--- title: "AssetSonar: search popularity in New Zealand" description: "AssetSonar provides tools and services to track and manage business IT assets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/assetsonar" publisher: "Brandwave" --- # AssetSonar: search popularity in New Zealand AssetSonar provides tools and services to track and manage business IT assets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: AssetSonar - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among IT asset management platforms**: 2.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | IT asset management platforms | 6 | 2.4% | 10 | - [IT asset management platforms](/demand/nz/categories/nz-it-asset-management-platforms) ## Top IT asset management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AssetSonar did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Freshservice | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | ManageEngine AssetExplorer | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Snipe-IT | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Lansweeper | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Asset Panda | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Reftab | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AssetSonar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IT asset management platforms - Asked ChatGPT "Which IT asset management platform should I use in New Zealand?": 1. Freshservice, 2. ManageEngine AssetExplorer, 3. Lansweeper, 4. Snipe-IT - Asked ChatGPT "What are the best IT asset management platforms in New Zealand?": 1. Lansweeper, 2. ManageEngine AssetExplorer, 3. Freshservice, 4. Snipe-IT - Asked ChatGPT "What's the best IT asset management platform in New Zealand for a small IT team?": 1. Freshservice, 2. Snipe-IT, 3. ManageEngine AssetExplorer, 4. Lansweeper - Searched Google, AI Overview "best asset management software": 1. Asset Panda, 2. Snipe-IT - Searched Google, AI Overview "track it assets": named none of the brands we track Not named in any answer: Reftab and AssetSonar. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for AssetSonar changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for AssetSonar in New Zealand held steady at 10. - Across the 12 months ending September 2026, AssetSonar’s share of searches among IT asset management platforms in New Zealand held steady, from 2.2% to 2.4%. ## How did search popularity change for New Zealand IT asset management platforms in September 2026? - In September 2026, Snipe-IT overtook Lansweeper to rank 2nd among IT asset management platforms in New Zealand, with 26.2% of the searches. - In September 2026, Reftab overtook ManageEngine AssetExplorer and AssetSonar to rank 5th among IT asset management platforms in New Zealand, with 9.5% of the searches. - In September 2026, Freshservice lost share of searches among IT asset management platforms in New Zealand, from 39.5% to 33.3%. - In September 2026, Lansweeper lost share of searches among IT asset management platforms in New Zealand, from 20.9% to 16.7%. - In September 2026, ManageEngine AssetExplorer lost share of searches among IT asset management platforms in New Zealand, from 4.7% to 2.4%. - Estimated monthly branded searches for Asset Panda in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | IT asset management platforms | 10 | 2.2% | 6 | | Nov 2025 | IT asset management platforms | 10 | 2.2% | 7 | | Dec 2025 | IT asset management platforms | 10 | 2.8% | 6 | | Jan 2026 | IT asset management platforms | 10 | 2.6% | 6 | | Feb 2026 | IT asset management platforms | 10 | 2.3% | 6 | | Mar 2026 | IT asset management platforms | 10 | 2.3% | 7 | | Apr 2026 | IT asset management platforms | 10 | 2.4% | 5 | | May 2026 | IT asset management platforms | 10 | 2.3% | 6 | | Jun 2026 | IT asset management platforms | 10 | 2.3% | 6 | | Jul 2026 | IT asset management platforms | 10 | 2.7% | 5 | | Aug 2026 | IT asset management platforms | 10 | 2.3% | 6 | | Sep 2026 | IT asset management platforms | 10 | 2.4% | 6 | ## How are AssetSonar’s branded searches counted? Brandwave collects information about searches that people make online using AssetSonar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “assetsonar” ## Which IT asset management platforms compete with AssetSonar? - [Freshservice](/demand/nz/brands/freshservice) - [Snipe-IT](/demand/nz/brands/snipe-it): Head-to-head: /demand/nz/compare/assetsonar-vs-snipe-it - [Lansweeper](/demand/nz/brands/lansweeper): Head-to-head: /demand/nz/compare/assetsonar-vs-lansweeper - [Asset Panda](/demand/nz/brands/asset-panda): Head-to-head: /demand/nz/compare/asset-panda-vs-assetsonar - [Reftab](/demand/nz/brands/reftab): Head-to-head: /demand/nz/compare/assetsonar-vs-reftab - [ManageEngine AssetExplorer](/demand/nz/brands/manageengine-assetexplorer): Head-to-head: /demand/nz/compare/assetsonar-vs-manageengine-assetexplorer ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "AssetSonar: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/assetsonar This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/assetsonar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.