---
title: "Aveeno Baby: search popularity and Share of Search in New Zealand"
description: "Aveeno Baby makes baby skincare sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/aveeno-baby"
publisher: "Brandwave"
---

# Aveeno Baby: search popularity and Share of Search in New Zealand

Aveeno Baby makes baby skincare sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Aveeno Baby
- **Owned by**: Aveeno
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among baby skincare brands**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby skincare brands | 3 | 1.5% | 160 |

- [Baby skincare brands](/demand/nz/categories/nz-baby-skincare-brands)

## How has branded search demand for Aveeno Baby changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Aveeno Baby in New Zealand rose from 120 to 160.
- Across the 11 months ending August 2026, Aveeno Baby’s estimated Share of Search among baby skincare brands in New Zealand peaked at 3% in May 2026 and was lowest at 1.4% in April 2026.

## How did search popularity change for New Zealand baby skincare brands in August 2026?

- In August 2026, Weleda gained estimated Share of Search among baby skincare brands in New Zealand, from 71.1% to 71.7%.
- In August 2026, Aveeno Baby lost estimated Share of Search among baby skincare brands in New Zealand, from 2.3% to 1.5%.
- Mustela’s estimated Share of Search among baby skincare brands in New Zealand has gained ground for 3 months in a row, from 23.3% to 26.5% in August 2026.
- Estimated monthly branded searches for Gaia Skin Naturals in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby skincare brands | 120 | 1.5% | 3 |
| Nov 2025 | Baby skincare brands | 110 | 1.4% | 3 |
| Dec 2025 | Baby skincare brands | 130 | 1.7% | 3 |
| Jan 2026 | Baby skincare brands | 110 | 1.4% | 3 |
| Feb 2026 | Baby skincare brands | 110 | 1.6% | 3 |
| Mar 2026 | Baby skincare brands | 140 | 1.8% | 3 |
| Apr 2026 | Baby skincare brands | 110 | 1.4% | 3 |
| May 2026 | Baby skincare brands | 280 | 3% | 3 |
| Jun 2026 | Baby skincare brands | 230 | 2.1% | 3 |
| Jul 2026 | Baby skincare brands | 260 | 2.3% | 3 |
| Aug 2026 | Baby skincare brands | 160 | 1.5% | 3 |
| Sep 2026 | Baby skincare brands | — | — | — |

## How is Aveeno Baby measured?

Brandwave collects information about searches that people make online using Aveeno Baby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “aveeno baby eczema”
- “aveeno baby eczema therapy”

## Which baby skincare brands compete with Aveeno Baby?

- [Weleda](/demand/nz/brands/weleda): Head-to-head: /demand/nz/compare/aveeno-baby-vs-weleda
- [Mustela](/demand/nz/brands/mustela): Head-to-head: /demand/nz/compare/aveeno-baby-vs-mustela
- [Gaia Skin Naturals](/demand/nz/brands/gaia-skin-naturals): Head-to-head: /demand/nz/compare/aveeno-baby-vs-gaia-skin-naturals
- [Johnson's Baby](/demand/nz/brands/johnsons-baby): Head-to-head: /demand/nz/compare/aveeno-baby-vs-johnsons-baby

## Who owns Aveeno Baby?

Aveeno Baby is owned by Aveeno. Brandwave also tracks Aveeno, owned by the same company, in New Zealand.

- [Aveeno](/demand/nz/companies/aveeno): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Aveeno Baby?

Aveeno Baby is owned by Aveeno. Brandwave also tracks Aveeno, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Aveeno Baby: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/aveeno-baby

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/aveeno-baby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.