## How is Awanui Labs measured?

Brandwave collects information about searches that people make online using Awanui Labs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “awanui”
- “awanui labs”
- “awanui labs blood test”
- “awanui labs near me”
- “awanui labs new zealand”
- “awanui labs nz”
- “awanuilabs”
- “awanuilabs co nz”

## Which medical laboratories compete with Awanui Labs?

- [Pathlab](/demand/nz/brands/pathlab): Head-to-head: /demand/nz/compare/awanui-labs-vs-pathlab
- [Southern Community Laboratories](/demand/nz/brands/southern-community-laboratories): Head-to-head: /demand/nz/compare/awanui-labs-vs-southern-community-laboratories

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Awanui Labs: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/awanui-labs

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/awanui-labs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.