--- title: "Audible: search popularity and Share of Search in New Zealand" description: "Audible is an audiobook or ebook service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/audible" publisher: "Brandwave" --- # Audible: search popularity and Share of Search in New Zealand Audible is an audiobook or ebook service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Audible - **Owned by**: Amazon - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among audiobook and ebook services**: 17.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Audiobook and ebook services | 3 | 17.2% | 12.6K | - [Audiobook and ebook services](/demand/nz/categories/nz-audiobook-and-ebook-services) ## How has branded search demand for Audible changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Audible in New Zealand fell from 13.8K to 12.6K. - Across the 11 months ending August 2026, Audible’s estimated Share of Search among audiobook and ebook services in New Zealand decreased from 20% to 17.2%. - Across the 11 months ending August 2026, Audible’s estimated Share of Search among audiobook and ebook services in New Zealand peaked at 21.6% in March 2026 and was lowest at 15.2% in December 2025. ## How did search popularity change for New Zealand audiobook and ebook services in August 2026? - In August 2026, Kobo gained estimated Share of Search among audiobook and ebook services in New Zealand, from 23.9% to 25.2%. - In August 2026, Audible lost estimated Share of Search among audiobook and ebook services in New Zealand, from 17.9% to 17.2%. - Estimated monthly branded searches for Libby in New Zealand rose 64.6% over 11 measured months, from 2.6K to 4.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Audiobook and ebook services | 13.8K | 20% | 3 | | Nov 2025 | Audiobook and ebook services | 14K | 15.8% | 3 | | Dec 2025 | Audiobook and ebook services | 14K | 15.2% | 3 | | Jan 2026 | Audiobook and ebook services | 14.5K | 15.7% | 3 | | Feb 2026 | Audiobook and ebook services | 12.9K | 19.5% | 3 | | Mar 2026 | Audiobook and ebook services | 15.6K | 21.6% | 2 | | Apr 2026 | Audiobook and ebook services | 15.1K | 19.6% | 3 | | May 2026 | Audiobook and ebook services | 15.7K | 19.8% | 3 | | Jun 2026 | Audiobook and ebook services | 13.5K | 17.1% | 3 | | Jul 2026 | Audiobook and ebook services | 13.7K | 17.9% | 3 | | Aug 2026 | Audiobook and ebook services | 12.6K | 17.2% | 3 | | Sep 2026 | Audiobook and ebook services | — | — | — | ## How is Audible measured? Brandwave collects information about searches that people make online using Audible’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “audible” - “audible app” - “audible bible app” - “audible book apps” - “audible books” - “audible com au” - “audible cost” - “audible deals” - “audible ebooks” - “audible membership” - “audible near me” - “audible nz” - “audible online” - “audible plus membership” - “audible sale” - “best audible books” ## Which audiobook and ebook services compete with Audible? - [Kindle](/demand/nz/brands/kindle): Head-to-head: /demand/nz/compare/audible-vs-kindle - [Kobo](/demand/nz/brands/kobo): Head-to-head: /demand/nz/compare/audible-vs-kobo - [Libby](/demand/nz/brands/libby): Head-to-head: /demand/nz/compare/audible-vs-libby - [BorrowBox](/demand/nz/brands/borrowbox): Head-to-head: /demand/nz/compare/audible-vs-borrowbox - [Storytel](/demand/nz/brands/storytel): Head-to-head: /demand/nz/compare/audible-vs-storytel ## Who owns Audible? Audible is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, eero, Kindle and Ring, owned by the same company, in New Zealand. - [Amazon](/demand/nz/companies/amazon): Owns 14 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Audible? Audible is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, eero, Kindle and Ring, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Audible: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/audible This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/audible. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.