--- title: "Ashaway: search popularity in New Zealand" description: "Ashaway makes badminton and squash strings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ashaway" publisher: "Brandwave" --- # Ashaway: search popularity in New Zealand Ashaway makes badminton and squash strings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ashaway - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among badminton brands**: 0.71% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Badminton brands | 5 | 0.71% | 30 | - [Badminton brands](/demand/nz/categories/nz-badminton-brands) ## Top badminton brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ashaway was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ashaway is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yonex | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Victor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Li-Ning | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Ashaway | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Babolat | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about badminton brands - Asked ChatGPT "Which badminton brand should I buy in New Zealand?": 1. Yonex, 2. Victor, 3. Li-Ning - Asked ChatGPT "What are the best badminton brands in New Zealand?": 1. Yonex, 2. Victor, 3. Li-Ning, 4. Ashaway - Asked ChatGPT "What's the best badminton brand in New Zealand for club play?": 1. Yonex, 2. Victor, 3. Li-Ning - Searched Google, AI Overview "badminton racket nz": 1. Yonex, 2. Li-Ning, 3. Victor, 4. Babolat - Searched Google, AI Overview "badminton brands": 1. Yonex, 2. Victor, 3. Li-Ning, 4. Ashaway, 5. Babolat Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Ashaway changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ashaway in New Zealand fell from 40 to 30. - Across the 12 months ending September 2026, Ashaway’s share of searches among badminton brands in New Zealand held steady, from 1% to 0.71%. ## How did search popularity change for New Zealand badminton brands in September 2026? - In September 2026, Babolat gained share of searches among badminton brands in New Zealand, from 28% to 31.3%. - In September 2026, Yonex gained share of searches among badminton brands in New Zealand, from 38% to 40%. - In September 2026, Li-Ning lost share of searches among badminton brands in New Zealand, from 28% to 24.7%. - In September 2026, Victor lost share of searches among badminton brands in New Zealand, from 5.3% to 3.3%. - Estimated monthly branded searches for Ashaway in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Badminton brands | 40 | 1% | 5 | | Nov 2025 | Badminton brands | 20 | 0.5% | 5 | | Dec 2025 | Badminton brands | 20 | 0.57% | 5 | | Jan 2026 | Badminton brands | 20 | 0.39% | 5 | | Feb 2026 | Badminton brands | 20 | 0.41% | 5 | | Mar 2026 | Badminton brands | 40 | 0.81% | 5 | | Apr 2026 | Badminton brands | 30 | 0.65% | 5 | | May 2026 | Badminton brands | 50 | 1.2% | 5 | | Jun 2026 | Badminton brands | 40 | 0.58% | 5 | | Jul 2026 | Badminton brands | 30 | 0.75% | 5 | | Aug 2026 | Badminton brands | 30 | 0.72% | 5 | | Sep 2026 | Badminton brands | 30 | 0.71% | 5 | ## How are Ashaway’s branded searches counted? Brandwave collects information about searches that people make online using Ashaway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ashaway” - “ashaway badminton” ## Which badminton brands compete with Ashaway? - [Yonex](/demand/nz/brands/yonex): Head-to-head: /demand/nz/compare/ashaway-vs-yonex - [Babolat](/demand/nz/brands/babolat): Head-to-head: /demand/nz/compare/ashaway-vs-babolat - [Li-Ning](/demand/nz/brands/li-ning): Head-to-head: /demand/nz/compare/ashaway-vs-li-ning - [Victor](/demand/nz/brands/victor-badminton): Head-to-head: /demand/nz/compare/ashaway-vs-victor-badminton ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ashaway: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ashaway This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ashaway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.