---
title: "Assembly Label: search popularity and Share of Search in New Zealand"
description: "Assembly Label is a womenswear label sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/assembly-label"
publisher: "Brandwave"
---

# Assembly Label: search popularity and Share of Search in New Zealand

Assembly Label is a womenswear label sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Assembly Label
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among womenswear labels**: 18%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Womenswear labels | 3 | 18% | 28.9K |

- [Womenswear labels](/demand/nz/categories/nz-womenswear-labels)

## How has branded search demand for Assembly Label changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Assembly Label in New Zealand rose from 23.6K to 28.9K.
- Across the 11 months ending August 2026, Assembly Label’s estimated Share of Search among womenswear labels in New Zealand increased from 15.4% to 18%.
- Across the 11 months ending August 2026, Assembly Label’s estimated Share of Search among womenswear labels in New Zealand peaked at 24% in March 2026 and was lowest at 14.5% in November 2025.

## How did search popularity change for New Zealand womenswear labels in August 2026?

- In August 2026, Forever New overtook YouKnow Clothing to take the highest estimated Share of Search among womenswear labels in New Zealand, at 27.1%.
- In August 2026, Caroline Eve overtook Shine On to rank 4th among womenswear labels in New Zealand, at 11.1%.
- In August 2026, Annah Stretton gained estimated Share of Search among womenswear labels in New Zealand, from 5.6% to 6.2%.
- In August 2026, Shine On gained estimated Share of Search among womenswear labels in New Zealand, from 7.8% to 8.4%.
- In August 2026, Hyde Boutique gained estimated Share of Search among womenswear labels in New Zealand, from 4.4% to 4.9%.
- In August 2026, YouKnow Clothing lost estimated Share of Search among womenswear labels in New Zealand, from 36.2% to 24.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Womenswear labels | 23.6K | 15.4% | 3 |
| Nov 2025 | Womenswear labels | 31.1K | 14.5% | 3 |
| Dec 2025 | Womenswear labels | 29.1K | 18.2% | 3 |
| Jan 2026 | Womenswear labels | 23.8K | 18.2% | 3 |
| Feb 2026 | Womenswear labels | 25.5K | 20.4% | 2 |
| Mar 2026 | Womenswear labels | 35.5K | 24% | 2 |
| Apr 2026 | Womenswear labels | 38.2K | 21.6% | 3 |
| May 2026 | Womenswear labels | 43.3K | 23.6% | 2 |
| Jun 2026 | Womenswear labels | 38.2K | 22.4% | 3 |
| Jul 2026 | Womenswear labels | 31.3K | 18.1% | 3 |
| Aug 2026 | Womenswear labels | 28.9K | 18% | 3 |
| Sep 2026 | Womenswear labels | — | — | — |

## How is Assembly Label measured?

Brandwave collects information about searches that people make online using Assembly Label’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “assembly label”
- “assembly label cashmere”
- “assembly label dresses”
- “assembly label knits”
- “assembly label mens”
- “assembly label near me”
- “assembly label new market”
- “assembly label new zealand”
- “assembly label nz”
- “assembly label online”
- “assembly label outlet”
- “assembly label shop”
- “assembly label trench”
- “assembly label vintage straight jean”
- “assembly label womens clothing”
- “assemblylabel”
- “assemblylabel com”
- “assemblylabel nz”

## Which womenswear labels compete with Assembly Label?

- [Forever New](/demand/nz/brands/forever-new): Head-to-head: /demand/nz/compare/assembly-label-vs-forever-new
- [YouKnow Clothing](/demand/nz/brands/youknow-clothing): Head-to-head: /demand/nz/compare/assembly-label-vs-youknow-clothing
- [Caroline Eve](/demand/nz/brands/caroline-eve): Head-to-head: /demand/nz/compare/assembly-label-vs-caroline-eve
- [Shine On](/demand/nz/brands/shine-on): Head-to-head: /demand/nz/compare/assembly-label-vs-shine-on
- [Annah Stretton](/demand/nz/brands/annah-stretton): Head-to-head: /demand/nz/compare/annah-stretton-vs-assembly-label
- [Hyde Boutique](/demand/nz/brands/hyde-boutique)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Assembly Label: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/assembly-label

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/assembly-label. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.