--- title: "Augustine: search popularity in New Zealand" description: "A New Zealand women's fashion label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/augustine-clothing" publisher: "Brandwave" --- # Augustine: search popularity in New Zealand A New Zealand women's fashion label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Augustine - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among womenswear labels**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Womenswear labels | 10 | 1.1% | 1.6K | - [Womenswear labels](/demand/nz/categories/nz-womenswear-labels) ## Top womenswear labels in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Augustine was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Augustine is the joint fifth most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Juliette Hogan | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Paris Georgia | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | RUBY | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kowtow | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Forever New | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Maggie Marilyn | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Augustine | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Shine On | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | YouKnow Clothing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Assembly Label | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caroline Eve | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Annah Stretton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hyde Boutique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about womenswear labels - Asked ChatGPT "Which womenswear label should I shop at in New Zealand?": 1. Kowtow, 2. Juliette Hogan, 3. RUBY, 4. Maggie Marilyn - Asked ChatGPT "What are the best womenswear labels in New Zealand?": 1. Paris Georgia, 2. Juliette Hogan, 3. Kowtow, 4. Maggie Marilyn - Asked ChatGPT "What's the best womenswear label in New Zealand for dresses and occasionwear?": 1. Juliette Hogan, 2. Paris Georgia, 3. Maggie Marilyn, 4. RUBY - Searched Google, AI Overview "women's dresses nz": 1. Forever New, 2. Augustine - Searched Google, AI Overview "dress brands nz": 1. RUBY, 2. Augustine Not named in any answer: Shine On, YouKnow Clothing, Assembly Label, Caroline Eve, Annah Stretton and Hyde Boutique. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Augustine changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Augustine in New Zealand held steady at 1.6K. - Across the 12 months ending September 2026, Augustine’s share of searches among womenswear labels in New Zealand peaked at 1.9% in February 2026 and was lowest at 0.43% in July 2026. - Across the 12 months ending September 2026, Augustine rose from 11th to 10th among womenswear labels in New Zealand. ## How did search popularity change for New Zealand womenswear labels in September 2026? - In September 2026, Shine On overtook YouKnow Clothing and Forever New to become the leader among womenswear labels in New Zealand, with 23% of the searches. - In September 2026, Augustine overtook Kowtow and 2 others to rank 10th among womenswear labels in New Zealand, with 1.1% of the searches. - In September 2026, Forever New gained share of searches among womenswear labels in New Zealand, from 19.2% to 20.2%. - In September 2026, Assembly Label gained share of searches among womenswear labels in New Zealand, from 11.7% to 12.3%. - In September 2026, YouKnow Clothing lost share of searches among womenswear labels in New Zealand, from 21.9% to 16.6%. - In September 2026, Caroline Eve lost share of searches among womenswear labels in New Zealand, from 8.2% to 7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Womenswear labels | 1.6K | 1% | 11 | | Nov 2025 | Womenswear labels | 1.6K | 0.74% | 12 | | Dec 2025 | Womenswear labels | 1.6K | 0.98% | 11 | | Jan 2026 | Womenswear labels | 1.3K | 0.98% | 12 | | Feb 2026 | Womenswear labels | 2.4K | 1.9% | 10 | | Mar 2026 | Womenswear labels | 1.3K | 0.89% | 12 | | Apr 2026 | Womenswear labels | 1.3K | 0.76% | 12 | | May 2026 | Womenswear labels | 1K | 0.59% | 13 | | Jun 2026 | Womenswear labels | 1K | 0.65% | 12 | | Jul 2026 | Womenswear labels | 720 | 0.43% | 13 | | Aug 2026 | Womenswear labels | 880 | 0.56% | 13 | | Sep 2026 | Womenswear labels | 1.6K | 1.1% | 10 | ## How are Augustine’s branded searches counted? Brandwave collects information about searches that people make online using Augustine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “augustine clothing” ## Which womenswear labels compete with Augustine? - [Shine On](/demand/nz/brands/shine-on) - [Forever New](/demand/nz/brands/forever-new) - [YouKnow Clothing](/demand/nz/brands/youknow-clothing) - [Assembly Label](/demand/nz/brands/assembly-label) - [Caroline Eve](/demand/nz/brands/caroline-eve) - [Annah Stretton](/demand/nz/brands/annah-stretton) - [Juliette Hogan](/demand/nz/brands/juliette-hogan): Head-to-head: /demand/nz/compare/augustine-clothing-vs-juliette-hogan - [Hyde Boutique](/demand/nz/brands/hyde-boutique): Head-to-head: /demand/nz/compare/augustine-clothing-vs-hyde-boutique - [Maggie Marilyn](/demand/nz/brands/maggie-marilyn): Head-to-head: /demand/nz/compare/augustine-clothing-vs-maggie-marilyn - [Paris Georgia](/demand/nz/brands/paris-georgia): Head-to-head: /demand/nz/compare/augustine-clothing-vs-paris-georgia - [RUBY](/demand/nz/brands/ruby): Head-to-head: /demand/nz/compare/augustine-clothing-vs-ruby - [Kowtow](/demand/nz/brands/kowtow) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Augustine: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/augustine-clothing This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/augustine-clothing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.