---
title: "Authy: search popularity and Share of Search in New Zealand"
description: "Authy is a two-factor authenticator app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/authy"
publisher: "Brandwave"
---

# Authy: search popularity and Share of Search in New Zealand

Authy is a two-factor authenticator app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Authy
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among authenticator apps**: 3.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Authenticator apps | 3 | 3.8% | 430 |

- [Authenticator apps](/demand/nz/categories/nz-authenticator-apps)

## How has branded search demand for Authy changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Authy in New Zealand fell from 580 to 430.
- Across the 11 months ending August 2026, Authy’s estimated Share of Search among authenticator apps in New Zealand decreased from 5.4% to 3.8%.
- Across the 11 months ending August 2026, Authy’s estimated Share of Search among authenticator apps in New Zealand peaked at 5.9% in December 2025 and was lowest at 3.7% in July 2026.

## How did search popularity change for New Zealand authenticator apps in August 2026?

- In August 2026, Microsoft Authenticator gained estimated Share of Search among authenticator apps in New Zealand, from 34.7% to 37.4%.
- In August 2026, Google Authenticator lost estimated Share of Search among authenticator apps in New Zealand, from 59.6% to 57.3%.
- Estimated monthly branded searches for Authy in New Zealand fell 25.9% over 11 measured months, from 580 to 430 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Authenticator apps | 580 | 5.4% | 3 |
| Nov 2025 | Authenticator apps | 480 | 5.3% | 3 |
| Dec 2025 | Authenticator apps | 410 | 5.9% | 3 |
| Jan 2026 | Authenticator apps | 490 | 4.8% | 3 |
| Feb 2026 | Authenticator apps | 490 | 4.2% | 3 |
| Mar 2026 | Authenticator apps | 500 | 4.2% | 3 |
| Apr 2026 | Authenticator apps | 450 | 4.5% | 3 |
| May 2026 | Authenticator apps | 610 | 4.8% | 3 |
| Jun 2026 | Authenticator apps | 520 | 3.7% | 3 |
| Jul 2026 | Authenticator apps | 450 | 3.7% | 3 |
| Aug 2026 | Authenticator apps | 430 | 3.8% | 3 |
| Sep 2026 | Authenticator apps | — | — | — |

## How is Authy measured?

Brandwave collects information about searches that people make online using Authy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “authy”
- “authy 2fa”
- “authy app”
- “authy authenticator”
- “authy com”
- “authy desktop”
- “authy near me”
- “authy online”
- “authy two factor”

## Which authenticator apps compete with Authy?

- [Google Authenticator](/demand/nz/brands/google-authenticator): Head-to-head: /demand/nz/compare/authy-vs-google-authenticator
- [Microsoft Authenticator](/demand/nz/brands/microsoft-authenticator): Head-to-head: /demand/nz/compare/authy-vs-microsoft-authenticator
- [Cisco Duo](/demand/nz/brands/cisco-duo): Head-to-head: /demand/nz/compare/authy-vs-cisco-duo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Authy: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/authy

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/authy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.