--- title: "Assos: search popularity in New Zealand" description: "Assos makes cycling kit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/assos" publisher: "Brandwave" --- # Assos: search popularity in New Zealand Assos makes cycling kit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Assos - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among bib shorts brands**: 6.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bib shorts brands | 6 | 6.6% | 190 | | Cycling jersey brands | 5 | 7.2% | 190 | | Long sleeve jersey brands | 5 | 8.3% | 190 | - [Bib shorts brands](/demand/nz/categories/nz-bib-shorts-brands) - [Cycling jersey brands](/demand/nz/categories/nz-cycling-jersey-brands) - [Long sleeve jersey brands](/demand/nz/categories/nz-long-sleeve-jersey-brands) ## Top bib shorts brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Assos was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Assos is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Assos | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Castelli | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MAAP | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Rapha | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Tineli | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Specialized | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Endura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bib shorts brands - Asked ChatGPT "Which bib shorts brand should I buy in New Zealand?": 1. Assos, 2. MAAP, 3. Castelli, 4. Rapha - Asked ChatGPT "What are the best bib shorts brands in New Zealand?": 1. Assos, 2. MAAP, 3. Castelli, 4. Rapha, 5. Tineli - Asked ChatGPT "What's the best bib shorts brand in New Zealand for long rides?": 1. Assos, 2. Castelli, 3. Rapha - Searched Google, AI Overview "bib shorts nz": 1. Castelli, 2. Tineli, 3. Rapha, 4. MAAP, 5. Specialized - Searched Google, AI Overview "cycling bib shorts": 1. Rapha Not named in any answer: Endura. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Assos changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Assos in New Zealand rose from 160 to 190. - Across the 12 months ending September 2026, Assos’ share of searches among bib shorts brands in New Zealand increased from 5.9% to 6.6%. - Across the 12 months ending September 2026, Assos’ share of searches among bib shorts brands in New Zealand peaked at 8.3% in December 2025 and was lowest at 5.9% in October 2025. - Across the 12 months ending September 2026, Assos’ share of searches among cycling jersey brands in New Zealand increased from 6.4% to 7.2%. - Across the 12 months ending September 2026, Assos’ share of searches among cycling jersey brands in New Zealand peaked at 9.4% in August 2026 and was lowest at 6.4% in October 2025. - Across the 12 months ending September 2026, Assos’ share of searches among long sleeve jersey brands in New Zealand increased from 7% to 8.3%. - Across the 12 months ending September 2026, Assos’ share of searches among long sleeve jersey brands in New Zealand peaked at 10.3% in February 2026 and was lowest at 7% in October 2025. ## How did search popularity change for New Zealand bib shorts brands in September 2026? - In September 2026, MAAP gained share of searches among bib shorts brands in New Zealand, from 33.1% to 39.7%. - In September 2026, Rapha gained share of searches among bib shorts brands in New Zealand, from 27% to 27.9%. - In September 2026, Endura lost share of searches among bib shorts brands in New Zealand, from 13.2% to 7.3%. - In September 2026, Assos lost share of searches among bib shorts brands in New Zealand, from 8.1% to 6.6%. - Castelli’s share of searches among bib shorts brands in New Zealand has lost ground for 3 months in a row, from 9.5% to 7% in September 2026. - In September 2026, Tineli rose from 4th to 3rd among bib shorts brands in New Zealand. ## How did search popularity change for New Zealand cycling jersey brands in September 2026? - In September 2026, MAAP gained share of searches among cycling jersey brands in New Zealand, from 38.3% to 43%. - In September 2026, Assos lost share of searches among cycling jersey brands in New Zealand, from 9.4% to 7.2%. - In September 2026, Rapha lost share of searches among cycling jersey brands in New Zealand, from 31.3% to 30.2%. - In September 2026, Castelli lost share of searches among cycling jersey brands in New Zealand, from 8.6% to 7.5%. - Estimated monthly branded searches for Tineli in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## How did search popularity change for New Zealand long sleeve jersey brands in September 2026? - In September 2026, Rapha gained share of searches among long sleeve jersey brands in New Zealand, from 33.9% to 34.9%. - In September 2026, Troy Lee Designs gained share of searches among long sleeve jersey brands in New Zealand, from 30.5% to 31.4%. - In September 2026, Assos lost share of searches among long sleeve jersey brands in New Zealand, from 10.2% to 8.3%. - In September 2026, Castelli lost share of searches among long sleeve jersey brands in New Zealand, from 9.3% to 8.7%. - Estimated monthly branded searches for Tineli in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bib shorts brands | 160 | 5.9% | 6 | | Nov 2025 | Bib shorts brands | 260 | 7% | 4 | | Dec 2025 | Bib shorts brands | 240 | 8.3% | 4 | | Jan 2026 | Bib shorts brands | 190 | 6.3% | 5 | | Feb 2026 | Bib shorts brands | 240 | 8.3% | 4 | | Mar 2026 | Bib shorts brands | 240 | 7.5% | 5 | | Apr 2026 | Bib shorts brands | 240 | 7.7% | 6 | | May 2026 | Bib shorts brands | 260 | 7.6% | 5 | | Jun 2026 | Bib shorts brands | 190 | 6% | 6 | | Jul 2026 | Bib shorts brands | 190 | 6.5% | 6 | | Aug 2026 | Bib shorts brands | 240 | 8.1% | 5 | | Sep 2026 | Bib shorts brands | 190 | 6.6% | 6 | | Oct 2025 | Cycling jersey brands | 160 | 6.4% | 5 | | Nov 2025 | Cycling jersey brands | 260 | 7.4% | 4 | | Dec 2025 | Cycling jersey brands | 240 | 8.8% | 4 | | Jan 2026 | Cycling jersey brands | 190 | 6.8% | 4 | | Feb 2026 | Cycling jersey brands | 240 | 9% | 4 | | Mar 2026 | Cycling jersey brands | 240 | 8.2% | 4 | | Apr 2026 | Cycling jersey brands | 240 | 8.4% | 5 | | May 2026 | Cycling jersey brands | 260 | 8% | 5 | | Jun 2026 | Cycling jersey brands | 190 | 6.5% | 5 | | Jul 2026 | Cycling jersey brands | 190 | 7.1% | 5 | | Aug 2026 | Cycling jersey brands | 240 | 9.4% | 4 | | Sep 2026 | Cycling jersey brands | 190 | 7.2% | 5 | | Oct 2025 | Long sleeve jersey brands | 160 | 7% | 5 | | Nov 2025 | Long sleeve jersey brands | 260 | 9.9% | 4 | | Dec 2025 | Long sleeve jersey brands | 240 | 10.3% | 4 | | Jan 2026 | Long sleeve jersey brands | 190 | 8% | 4 | | Feb 2026 | Long sleeve jersey brands | 240 | 10.3% | 4 | | Mar 2026 | Long sleeve jersey brands | 240 | 9.6% | 4 | | Apr 2026 | Long sleeve jersey brands | 240 | 9.8% | 5 | | May 2026 | Long sleeve jersey brands | 260 | 9.7% | 5 | | Jun 2026 | Long sleeve jersey brands | 190 | 8.1% | 5 | | Jul 2026 | Long sleeve jersey brands | 190 | 8.7% | 5 | | Aug 2026 | Long sleeve jersey brands | 240 | 10.2% | 4 | | Sep 2026 | Long sleeve jersey brands | 190 | 8.3% | 5 | ## How are Assos’ branded searches counted? Brandwave collects information about searches that people make online using Assos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “assos” - “assos cycling” ## Which bib shorts brands compete with Assos? - [MAAP](/demand/nz/brands/maap) - [Rapha](/demand/nz/brands/rapha): Head-to-head: /demand/nz/compare/assos-vs-rapha - [Tineli](/demand/nz/brands/tineli): Head-to-head: /demand/nz/compare/assos-vs-tineli - [Endura](/demand/nz/brands/endura): Head-to-head: /demand/nz/compare/assos-vs-endura - [Castelli](/demand/nz/brands/castelli): Head-to-head: /demand/nz/compare/assos-vs-castelli - [Specialized](/demand/nz/brands/specialized): Head-to-head: /demand/nz/compare/assos-vs-specialized ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Assos: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/assos This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/assos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.