---
title: "Audio-Technica: search popularity and Share of Search in New Zealand"
description: "Audio-Technica offers over-ear headphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/audio-technica"
publisher: "Brandwave"
---

# Audio-Technica: search popularity and Share of Search in New Zealand

Audio-Technica offers over-ear headphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Audio-Technica
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among microphone brands**: 16.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Microphone brands | 3 | 16.6% | 3.5K |

- [Microphone brands](/demand/nz/categories/nz-microphone-brands)

## How has branded search demand for Audio-Technica changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Audio-Technica in New Zealand rose from 2.9K to 3.5K.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among microphone brands in New Zealand increased from 15.7% to 16.6%.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among microphone brands in New Zealand peaked at 20.2% in December 2025 and was lowest at 15.7% in October 2025.

## How did search popularity change for New Zealand microphone brands in August 2026?

- In August 2026, RODE overtook Audio-Technica to rank 2nd among microphone brands in New Zealand, at 16.6%.
- In August 2026, Blue Yeti gained estimated Share of Search among microphone brands in New Zealand, from 4.6% to 6.1%.
- In August 2026, Shure gained estimated Share of Search among microphone brands in New Zealand, from 10.7% to 11.9%.
- In August 2026, Sennheiser lost estimated Share of Search among microphone brands in New Zealand, from 51% to 48.8%.
- In August 2026, Audio-Technica lost estimated Share of Search among microphone brands in New Zealand, from 17.6% to 16.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Microphone brands | 2.9K | 15.7% | 3 |
| Nov 2025 | Microphone brands | 3.3K | 15.8% | 3 |
| Dec 2025 | Microphone brands | 4.3K | 20.2% | 2 |
| Jan 2026 | Microphone brands | 3.1K | 18.2% | 2 |
| Feb 2026 | Microphone brands | 2.6K | 16.6% | 3 |
| Mar 2026 | Microphone brands | 3.1K | 17.3% | 3 |
| Apr 2026 | Microphone brands | 3.3K | 18.4% | 3 |
| May 2026 | Microphone brands | 3.5K | 15.8% | 3 |
| Jun 2026 | Microphone brands | 4.5K | 19.2% | 2 |
| Jul 2026 | Microphone brands | 4.1K | 17.6% | 2 |
| Aug 2026 | Microphone brands | 3.5K | 16.6% | 3 |
| Sep 2026 | Microphone brands | — | — | — |

## How is Audio-Technica measured?

Brandwave collects information about searches that people make online using Audio-Technica’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “audio technica”
- “audio technica at lp 60x”
- “audio technica at lp60x turntable”
- “audio technica at lp60xbtwh”
- “audio technica at2020”
- “audio technica ath m40x headphones”
- “audio technica ath m50”
- “audio technica athm20x”
- “audio technica com”
- “audio technica lp120”
- “audio technica lp60x”
- “audio technica mic”
- “audio technica near me”
- “audio technica new zealand”
- “audio technica nz”
- “audio technica podcast mic”
- “audio technica record player”
- “audio technica turntable”
- “audiotechnica”
- “audiotechnica mic”
- “audiotechnica nz”
- “audiotechnica podcast mic”

## Which microphone brands compete with Audio-Technica?

- [Sennheiser](/demand/nz/brands/sennheiser): Head-to-head: /demand/nz/compare/audio-technica-vs-sennheiser
- [RODE](/demand/nz/brands/rode): Head-to-head: /demand/nz/compare/audio-technica-vs-rode
- [Shure](/demand/nz/brands/shure): Head-to-head: /demand/nz/compare/audio-technica-vs-shure
- [Blue Yeti](/demand/nz/brands/blue-yeti): Head-to-head: /demand/nz/compare/audio-technica-vs-blue-yeti

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Audio-Technica: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/audio-technica

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/audio-technica. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.