---
title: "AutoTrader NZ: search popularity and Share of Search in New Zealand"
description: "AutoTrader NZ is a site where New Zealanders buy and sell cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/autotrader-nz"
publisher: "Brandwave"
---

# AutoTrader NZ: search popularity and Share of Search in New Zealand

AutoTrader NZ is a site where New Zealanders buy and sell cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: AutoTrader NZ
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among car buying sites**: 8.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Car buying sites | 3 | 8.6% | 18.4K |

- [Car buying sites](/demand/nz/categories/nz-car-buying-sites)

## How has branded search demand for AutoTrader NZ changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for AutoTrader NZ in New Zealand fell from 22.4K to 18.4K.
- Across the 11 months ending August 2026, AutoTrader NZ’s estimated Share of Search among car buying sites in New Zealand decreased from 9.6% to 8.6%.
- Across the 11 months ending August 2026, AutoTrader NZ’s estimated Share of Search among car buying sites in New Zealand peaked at 10.8% in December 2025 and was lowest at 7.7% in May 2026.

## How did search popularity change for New Zealand car buying sites in August 2026?

- In August 2026, Turners gained estimated Share of Search among car buying sites in New Zealand, from 53% to 54.1%.
- In August 2026, Trade Me Motors lost estimated Share of Search among car buying sites in New Zealand, from 37.4% to 36.4%.
- Estimated monthly branded searches for Driven in New Zealand fell 34.3% over 11 measured months, from 3.1K to 2K in August 2026.
- Estimated monthly branded searches for AutoTrader NZ in New Zealand fell 18.2% over 11 measured months, from 22.4K to 18.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Car buying sites | 22.4K | 9.6% | 3 |
| Nov 2025 | Car buying sites | 22.4K | 10.2% | 3 |
| Dec 2025 | Car buying sites | 22.4K | 10.8% | 3 |
| Jan 2026 | Car buying sites | 27.3K | 10.5% | 3 |
| Feb 2026 | Car buying sites | 22.4K | 10% | 3 |
| Mar 2026 | Car buying sites | 22.4K | 8.8% | 3 |
| Apr 2026 | Car buying sites | 18.3K | 8.5% | 3 |
| May 2026 | Car buying sites | 18.3K | 7.7% | 3 |
| Jun 2026 | Car buying sites | 18.2K | 8.4% | 3 |
| Jul 2026 | Car buying sites | 18.2K | 8.7% | 3 |
| Aug 2026 | Car buying sites | 18.4K | 8.6% | 3 |
| Sep 2026 | Car buying sites | — | — | — |

## How is AutoTrader NZ measured?

Brandwave collects information about searches that people make online using AutoTrader NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “autotrader co nz”
- “autotrader nz cars”
- “autotrader nz cars for sale”
- “autotrader nz near me”
- “autotrader nz new zealand”
- “autotrader nz used cars”
- “autotradernz”

## Which car buying sites compete with AutoTrader NZ?

- [Turners](/demand/nz/brands/turners): Head-to-head: /demand/nz/compare/autotrader-nz-vs-turners
- [Trade Me Motors](/demand/nz/brands/trade-me-motors): Head-to-head: /demand/nz/compare/autotrader-nz-vs-trade-me-motors
- [Driven](/demand/nz/brands/driven): Head-to-head: /demand/nz/compare/autotrader-nz-vs-driven

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "AutoTrader NZ: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/autotrader-nz

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/autotrader-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.