--- title: "Aspiring Safety: search popularity in New Zealand" description: "Aspiring Safety is a safety harness brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/aspiring-safety" publisher: "Brandwave" --- # Aspiring Safety: search popularity in New Zealand Aspiring Safety is a safety harness brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Aspiring Safety - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among safety harness brands**: 62.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Safety harness brands | 1 | 62.6% | 720 | - [Safety harness brands](/demand/nz/categories/nz-safety-harness-brands) ## Top safety harness brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aspiring Safety was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aspiring Safety is the most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aspiring Safety | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Petzl | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | SpanSet | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | KStrong | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about safety harness brands - Asked ChatGPT "Which safety harness brand should I buy in New Zealand?": 1. Aspiring Safety, 2. SpanSet, 3. Petzl - Asked ChatGPT "What are the best safety harness brands in New Zealand?": 1. Aspiring Safety, 2. Petzl - Asked ChatGPT "What's the best safety harness brand in New Zealand for work at height?": 1. Petzl, 2. SpanSet - Searched Google, AI Overview "best safety harness": 1. Petzl - Searched Google, AI Overview "fall arrest harness": named none of the brands we track Not named in any answer: KStrong. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Aspiring Safety changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Aspiring Safety in New Zealand held steady at 720. - Across the 12 months ending September 2026, Aspiring Safety’s share of searches among safety harness brands in New Zealand decreased from 67.9% to 62.6%. - Across the 12 months ending September 2026, Aspiring Safety’s share of searches among safety harness brands in New Zealand peaked at 72% in December 2025 and was lowest at 62.1% in May 2026. ## How did search popularity change for New Zealand safety harness brands in September 2026? - In September 2026, KStrong gained share of searches among safety harness brands in New Zealand, from 6.2% to 8.7%. - In September 2026, Aspiring Safety lost share of searches among safety harness brands in New Zealand, from 63.7% to 62.6%. - In September 2026, SpanSet lost share of searches among safety harness brands in New Zealand, from 1.8% to 0.87%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Safety harness brands | 720 | 67.9% | 1 | | Nov 2025 | Safety harness brands | 880 | 68.2% | 1 | | Dec 2025 | Safety harness brands | 720 | 72% | 1 | | Jan 2026 | Safety harness brands | 880 | 69.8% | 1 | | Feb 2026 | Safety harness brands | 720 | 66.1% | 1 | | Mar 2026 | Safety harness brands | 880 | 63.8% | 1 | | Apr 2026 | Safety harness brands | 720 | 66.1% | 1 | | May 2026 | Safety harness brands | 720 | 62.1% | 1 | | Jun 2026 | Safety harness brands | 720 | 62.6% | 1 | | Jul 2026 | Safety harness brands | 720 | 63.7% | 1 | | Aug 2026 | Safety harness brands | 720 | 63.7% | 1 | | Sep 2026 | Safety harness brands | 720 | 62.6% | 1 | ## How are Aspiring Safety’s branded searches counted? Brandwave collects information about searches that people make online using Aspiring Safety’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aspiring safety” ## Which safety harness brands compete with Aspiring Safety? - [Petzl](/demand/nz/brands/petzl): Head-to-head: /demand/nz/compare/aspiring-safety-vs-petzl - [KStrong](/demand/nz/brands/kstrong): Head-to-head: /demand/nz/compare/aspiring-safety-vs-kstrong - [SpanSet](/demand/nz/brands/spanset): Head-to-head: /demand/nz/compare/aspiring-safety-vs-spanset ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Aspiring Safety: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/aspiring-safety This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/aspiring-safety. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.