---
title: "Atomic: search popularity and Share of Search in New Zealand"
description: "Atomic makes skis or snowboards sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/atomic"
publisher: "Brandwave"
---

# Atomic: search popularity and Share of Search in New Zealand

Atomic makes skis or snowboards sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Atomic
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among ski and snowboard brands**: 11.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ski and snowboard brands | 5 | 11.6% | 980 |

- [Ski and snowboard brands](/demand/nz/categories/nz-ski-and-snowboard-brands)

## How has branded search demand for Atomic changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Atomic in New Zealand rose from 290 to 980.
- Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski and snowboard brands in New Zealand decreased from 13% to 11.6%.
- Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski and snowboard brands in New Zealand peaked at 13% in October 2025 and was lowest at 9.8% in July 2026.
- Across the 11 months ending August 2026, Atomic fell from 4th to 5th among ski and snowboard brands in New Zealand.

## How did search popularity change for New Zealand ski and snowboard brands in August 2026?

- In August 2026, Atomic gained estimated Share of Search among ski and snowboard brands in New Zealand, from 9.8% to 11.6%.
- In August 2026, Rossignol gained estimated Share of Search among ski and snowboard brands in New Zealand, from 10.1% to 11.8%.
- In August 2026, Salomon Ski gained estimated Share of Search among ski and snowboard brands in New Zealand, from 15.2% to 16.5%.
- In August 2026, Burton lost estimated Share of Search among ski and snowboard brands in New Zealand, from 53.1% to 48.1%.
- Estimated monthly branded searches for K2 in New Zealand rose 180.6% over 11 measured months, from 360 to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ski and snowboard brands | 290 | 13% | 4 |
| Nov 2025 | Ski and snowboard brands | 170 | 11.7% | 4 |
| Dec 2025 | Ski and snowboard brands | 190 | 12.1% | 4 |
| Jan 2026 | Ski and snowboard brands | 200 | 10.6% | 5 |
| Feb 2026 | Ski and snowboard brands | 350 | 12.3% | 3 |
| Mar 2026 | Ski and snowboard brands | 250 | 11.8% | 4 |
| Apr 2026 | Ski and snowboard brands | 290 | 12.8% | 4 |
| May 2026 | Ski and snowboard brands | 350 | 11.5% | 5 |
| Jun 2026 | Ski and snowboard brands | 380 | 9.8% | 5 |
| Jul 2026 | Ski and snowboard brands | 840 | 9.8% | 5 |
| Aug 2026 | Ski and snowboard brands | 980 | 11.6% | 5 |
| Sep 2026 | Ski and snowboard brands | — | — | — |

## How is Atomic measured?

Brandwave collects information about searches that people make online using Atomic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “atomic ski”
- “atomic ski boots”
- “atomic snowboard”
- “bent chetler atomic skis”
- “redster atomic ski”

## Which ski and snowboard brands compete with Atomic?

- [Burton](/demand/nz/brands/burton): Head-to-head: /demand/nz/compare/atomic-vs-burton
- [Salomon Ski](/demand/nz/brands/salomon-ski): Head-to-head: /demand/nz/compare/atomic-vs-salomon-ski
- [K2](/demand/nz/brands/k2): Head-to-head: /demand/nz/compare/atomic-vs-k2
- [Rossignol](/demand/nz/brands/rossignol): Head-to-head: /demand/nz/compare/atomic-vs-rossignol

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Atomic: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/atomic

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/atomic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.