---
title: "AskNicely: search popularity and Share of Search in New Zealand"
description: "AskNicely is an NPS and customer feedback platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/asknicely"
publisher: "Brandwave"
---

# AskNicely: search popularity and Share of Search in New Zealand

AskNicely is an NPS and customer feedback platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: AskNicely
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among customer feedback platforms**: 67.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Customer feedback platforms | 1 | 67.3% | 330 |

- [Customer feedback platforms](/demand/nz/categories/nz-customer-feedback-platforms)

## How has branded search demand for AskNicely changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for AskNicely in New Zealand fell from 510 to 330.
- Across the 11 months ending August 2026, AskNicely’s estimated Share of Search among customer feedback platforms in New Zealand decreased from 68.9% to 67.3%.
- Across the 11 months ending August 2026, AskNicely’s estimated Share of Search among customer feedback platforms in New Zealand peaked at 73.9% in November 2025 and was lowest at 58.7% in December 2025.

## How did search popularity change for New Zealand customer feedback platforms in August 2026?

- In August 2026, Delighted overtook Canny to rank 3rd among customer feedback platforms in New Zealand, at 4.1%.
- In August 2026, AskNicely gained estimated Share of Search among customer feedback platforms in New Zealand, from 64.1% to 67.3%.
- In August 2026, Medallia lost estimated Share of Search among customer feedback platforms in New Zealand, from 31.3% to 26.5%.
- In August 2026, Canny lost estimated Share of Search among customer feedback platforms in New Zealand, from 3.1% to 2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Customer feedback platforms | 510 | 68.9% | 1 |
| Nov 2025 | Customer feedback platforms | 510 | 73.9% | 1 |
| Dec 2025 | Customer feedback platforms | 270 | 58.7% | 1 |
| Jan 2026 | Customer feedback platforms | 340 | 69.4% | 1 |
| Feb 2026 | Customer feedback platforms | 340 | 61.8% | 1 |
| Mar 2026 | Customer feedback platforms | 500 | 67.6% | 1 |
| Apr 2026 | Customer feedback platforms | 410 | 67.2% | 1 |
| May 2026 | Customer feedback platforms | 410 | 62.1% | 1 |
| Jun 2026 | Customer feedback platforms | 410 | 65.1% | 1 |
| Jul 2026 | Customer feedback platforms | 410 | 64.1% | 1 |
| Aug 2026 | Customer feedback platforms | 330 | 67.3% | 1 |
| Sep 2026 | Customer feedback platforms | — | — | — |

## How is AskNicely measured?

Brandwave collects information about searches that people make online using AskNicely’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “asknicely”
- “asknicely com”
- “asknicely near me”
- “asknicely nps”
- “asknicely nz”

## Which customer feedback platforms compete with AskNicely?

- [Medallia](/demand/nz/brands/medallia): Head-to-head: /demand/nz/compare/asknicely-vs-medallia
- [Delighted](/demand/nz/brands/delighted): Head-to-head: /demand/nz/compare/asknicely-vs-delighted
- [Canny](/demand/nz/brands/canny): Head-to-head: /demand/nz/compare/asknicely-vs-canny

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "AskNicely: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/asknicely

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/asknicely. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.