--- title: "ASICS: search popularity and Share of Search in New Zealand" description: "ASICS offers running shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/asics" publisher: "Brandwave" --- # ASICS: search popularity and Share of Search in New Zealand ASICS offers running shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ASICS - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among running shoe brands**: 60.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Running shoe brands | 1 | 60.9% | 73K | | Sneaker brands | 4 | 13.2% | 73K | - [Running shoe brands](/demand/nz/categories/nz-running-shoe-brands) - [Sneaker brands](/demand/nz/categories/nz-sneaker-brands) ## How has branded search demand for ASICS changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for ASICS in New Zealand rose from 58.8K to 73K. - Across the 11 months ending August 2026, ASICS’s estimated Share of Search among running shoe brands in New Zealand increased from 57.3% to 60.9%. - Across the 11 months ending August 2026, ASICS’s estimated Share of Search among running shoe brands in New Zealand peaked at 60.9% in August 2026 and was lowest at 55.7% in December 2025. - Across the 11 months ending August 2026, ASICS’s estimated Share of Search among sneaker brands in New Zealand increased from 11.9% to 13.2%. - Across the 11 months ending August 2026, ASICS’s estimated Share of Search among sneaker brands in New Zealand peaked at 15.5% in February 2026 and was lowest at 10.7% in December 2025. ## How did search popularity change for New Zealand running shoe brands in August 2026? - Estimated monthly branded searches for Brooks in New Zealand rose 35.5% over 11 measured months, from 2.3K to 3.1K in August 2026. - Estimated monthly branded searches for Mizuno in New Zealand rose 28.4% over 11 measured months, from 4.9K to 6.2K in August 2026. - Estimated monthly branded searches for ASICS in New Zealand rose 24.1% over 11 measured months, from 58.8K to 73K in August 2026. ## How did search popularity change for New Zealand sneaker brands in August 2026? - In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%. - In August 2026, Nike gained estimated Share of Search among sneaker brands in New Zealand, from 22.8% to 23.3%. - In August 2026, Puma lost estimated Share of Search among sneaker brands in New Zealand, from 9.2% to 8.1%. - In August 2026, Adidas lost estimated Share of Search among sneaker brands in New Zealand, from 20.2% to 19.4%. - Allbirds’ estimated Share of Search among sneaker brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.6% in August 2026. - In August 2026, Vans rose from 10th to 9th among sneaker brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Running shoe brands | 58.8K | 57.3% | 1 | | Nov 2025 | Running shoe brands | 70K | 57.2% | 1 | | Dec 2025 | Running shoe brands | 64.4K | 55.7% | 1 | | Jan 2026 | Running shoe brands | 70.9K | 58.2% | 1 | | Feb 2026 | Running shoe brands | 67.3K | 60.2% | 1 | | Mar 2026 | Running shoe brands | 69K | 59.8% | 1 | | Apr 2026 | Running shoe brands | 66.9K | 56.9% | 1 | | May 2026 | Running shoe brands | 70.5K | 59.1% | 1 | | Jun 2026 | Running shoe brands | 67.4K | 57.5% | 1 | | Jul 2026 | Running shoe brands | 70.8K | 60.7% | 1 | | Aug 2026 | Running shoe brands | 73K | 60.9% | 1 | | Sep 2026 | Running shoe brands | — | — | — | | Oct 2025 | Sneaker brands | 58.8K | 11.9% | 4 | | Nov 2025 | Sneaker brands | 70K | 10.9% | 5 | | Dec 2025 | Sneaker brands | 64.4K | 10.7% | 5 | | Jan 2026 | Sneaker brands | 70.9K | 14.1% | 4 | | Feb 2026 | Sneaker brands | 67.3K | 15.5% | 3 | | Mar 2026 | Sneaker brands | 69K | 13.2% | 4 | | Apr 2026 | Sneaker brands | 66.9K | 12.3% | 4 | | May 2026 | Sneaker brands | 70.5K | 12.8% | 4 | | Jun 2026 | Sneaker brands | 67.4K | 11.8% | 4 | | Jul 2026 | Sneaker brands | 70.8K | 13% | 4 | | Aug 2026 | Sneaker brands | 73K | 13.2% | 4 | | Sep 2026 | Sneaker brands | — | — | — | ## How is ASICS measured? Brandwave collects information about searches that people make online using ASICS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “asics” - “asics 1130 gel” - “asics com” - “asics g” - “asics gel kayano” - “asics gel nimbus” - “asics gt 2000” - “asics kayano” - “asics near me” - “asics novablast” - “asics nz” - “asics online” - “asics racing shoes” - “asics shoes” - “asics sneakers” - “asics superblast” - “asics trainers” - “kayano 14 asics” ## Which running shoe brands compete with ASICS? - [HOKA](/demand/nz/brands/hoka): Head-to-head: /demand/nz/compare/asics-vs-hoka - [On](/demand/nz/brands/on): Head-to-head: /demand/nz/compare/asics-vs-on - [Mizuno](/demand/nz/brands/mizuno): Head-to-head: /demand/nz/compare/asics-vs-mizuno - [Saucony](/demand/nz/brands/saucony): Head-to-head: /demand/nz/compare/asics-vs-saucony - [Brooks](/demand/nz/brands/brooks): Head-to-head: /demand/nz/compare/asics-vs-brooks ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ASICS: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/asics This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/asics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.