---
title: "ATPI: search popularity and Share of Search in New Zealand"
description: "ATPI is a corporate travel management company available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/atpi"
publisher: "Brandwave"
---

# ATPI: search popularity and Share of Search in New Zealand

ATPI is a corporate travel management company available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ATPI
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among corporate travel management companies**: 2.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Corporate travel management companies | 4 | 2.6% | 80 |

- [Corporate travel management companies](/demand/nz/categories/nz-corporate-travel-agencies)

## How has branded search demand for ATPI changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ATPI in New Zealand fell from 100 to 80.
- Across the 11 months ending August 2026, ATPI’s estimated Share of Search among corporate travel management companies in New Zealand decreased from 3.6% to 2.6%.
- Across the 11 months ending August 2026, ATPI’s estimated Share of Search among corporate travel management companies in New Zealand peaked at 5.3% in April 2026 and was lowest at 2.1% in June 2026.

## How did search popularity change for New Zealand corporate travel management companies in August 2026?

- In August 2026, Corporate Traveller overtook Orbit World Travel to take the highest estimated Share of Search among corporate travel management companies in New Zealand, at 37%.
- In August 2026, FCM Travel overtook Orbit World Travel to rank 2nd among corporate travel management companies in New Zealand, at 34.4%.
- In August 2026, Orbit World Travel lost estimated Share of Search among corporate travel management companies in New Zealand, from 39% to 24.4%.
- In August 2026, ATPI lost estimated Share of Search among corporate travel management companies in New Zealand, from 3.8% to 2.6%.
- In August 2026, American Express Global Business Travel lost estimated Share of Search among corporate travel management companies in New Zealand, from 2.2% to 1.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Corporate travel management companies | 100 | 3.6% | 4 |
| Nov 2025 | Corporate travel management companies | 60 | 2.3% | 4 |
| Dec 2025 | Corporate travel management companies | 70 | 4.1% | 4 |
| Jan 2026 | Corporate travel management companies | 100 | 5% | 4 |
| Feb 2026 | Corporate travel management companies | 120 | 4.3% | 4 |
| Mar 2026 | Corporate travel management companies | 110 | 3.5% | 4 |
| Apr 2026 | Corporate travel management companies | 140 | 5.3% | 4 |
| May 2026 | Corporate travel management companies | 70 | 2.5% | 5 |
| Jun 2026 | Corporate travel management companies | 60 | 2.1% | 5 |
| Jul 2026 | Corporate travel management companies | 120 | 3.8% | 4 |
| Aug 2026 | Corporate travel management companies | 80 | 2.6% | 4 |
| Sep 2026 | Corporate travel management companies | — | — | — |

## How is ATPI measured?

Brandwave collects information about searches that people make online using ATPI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “atpi”
- “atpi app”
- “atpi booking”
- “atpi business travel”
- “atpi business world travel”
- “atpi com”
- “atpi corporate travel”
- “atpi group”
- “atpi near me”
- “atpi new zealand”
- “atpi nz”
- “atpi on the go”
- “atpi travel agency”
- “www atpi com”

## Which corporate travel management companies compete with ATPI?

- [Corporate Traveller](/demand/nz/brands/corporate-traveller): Head-to-head: /demand/nz/compare/atpi-vs-corporate-traveller
- [FCM Travel](/demand/nz/brands/fcm-travel): Head-to-head: /demand/nz/compare/atpi-vs-fcm-travel
- [Orbit World Travel](/demand/nz/brands/orbit-world-travel): Head-to-head: /demand/nz/compare/atpi-vs-orbit-world-travel
- [American Express Global Business Travel](/demand/nz/brands/american-express-global-business-travel): Head-to-head: /demand/nz/compare/american-express-global-business-travel-vs-atpi

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ATPI: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/atpi

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/atpi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.