---
title: "Auckland Zoo: search popularity and Share of Search in New Zealand"
description: "Auckland Zoo is a zoo or wildlife park in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/auckland-zoo"
publisher: "Brandwave"
---

# Auckland Zoo: search popularity and Share of Search in New Zealand

Auckland Zoo is a zoo or wildlife park in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Auckland Zoo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among zoos and wildlife parks**: 43.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Zoos and wildlife parks | 1 | 43.5% | 79.1K |

- [Zoos and wildlife parks](/demand/nz/categories/nz-zoos-and-wildlife-parks)

## How has branded search demand for Auckland Zoo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Auckland Zoo in New Zealand fell from 89.8K to 79.1K.
- Across the 11 months ending August 2026, Auckland Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 48% in July 2026 and was lowest at 38.3% in April 2026.

## How did search popularity change for New Zealand zoos and wildlife parks in August 2026?

- In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%.
- In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%.
- In August 2026, Wellington Zoo gained estimated Share of Search among zoos and wildlife parks in New Zealand, from 12% to 13.2%.
- In August 2026, Auckland Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 48% to 43.5%.
- In August 2026, Hamilton Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 11.2% to 9.2%.
- Estimated monthly branded searches for Orana Wildlife Park in New Zealand fell 19% over 11 measured months, from 21.1K to 17.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zoos and wildlife parks | 89.8K | 43.8% | 1 |
| Nov 2025 | Zoos and wildlife parks | 88.7K | 41.2% | 1 |
| Dec 2025 | Zoos and wildlife parks | 111K | 42.3% | 1 |
| Jan 2026 | Zoos and wildlife parks | 114K | 38.7% | 1 |
| Feb 2026 | Zoos and wildlife parks | 89.5K | 42.2% | 1 |
| Mar 2026 | Zoos and wildlife parks | 88.7K | 41% | 1 |
| Apr 2026 | Zoos and wildlife parks | 91.7K | 38.3% | 1 |
| May 2026 | Zoos and wildlife parks | 89.1K | 41.7% | 1 |
| Jun 2026 | Zoos and wildlife parks | 74.3K | 45% | 1 |
| Jul 2026 | Zoos and wildlife parks | 111K | 48% | 1 |
| Aug 2026 | Zoos and wildlife parks | 79.1K | 43.5% | 1 |
| Sep 2026 | Zoos and wildlife parks | — | — | — |

## How is Auckland Zoo measured?

Brandwave collects information about searches that people make online using Auckland Zoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “auckland zoo”
- “auckland zoo animals”
- “auckland zoo cost”
- “auckland zoo map”
- “auckland zoo online”
- “auckland zoo open hours”
- “auckland zoo parking”
- “auckland zoo photos”
- “auckland zoo ticket price”
- “auckland zoo tickets”
- “auckland zoo time”
- “auckland zoo western springs auckland”
- “auckland zoo western springs auckland new zealand”
- “aucklandzoo”
- “aucklandzoo co nz”
- “aucklandzoo tickets”

## Which zoos and wildlife parks compete with Auckland Zoo?

- [Willowbank Wildlife Reserve](/demand/nz/brands/willowbank-wildlife-reserve): Head-to-head: /demand/nz/compare/auckland-zoo-vs-willowbank-wildlife-reserve
- [Wellington Zoo](/demand/nz/brands/wellington-zoo): Head-to-head: /demand/nz/compare/auckland-zoo-vs-wellington-zoo
- [Zealandia](/demand/nz/brands/zealandia): Head-to-head: /demand/nz/compare/auckland-zoo-vs-zealandia
- [Orana Wildlife Park](/demand/nz/brands/orana-wildlife-park): Head-to-head: /demand/nz/compare/auckland-zoo-vs-orana-wildlife-park
- [Hamilton Zoo](/demand/nz/brands/hamilton-zoo): Head-to-head: /demand/nz/compare/auckland-zoo-vs-hamilton-zoo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Auckland Zoo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/auckland-zoo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/auckland-zoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.