---
title: "ASUS: search popularity and Share of Search in New Zealand"
description: "ASUS offers wireless networking equipment for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/asus"
publisher: "Brandwave"
---

# ASUS: search popularity and Share of Search in New Zealand

ASUS offers wireless networking equipment for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ASUS
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among computer monitor brands**: 22.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Computer monitor brands | 3 | 22.4% | 11.8K |
| Laptop brands | 4 | 8% | 11.8K |
| Wi-Fi router brands | 1 | 40.1% | 11.8K |

- [Computer monitor brands](/demand/nz/categories/nz-monitor-brands)
- [Laptop brands](/demand/nz/categories/nz-laptop-brands)
- [Wi-Fi router brands](/demand/nz/categories/nz-wifi-router-brands)

## How has branded search demand for ASUS changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ASUS in New Zealand rose from 10.7K to 11.8K.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among computer monitor brands in New Zealand decreased from 24.3% to 22.4%.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among computer monitor brands in New Zealand peaked at 25.5% in February 2026 and was lowest at 20.3% in June 2026.
- Across the 11 months ending August 2026, ASUS fell from 2nd to 3rd among computer monitor brands in New Zealand.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among laptop brands in New Zealand peaked at 8.2% in December 2025 and was lowest at 6.7% in March 2026.
- Across the 11 months ending August 2026, ASUS rose from 5th to 4th among laptop brands in New Zealand.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among Wi-Fi router brands in New Zealand peaked at 42.8% in November 2025 and was lowest at 36.6% in April 2026.

## How did search popularity change for New Zealand computer monitor brands in August 2026?

- In August 2026, Samsung gained estimated Share of Search among computer monitor brands in New Zealand, from 39% to 40.3%.
- In August 2026, ASUS gained estimated Share of Search among computer monitor brands in New Zealand, from 21.4% to 22.4%.
- In August 2026, LG lost estimated Share of Search among computer monitor brands in New Zealand, from 25.2% to 24.2%.
- In August 2026, AOC lost estimated Share of Search among computer monitor brands in New Zealand, from 4.8% to 4.1%.
- Estimated monthly branded searches for BenQ in New Zealand rose 16.2% over 11 measured months, from 370 to 430 in August 2026.
- Estimated monthly branded searches for Dell in New Zealand rose 10.6% over 11 measured months, from 3.9K to 4.3K in August 2026.

## How did search popularity change for New Zealand laptop brands in August 2026?

- In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%.
- In August 2026, Acer rose from 8th to 7th among laptop brands in New Zealand.
- In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand.
- Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026.
- Estimated monthly branded searches for ASUS in New Zealand rose 10.3% over 11 measured months, from 10.7K to 11.8K in August 2026.

## How did search popularity change for New Zealand Wi-Fi router brands in August 2026?

- In August 2026, ASUS overtook TP-Link to take the highest estimated Share of Search among Wi-Fi router brands in New Zealand, at 40.1%.
- In August 2026, eero lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 13.2% to 11.3%.
- In August 2026, TP-Link lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 38.6% to 38%.
- Estimated monthly branded searches for Linksys in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
- Estimated monthly branded searches for NETGEAR in New Zealand fell 23.8% over 11 measured months, from 3.4K to 2.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Computer monitor brands | 10.7K | 24.3% | 2 |
| Nov 2025 | Computer monitor brands | 12K | 24.8% | 2 |
| Dec 2025 | Computer monitor brands | 10.5K | 23.5% | 2 |
| Jan 2026 | Computer monitor brands | 11.4K | 24.3% | 2 |
| Feb 2026 | Computer monitor brands | 11.2K | 25.5% | 2 |
| Mar 2026 | Computer monitor brands | 12.5K | 24.3% | 3 |
| Apr 2026 | Computer monitor brands | 10.2K | 21.3% | 3 |
| May 2026 | Computer monitor brands | 11.1K | 21.5% | 3 |
| Jun 2026 | Computer monitor brands | 11.1K | 20.3% | 3 |
| Jul 2026 | Computer monitor brands | 11.5K | 21.4% | 3 |
| Aug 2026 | Computer monitor brands | 11.8K | 22.4% | 3 |
| Sep 2026 | Computer monitor brands | — | — | — |
| Oct 2025 | Laptop brands | 10.7K | 8.2% | 5 |
| Nov 2025 | Laptop brands | 12K | 8.2% | 4 |
| Dec 2025 | Laptop brands | 10.5K | 8.2% | 4 |
| Jan 2026 | Laptop brands | 11.4K | 7.7% | 4 |
| Feb 2026 | Laptop brands | 11.2K | 7.9% | 4 |
| Mar 2026 | Laptop brands | 12.5K | 6.7% | 4 |
| Apr 2026 | Laptop brands | 10.2K | 8.2% | 4 |
| May 2026 | Laptop brands | 11.1K | 8% | 4 |
| Jun 2026 | Laptop brands | 11.1K | 7.5% | 5 |
| Jul 2026 | Laptop brands | 11.5K | 8.1% | 4 |
| Aug 2026 | Laptop brands | 11.8K | 8% | 4 |
| Sep 2026 | Laptop brands | — | — | — |
| Oct 2025 | Wi-Fi router brands | 10.7K | 40.3% | 1 |
| Nov 2025 | Wi-Fi router brands | 12K | 42.8% | 1 |
| Dec 2025 | Wi-Fi router brands | 10.5K | 39.4% | 1 |
| Jan 2026 | Wi-Fi router brands | 11.4K | 39.8% | 1 |
| Feb 2026 | Wi-Fi router brands | 11.2K | 39.9% | 1 |
| Mar 2026 | Wi-Fi router brands | 12.5K | 42.1% | 1 |
| Apr 2026 | Wi-Fi router brands | 10.2K | 36.6% | 2 |
| May 2026 | Wi-Fi router brands | 11.1K | 38.5% | 2 |
| Jun 2026 | Wi-Fi router brands | 11.1K | 36.8% | 2 |
| Jul 2026 | Wi-Fi router brands | 11.5K | 37.5% | 2 |
| Aug 2026 | Wi-Fi router brands | 11.8K | 40.1% | 1 |
| Sep 2026 | Wi-Fi router brands | — | — | — |

## How is ASUS measured?

Brandwave collects information about searches that people make online using ASUS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “asus”
- “asus 27 inch monitor”
- “asus 4k monitor”
- “asus ai mesh”
- “asus art monitor”
- “asus chrome”
- “asus com”
- “asus gaming monitor”
- “asus gaming router”
- “asus laptop”
- “asus mesh”
- “asus mesh wifi”
- “asus modem router”
- “asus monitor”
- “asus monitor oled”
- “asus near me”
- “asus notebook”
- “asus nz”
- “asus online”
- “asus portable monitor”
- “asus proart”
- “asus rog”
- “asus rog gaming monitor”
- “asus rog monitor”
- “asus rog swift monitor”
- “asus rog zephyrus 14”
- “asus router”
- “asus router ac68u”
- “asus tuf”
- “asus tuf gaming monitor”
- “asus tuf monitor”
- “asus vivo”
- “asus vivobook 14”
- “asus vivobook 15”
- “asus wifi”
- “asus wifi 7 router”
- “asus wifi range extender”
- “asus wifi router”
- “asus zen wifi”
- “asus zenbook”
- “asus zenbook 14”
- “asus zenbook 14 oled”
- “asus zenscreen portable monitor”

## Which computer monitor brands compete with ASUS?

- [Samsung](/demand/nz/brands/samsung): Head-to-head: /demand/nz/compare/asus-vs-samsung
- [LG](/demand/nz/brands/lg): Head-to-head: /demand/nz/compare/asus-vs-lg
- [Dell](/demand/nz/brands/dell): Head-to-head: /demand/nz/compare/asus-vs-dell
- [AOC](/demand/nz/brands/aoc): Head-to-head: /demand/nz/compare/aoc-vs-asus
- [BenQ](/demand/nz/brands/benq): Head-to-head: /demand/nz/compare/asus-vs-benq

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ASUS: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/asus

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/asus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.