--- title: "Aurecon: search popularity in New Zealand" description: "Aurecon is an engineering and design consultancy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/aurecon" publisher: "Brandwave" --- # Aurecon: search popularity in New Zealand Aurecon is an engineering and design consultancy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Aurecon - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among engineering consultancies**: 6.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Engineering consultancies | 5 | 6.2% | 1.6K | - [Engineering consultancies](/demand/nz/categories/nz-engineering-consultancies) ## Top engineering consultancies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aurecon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aurecon is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beca | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | WSP | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Tonkin + Taylor | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Aurecon | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | GHD | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | AECOM | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Stantec | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about engineering consultancies - Asked ChatGPT "Which engineering consultancy should I hire in New Zealand?": 1. Beca, 2. Tonkin + Taylor, 3. WSP - Asked ChatGPT "What are the best engineering consultancies in New Zealand?": 1. Beca, 2. Aurecon, 3. WSP, 4. GHD, 5. Tonkin + Taylor, 6. AECOM, 7. Stantec - Asked ChatGPT "What's the best engineering consultancy in New Zealand for a construction project?": 1. Beca, 2. Tonkin + Taylor, 3. WSP, 4. Aurecon - Searched Google, AI Overview "best engineering consultancy": 1. Beca, 2. WSP - Searched Google, AI Overview "civil engineering consultants": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Aurecon changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Aurecon in New Zealand held steady at 1.6K. - Across the 12 months ending September 2026, Aurecon’s share of searches among engineering consultancies in New Zealand peaked at 10% in July 2026 and was lowest at 5.1% in December 2025. ## How did search popularity change for New Zealand engineering consultancies in September 2026? - In September 2026, Stantec overtook Tonkin + Taylor and AECOM to rank 2nd among engineering consultancies in New Zealand, with 17.1% of the searches. - In September 2026, Beca gained share of searches among engineering consultancies in New Zealand, from 42.6% to 47.4%. - In September 2026, Tonkin + Taylor lost share of searches among engineering consultancies in New Zealand, from 18.8% to 14%. - In September 2026, AECOM lost share of searches among engineering consultancies in New Zealand, from 15.5% to 14.2%. - Estimated monthly branded searches for GHD in New Zealand fell 44.8% over 12 measured months, from 290 to 160 in September 2026. - Estimated monthly branded searches for WSP in New Zealand fell 23.5% over 12 measured months, from 170 to 130 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Engineering consultancies | 1.6K | 6.1% | 5 | | Nov 2025 | Engineering consultancies | 1.6K | 6.2% | 5 | | Dec 2025 | Engineering consultancies | 1K | 5.1% | 5 | | Jan 2026 | Engineering consultancies | 1.6K | 7.5% | 5 | | Feb 2026 | Engineering consultancies | 1.6K | 5.8% | 5 | | Mar 2026 | Engineering consultancies | 2.4K | 7.5% | 5 | | Apr 2026 | Engineering consultancies | 1.9K | 6.8% | 5 | | May 2026 | Engineering consultancies | 1.9K | 7% | 5 | | Jun 2026 | Engineering consultancies | 2.4K | 8.5% | 5 | | Jul 2026 | Engineering consultancies | 2.9K | 10% | 5 | | Aug 2026 | Engineering consultancies | 1.9K | 6.6% | 5 | | Sep 2026 | Engineering consultancies | 1.6K | 6.2% | 5 | ## How are Aurecon’s branded searches counted? Brandwave collects information about searches that people make online using Aurecon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aurecon” ## Which engineering consultancies compete with Aurecon? - [Beca](/demand/nz/brands/beca) - [Stantec](/demand/nz/brands/stantec): Head-to-head: /demand/nz/compare/aurecon-vs-stantec - [AECOM](/demand/nz/brands/aecom): Head-to-head: /demand/nz/compare/aecom-vs-aurecon - [Tonkin + Taylor](/demand/nz/brands/tonkin-taylor): Head-to-head: /demand/nz/compare/aurecon-vs-tonkin-taylor - [GHD](/demand/nz/brands/ghd): Head-to-head: /demand/nz/compare/aurecon-vs-ghd - [WSP](/demand/nz/brands/wsp): Head-to-head: /demand/nz/compare/aurecon-vs-wsp ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Aurecon: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/aurecon This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/aurecon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.