--- title: "Avery: search popularity in New Zealand" description: "Avery makes labels and filing products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/avery" publisher: "Brandwave" --- # Avery: search popularity in New Zealand Avery makes labels and filing products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Avery - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among label maker brands**: 17.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Label maker brands | 2 | 17.8% | 730 | | Barcode labels brands | 1 | 32.2% | 730 | - [Label maker brands](/demand/nz/categories/nz-label-maker-brands) - [Barcode labels brands](/demand/nz/categories/nz-barcode-labels-brands) ## Top label maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Avery did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brother P-touch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DYMO | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | NIIMBOT | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Zebra | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Avery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rollo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about label maker brands - Asked ChatGPT "Which label maker brand should I buy in New Zealand?": 1. Brother P-touch, 2. DYMO, 3. NIIMBOT - Asked ChatGPT "What are the best label maker brands in New Zealand?": 1. DYMO, 2. Brother P-touch, 3. Zebra - Asked ChatGPT "What's the best label maker brand in New Zealand for home organisation?": 1. Brother P-touch, 2. NIIMBOT, 3. DYMO - Searched Google, AI Overview "best label maker": 1. Brother P-touch - Searched Google, AI Overview "label maker for home": 1. Brother P-touch, 2. NIIMBOT, 3. DYMO Not named in any answer: Avery and Rollo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Avery changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Avery in New Zealand held steady at 730. - Across the 12 months ending September 2026, Avery’s share of searches among label maker brands in New Zealand peaked at 23.5% in November 2025 and was lowest at 12.5% in January 2026. - Across the 12 months ending September 2026, Avery rose from 3rd to 2nd among label maker brands in New Zealand. - Across the 12 months ending September 2026, Avery’s share of searches among barcode labels brands in New Zealand peaked at 37.1% in November 2025 and was lowest at 24.6% in January 2026. - Across the 12 months ending September 2026, Avery rose from 2nd to 1st among barcode labels brands in New Zealand. ## How did search popularity change for New Zealand label maker brands in September 2026? - Estimated monthly branded searches for NIIMBOT in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. - Estimated monthly branded searches for Zebra in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026. ## How did search popularity change for New Zealand barcode labels brands in September 2026? - In September 2026, PacLabel gained share of searches among barcode labels brands in New Zealand, from 11.2% to 14.1%. - In September 2026, Avery gained share of searches among barcode labels brands in New Zealand, from 31.3% to 32.2%. - In September 2026, Brother lost share of searches among barcode labels brands in New Zealand, from 20.6% to 17.2%. - In September 2026, DYMO lost share of searches among barcode labels brands in New Zealand, from 30.9% to 30.4%. - Estimated monthly branded searches for Zebra in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Label maker brands | 730 | 17.9% | 3 | | Nov 2025 | Label maker brands | 890 | 23.5% | 2 | | Dec 2025 | Label maker brands | 720 | 20.2% | 2 | | Jan 2026 | Label maker brands | 590 | 12.5% | 3 | | Feb 2026 | Label maker brands | 730 | 16.5% | 3 | | Mar 2026 | Label maker brands | 890 | 19.1% | 2 | | Apr 2026 | Label maker brands | 590 | 14.2% | 3 | | May 2026 | Label maker brands | 730 | 16.8% | 2 | | Jun 2026 | Label maker brands | 720 | 16.7% | 3 | | Jul 2026 | Label maker brands | 600 | 14.4% | 3 | | Aug 2026 | Label maker brands | 730 | 17.4% | 2 | | Sep 2026 | Label maker brands | 730 | 17.8% | 2 | | Oct 2025 | Barcode labels brands | 730 | 32.4% | 2 | | Nov 2025 | Barcode labels brands | 890 | 37.1% | 1 | | Dec 2025 | Barcode labels brands | 720 | 35.6% | 1 | | Jan 2026 | Barcode labels brands | 590 | 24.6% | 2 | | Feb 2026 | Barcode labels brands | 730 | 30.9% | 2 | | Mar 2026 | Barcode labels brands | 890 | 35.5% | 1 | | Apr 2026 | Barcode labels brands | 590 | 28.8% | 2 | | May 2026 | Barcode labels brands | 730 | 34% | 1 | | Jun 2026 | Barcode labels brands | 720 | 30.8% | 2 | | Jul 2026 | Barcode labels brands | 600 | 28.3% | 2 | | Aug 2026 | Barcode labels brands | 730 | 31.3% | 1 | | Sep 2026 | Barcode labels brands | 730 | 32.2% | 1 | ## How are Avery’s branded searches counted? Brandwave collects information about searches that people make online using Avery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “avery file” - “avery labels” ## Which label maker brands compete with Avery? - [Brother P-touch](/demand/nz/brands/brother-p-touch): Head-to-head: /demand/nz/compare/avery-vs-brother-p-touch - [DYMO](/demand/nz/brands/dymo): Head-to-head: /demand/nz/compare/avery-vs-dymo - [NIIMBOT](/demand/nz/brands/niimbot): Head-to-head: /demand/nz/compare/avery-vs-niimbot - [Zebra](/demand/nz/brands/zebra): Head-to-head: /demand/nz/compare/avery-vs-zebra - [Rollo](/demand/nz/brands/rollo): Head-to-head: /demand/nz/compare/avery-vs-rollo ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Avery: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/avery This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/avery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.