---
title: "ASOS: search popularity and Share of Search in New Zealand"
description: "ASOS is an online fashion retailer that ships to New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/asos"
publisher: "Brandwave"
---

# ASOS: search popularity and Share of Search in New Zealand

ASOS is an online fashion retailer that ships to New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ASOS
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among online fashion retailers**: 6.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online fashion retailers | 3 | 6.8% | 30.1K |

- [Online fashion retailers](/demand/nz/categories/nz-online-fashion-retailers)

## How has branded search demand for ASOS changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ASOS in New Zealand held steady, from 29.7K to 30.1K.
- Across the 11 months ending August 2026, ASOS’s estimated Share of Search among online fashion retailers in New Zealand increased from 5.9% to 6.8%.
- Across the 11 months ending August 2026, ASOS’s estimated Share of Search among online fashion retailers in New Zealand peaked at 7.8% in July 2026 and was lowest at 5.7% in December 2025.
- Across the 11 months ending August 2026, ASOS rose from 4th to 3rd among online fashion retailers in New Zealand.

## How did search popularity change for New Zealand online fashion retailers in August 2026?

- In August 2026, Princess Polly gained estimated Share of Search among online fashion retailers in New Zealand, from 8.5% to 9%.
- In August 2026, ASOS lost estimated Share of Search among online fashion retailers in New Zealand, from 7.8% to 6.8%.
- Hello Molly’s estimated Share of Search among online fashion retailers in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.9% in August 2026.
- Estimated monthly branded searches for Boohoo in New Zealand fell 37% over 11 measured months, from 21K to 13.2K in August 2026.
- Estimated monthly branded searches for Showpo in New Zealand fell 17% over 11 measured months, from 19.8K to 16.5K in August 2026.
- Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online fashion retailers | 29.7K | 5.9% | 4 |
| Nov 2025 | Online fashion retailers | 30.1K | 6.1% | 4 |
| Dec 2025 | Online fashion retailers | 20.3K | 5.7% | 4 |
| Jan 2026 | Online fashion retailers | 25.7K | 7.3% | 3 |
| Feb 2026 | Online fashion retailers | 25.1K | 7.3% | 3 |
| Mar 2026 | Online fashion retailers | 24.8K | 6.1% | 4 |
| Apr 2026 | Online fashion retailers | 29.9K | 7.3% | 3 |
| May 2026 | Online fashion retailers | 25.4K | 6.3% | 4 |
| Jun 2026 | Online fashion retailers | 25.9K | 5.7% | 4 |
| Jul 2026 | Online fashion retailers | 30.6K | 7.8% | 3 |
| Aug 2026 | Online fashion retailers | 30.1K | 6.8% | 3 |
| Sep 2026 | Online fashion retailers | — | — | — |

## How is ASOS measured?

Brandwave collects information about searches that people make online using ASOS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “asos”
- “asos aus”
- “asos boots”
- “asos clothing”
- “asos coat”
- “asos com”
- “asos curve”
- “asos curve nz”
- “asos design”
- “asos dresses”
- “asos dresses for weddings”
- “asos gb”
- “asos glitter dress”
- “asos maxi dress”
- “asos maxi skirt”
- “asos near me”
- “asos new zealand”
- “asos nz”
- “asos online”
- “asos plus size”
- “asos shipping nz”
- “asos tall”
- “asos topshop”
- “asos womens clothing”

## Which online fashion retailers compete with ASOS?

- [Shein](/demand/nz/brands/shein): Head-to-head: /demand/nz/compare/asos-vs-shein
- [Princess Polly](/demand/nz/brands/princess-polly): Head-to-head: /demand/nz/compare/asos-vs-princess-polly
- [The Iconic](/demand/nz/brands/the-iconic): Head-to-head: /demand/nz/compare/asos-vs-the-iconic
- [Showpo](/demand/nz/brands/showpo): Head-to-head: /demand/nz/compare/asos-vs-showpo
- [Boohoo](/demand/nz/brands/boohoo): Head-to-head: /demand/nz/compare/asos-vs-boohoo
- [Stylerunner](/demand/nz/brands/stylerunner)
- [Hello Molly](/demand/nz/brands/hello-molly)
- [White Fox Boutique](/demand/nz/brands/white-fox-boutique)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ASOS: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/asos

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/asos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.