--- title: "ASKO: search popularity in New Zealand" description: "ASKO makes dishwashers and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/asko" publisher: "Brandwave" --- # ASKO: search popularity in New Zealand ASKO makes dishwashers and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ASKO - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among integrated dishwasher brands**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Integrated dishwasher brands | 5 | 2.1% | 530 | - [Integrated dishwasher brands](/demand/nz/categories/nz-integrated-dishwasher-brands) ## Top integrated dishwasher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, ASKO was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ASKO is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Miele | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Fisher & Paykel | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | ASKO | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Electrolux | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hisense | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Beko | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about integrated dishwasher brands - Asked ChatGPT "Which integrated dishwasher brand should I buy in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel - Asked ChatGPT "What are the best integrated dishwasher brands in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel, 4. ASKO - Asked ChatGPT "What's the best integrated dishwasher brand in New Zealand for a built in kitchen?": 1. Miele, 2. Bosch, 3. Fisher & Paykel, 4. ASKO - Searched Google, AI Overview "integrated dishwasher nz": 1. Bosch, 2. Miele, 3. Fisher & Paykel Not named in any answer: Electrolux, Hisense and Beko. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for ASKO changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ASKO in New Zealand fell from 910 to 530. - Across the 12 months ending September 2026, ASKO’s share of searches among integrated dishwasher brands in New Zealand decreased from 3.3% to 2.1%. - Across the 12 months ending September 2026, ASKO’s share of searches among integrated dishwasher brands in New Zealand peaked at 3.3% in October 2025 and was lowest at 1.7% in July 2026. - Across the 12 months ending September 2026, ASKO fell from 4th to 5th among integrated dishwasher brands in New Zealand. ## How did search popularity change for New Zealand integrated dishwasher brands in September 2026? - In September 2026, Electrolux gained share of searches among integrated dishwasher brands in New Zealand, from 8.6% to 10.4%. - In September 2026, Hisense gained share of searches among integrated dishwasher brands in New Zealand, from 3.4% to 4%. - In September 2026, Miele gained share of searches among integrated dishwasher brands in New Zealand, from 2.9% to 3.4%. - In September 2026, Fisher & Paykel lost share of searches among integrated dishwasher brands in New Zealand, from 81% to 78%. - Beko’s share of searches among integrated dishwasher brands in New Zealand has lost ground for 3 months in a row, from 2.2% to 1.7% in September 2026. - Estimated monthly branded searches for ASKO in New Zealand fell 41.8% over 12 measured months, from 910 to 530 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Integrated dishwasher brands | 910 | 3.3% | 4 | | Nov 2025 | Integrated dishwasher brands | 850 | 2.7% | 5 | | Dec 2025 | Integrated dishwasher brands | 710 | 2.6% | 5 | | Jan 2026 | Integrated dishwasher brands | 800 | 2.9% | 5 | | Feb 2026 | Integrated dishwasher brands | 650 | 2.5% | 5 | | Mar 2026 | Integrated dishwasher brands | 710 | 2.3% | 5 | | Apr 2026 | Integrated dishwasher brands | 710 | 2.6% | 5 | | May 2026 | Integrated dishwasher brands | 910 | 2.9% | 5 | | Jun 2026 | Integrated dishwasher brands | 530 | 1.7% | 6 | | Jul 2026 | Integrated dishwasher brands | 580 | 1.7% | 6 | | Aug 2026 | Integrated dishwasher brands | 580 | 1.9% | 5 | | Sep 2026 | Integrated dishwasher brands | 530 | 2.1% | 5 | ## How are ASKO’s branded searches counted? Brandwave collects information about searches that people make online using ASKO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “asko” - “asko dishwasher” ## Which integrated dishwasher brands compete with ASKO? - [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel) - [Electrolux](/demand/nz/brands/electrolux): Head-to-head: /demand/nz/compare/asko-vs-electrolux - [Hisense](/demand/nz/brands/hisense): Head-to-head: /demand/nz/compare/asko-vs-hisense - [Miele](/demand/nz/brands/miele): Head-to-head: /demand/nz/compare/asko-vs-miele - [Beko](/demand/nz/brands/beko): Head-to-head: /demand/nz/compare/asko-vs-beko - [Bosch](/demand/nz/brands/bosch): Head-to-head: /demand/nz/compare/asko-vs-bosch ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ASKO: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/asko This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/asko. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.