---
title: "Auckland Transport: search popularity and Share of Search in New Zealand"
description: "Auckland Transport runs a public transport network in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/auckland-transport"
publisher: "Brandwave"
---

# Auckland Transport: search popularity and Share of Search in New Zealand

Auckland Transport runs a public transport network in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Auckland Transport
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among public transport networks**: 39.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Public transport networks | 2 | 39.9% | 56.8K |

- [Public transport networks](/demand/nz/categories/nz-public-transport-networks)

## How has branded search demand for Auckland Transport changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Auckland Transport in New Zealand fell from 63.5K to 56.8K.
- Across the 11 months ending August 2026, Auckland Transport’s estimated Share of Search among public transport networks in New Zealand decreased from 42% to 39.9%.
- Across the 11 months ending August 2026, Auckland Transport’s estimated Share of Search among public transport networks in New Zealand peaked at 42.2% in January 2026 and was lowest at 35.9% in June 2026.

## How did search popularity change for New Zealand public transport networks in August 2026?

- In August 2026, Auckland Transport gained estimated Share of Search among public transport networks in New Zealand, from 38.9% to 39.9%.
- In August 2026, Metlink lost estimated Share of Search among public transport networks in New Zealand, from 49.2% to 48.6%.
- Estimated monthly branded searches for Baybus in New Zealand fell 17.1% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Public transport networks | 63.5K | 42% | 2 |
| Nov 2025 | Public transport networks | 63.3K | 42.2% | 2 |
| Dec 2025 | Public transport networks | 52.3K | 37.5% | 2 |
| Jan 2026 | Public transport networks | 63.7K | 42.2% | 2 |
| Feb 2026 | Public transport networks | 69.5K | 39.8% | 2 |
| Mar 2026 | Public transport networks | 76.9K | 41.1% | 2 |
| Apr 2026 | Public transport networks | 63.2K | 36.9% | 2 |
| May 2026 | Public transport networks | 63K | 40.5% | 2 |
| Jun 2026 | Public transport networks | 56.6K | 35.9% | 2 |
| Jul 2026 | Public transport networks | 57.1K | 38.9% | 2 |
| Aug 2026 | Public transport networks | 56.8K | 39.9% | 2 |
| Sep 2026 | Public transport networks | — | — | — |

## How is Auckland Transport measured?

Brandwave collects information about searches that people make online using Auckland Transport’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “at govt nz”
- “at hop”
- “at metro”
- “auckland transport”
- “auckland transport agency”
- “auckland transport bus”
- “auckland transport bus services”
- “auckland transport bus timetable”
- “auckland transport ferry”
- “auckland transport near me”
- “auckland transport nz”
- “auckland transport operations centre”
- “auckland transport train”
- “auckland transport website”
- “aucklandtransport”
- “www auckland transport”

## Which public transport networks compete with Auckland Transport?

- [Metlink](/demand/nz/brands/metlink): Head-to-head: /demand/nz/compare/auckland-transport-vs-metlink
- [Metro Christchurch](/demand/nz/brands/metro-christchurch): Head-to-head: /demand/nz/compare/auckland-transport-vs-metro-christchurch
- [Busit](/demand/nz/brands/busit): Head-to-head: /demand/nz/compare/auckland-transport-vs-busit
- [Baybus](/demand/nz/brands/baybus): Head-to-head: /demand/nz/compare/auckland-transport-vs-baybus

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Auckland Transport: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/auckland-transport

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/auckland-transport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.