---
title: "Attentive: search popularity and Share of Search in New Zealand"
description: "Attentive is an SMS marketing platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/attentive"
publisher: "Brandwave"
---

# Attentive: search popularity and Share of Search in New Zealand

Attentive is an SMS marketing platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Attentive
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among SMS marketing platforms**: 1.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| SMS marketing platforms | 5 | 1.7% | 10 |

- [SMS marketing platforms](/demand/nz/categories/nz-sms-marketing-platforms)

## How has branded search demand for Attentive changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Attentive in New Zealand fell from 20 to 10.
- Across the 11 months ending August 2026, Attentive’s estimated Share of Search among SMS marketing platforms in New Zealand decreased from 2.9% to 1.7%.
- Across the 11 months ending August 2026, Attentive’s estimated Share of Search among SMS marketing platforms in New Zealand peaked at 3.4% in November 2025 and was lowest at 0% in December 2025.

## How did search popularity change for New Zealand SMS marketing platforms in August 2026?

- In August 2026, ClickSend gained estimated Share of Search among SMS marketing platforms in New Zealand, from 58.1% to 61%.
- In August 2026, Textmagic gained estimated Share of Search among SMS marketing platforms in New Zealand, from 1.6% to 3.4%.
- In August 2026, Attentive gained estimated Share of Search among SMS marketing platforms in New Zealand, from 0% to 1.7%.
- In August 2026, Modica gained estimated Share of Search among SMS marketing platforms in New Zealand, from 16.1% to 16.9%.
- In August 2026, Burst SMS lost estimated Share of Search among SMS marketing platforms in New Zealand, from 24.2% to 16.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SMS marketing platforms | 20 | 2.9% | 5 |
| Nov 2025 | SMS marketing platforms | 20 | 3.4% | 5 |
| Dec 2025 | SMS marketing platforms | 0 | 0% | 5 |
| Jan 2026 | SMS marketing platforms | 10 | 1.8% | 5 |
| Feb 2026 | SMS marketing platforms | 20 | 3.3% | 5 |
| Mar 2026 | SMS marketing platforms | 10 | 1.6% | 5 |
| Apr 2026 | SMS marketing platforms | 10 | 1.6% | 5 |
| May 2026 | SMS marketing platforms | 10 | 1.4% | 5 |
| Jun 2026 | SMS marketing platforms | 10 | 1.6% | 5 |
| Jul 2026 | SMS marketing platforms | 0 | 0% | 5 |
| Aug 2026 | SMS marketing platforms | 10 | 1.7% | 5 |
| Sep 2026 | SMS marketing platforms | — | — | — |

## How is Attentive measured?

Brandwave collects information about searches that people make online using Attentive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “attentive mobile”
- “attentive sms”

## Which SMS marketing platforms compete with Attentive?

- [ClickSend](/demand/nz/brands/clicksend): Head-to-head: /demand/nz/compare/attentive-vs-clicksend
- [Burst SMS](/demand/nz/brands/burst-sms): Head-to-head: /demand/nz/compare/attentive-vs-burst-sms
- [Modica](/demand/nz/brands/modica): Head-to-head: /demand/nz/compare/attentive-vs-modica
- [Textmagic](/demand/nz/brands/textmagic): Head-to-head: /demand/nz/compare/attentive-vs-textmagic

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Attentive: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/attentive

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/attentive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.