--- title: "Atlas HXM: search popularity in New Zealand" description: "A global employment platform offering employer of record and international payroll services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/atlas-hxm" publisher: "Brandwave" --- # Atlas HXM: search popularity in New Zealand A global employment platform offering employer of record and international payroll services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Atlas HXM - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among employer of record platforms**: 0.06% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Employer of record platforms | 8 | 0.06% | 10 | - [Employer of record platforms](/demand/nz/categories/nz-employer-of-record-platforms) ## Top employer of record platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Atlas HXM did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remote | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Employment Hero | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Multiplier | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | RemoFirst | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Oyster HR | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | G-P | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pebl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Atlas HXM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Papaya Global | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employer of record platforms - Asked ChatGPT "Which employer of record platform should I use in New Zealand?": 1. Employment Hero, 2. Deel, 3. Remote, 4. RemoFirst - Asked ChatGPT "What are the best employer of record platforms in New Zealand?": 1. Employment Hero, 2. Deel, 3. Remote, 4. RemoFirst, 5. Multiplier, 6. Oyster HR - Asked ChatGPT "What's the best employer of record platform in New Zealand for hiring staff overseas?": 1. Deel, 2. Remote, 3. Multiplier, 4. RemoFirst - Searched Google, AI Overview "employer of record platform": 1. Employment Hero, 2. Deel, 3. Multiplier, 4. Remote - Searched Google, AI Overview "global hiring platform": 1. Remote, 2. Deel Not named in any answer: G-P, Pebl, Atlas HXM and Papaya Global. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Atlas HXM changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Atlas HXM in New Zealand held steady at 10. - Across the 12 months ending September 2026, Atlas HXM rose from 10th to 8th among employer of record platforms in New Zealand. ## How did search popularity change for New Zealand employer of record platforms in September 2026? - In September 2026, Atlas HXM rose from 9th to 8th among employer of record platforms in New Zealand. - In September 2026, Papaya Global rose from 10th to 9th among employer of record platforms in New Zealand. - In September 2026, Remote rose from 8th to 7th among employer of record platforms in New Zealand. - In September 2026, RemoFirst fell from 7th to 10th among employer of record platforms in New Zealand. - Estimated monthly branded searches for Pebl in New Zealand rose 150% over 12 measured months, from 20 to 50 in September 2026. - Estimated monthly branded searches for Multiplier in New Zealand rose 46.7% over 12 measured months, from 150 to 220 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Employer of record platforms | 10 | 0.05% | 10 | | Nov 2025 | Employer of record platforms | 0 | 0% | 10 | | Dec 2025 | Employer of record platforms | 10 | 0.07% | 7 | | Jan 2026 | Employer of record platforms | 10 | 0.06% | 9 | | Feb 2026 | Employer of record platforms | 10 | 0.06% | 8 | | Mar 2026 | Employer of record platforms | 10 | 0.06% | 8 | | Apr 2026 | Employer of record platforms | 10 | 0.07% | 9 | | May 2026 | Employer of record platforms | 10 | 0.06% | 8 | | Jun 2026 | Employer of record platforms | 10 | 0.06% | 7 | | Jul 2026 | Employer of record platforms | 10 | 0.06% | 8 | | Aug 2026 | Employer of record platforms | 10 | 0.06% | 9 | | Sep 2026 | Employer of record platforms | 10 | 0.06% | 8 | ## How are Atlas HXM’s branded searches counted? Brandwave collects information about searches that people make online using Atlas HXM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “atlas hxm” ## Which employer of record platforms compete with Atlas HXM? - [Employment Hero](/demand/nz/brands/employment-hero) - [G-P](/demand/nz/brands/g-p) - [Deel](/demand/nz/brands/deel) - [Multiplier](/demand/nz/brands/multiplier) - [Pebl](/demand/nz/brands/pebl): Head-to-head: /demand/nz/compare/atlas-hxm-vs-pebl - [Oyster HR](/demand/nz/brands/oyster-hr): Head-to-head: /demand/nz/compare/atlas-hxm-vs-oyster-hr - [Remote](/demand/nz/brands/remote): Head-to-head: /demand/nz/compare/atlas-hxm-vs-remote - [Papaya Global](/demand/nz/brands/papaya-global): Head-to-head: /demand/nz/compare/atlas-hxm-vs-papaya-global - [RemoFirst](/demand/nz/brands/remofirst): Head-to-head: /demand/nz/compare/atlas-hxm-vs-remofirst ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Atlas HXM: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/atlas-hxm This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/atlas-hxm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.