---
title: "Ascot Park Hotel: search popularity and Share of Search in New Zealand"
description: "Ascot Park Hotel provides visitor accommodation in Invercargill, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ascot-park-hotel"
publisher: "Brandwave"
---

# Ascot Park Hotel: search popularity and Share of Search in New Zealand

Ascot Park Hotel provides visitor accommodation in Invercargill, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ascot Park Hotel
- **Owned by**: ILT
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among invercargill hotels and accommodation**: 42.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Invercargill hotels and accommodation | 1 | 42.7% | 4.4K |

- [Invercargill hotels and accommodation](/demand/nz/categories/nz-invercargill-hotels)

## How has branded search demand for Ascot Park Hotel changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ascot Park Hotel in New Zealand fell from 5.4K to 4.4K.
- Across the 11 months ending August 2026, Ascot Park Hotel’s estimated Share of Search among invercargill hotels and accommodation in New Zealand decreased from 49.9% to 42.7%.
- Across the 11 months ending August 2026, Ascot Park Hotel’s estimated Share of Search among invercargill hotels and accommodation in New Zealand peaked at 49.9% in October 2025 and was lowest at 37.3% in February 2026.

## How did search popularity change for New Zealand invercargill hotels and accommodation in August 2026?

- In August 2026, Ascot Park Hotel gained estimated Share of Search among invercargill hotels and accommodation in New Zealand, from 41.4% to 42.7%.
- In August 2026, The Langlands Hotel lost estimated Share of Search among invercargill hotels and accommodation in New Zealand, from 35.2% to 33.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Invercargill hotels and accommodation | 5.4K | 49.9% | 1 |
| Nov 2025 | Invercargill hotels and accommodation | 4.4K | 40.7% | 1 |
| Dec 2025 | Invercargill hotels and accommodation | 4.4K | 43.7% | 1 |
| Jan 2026 | Invercargill hotels and accommodation | 4.4K | 39.3% | 1 |
| Feb 2026 | Invercargill hotels and accommodation | 4.4K | 37.3% | 2 |
| Mar 2026 | Invercargill hotels and accommodation | 4.4K | 37.4% | 1 |
| Apr 2026 | Invercargill hotels and accommodation | 3.6K | 38% | 1 |
| May 2026 | Invercargill hotels and accommodation | 4.4K | 43.9% | 1 |
| Jun 2026 | Invercargill hotels and accommodation | 4.4K | 42.6% | 1 |
| Jul 2026 | Invercargill hotels and accommodation | 4.4K | 41.4% | 1 |
| Aug 2026 | Invercargill hotels and accommodation | 4.4K | 42.7% | 1 |
| Sep 2026 | Invercargill hotels and accommodation | — | — | — |

## How is Ascot Park Hotel measured?

Brandwave collects information about searches that people make online using Ascot Park Hotel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ascot park hotel”
- “the ascot park hotel”

## Which invercargill hotels and accommodation compete with Ascot Park Hotel?

- [The Langlands Hotel](/demand/nz/brands/the-langlands-hotel): Head-to-head: /demand/nz/compare/ascot-park-hotel-vs-the-langlands-hotel
- [Kelvin Hotel](/demand/nz/brands/kelvin-hotel): Head-to-head: /demand/nz/compare/ascot-park-hotel-vs-kelvin-hotel

## Who owns Ascot Park Hotel?

Ascot Park Hotel is owned by ILT. Brandwave also tracks The Langlands Hotel and Kelvin Hotel, owned by the same company, in New Zealand.

- [ILT](/demand/nz/companies/invercargill-licensing-trust): Owns 3 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Ascot Park Hotel?

Ascot Park Hotel is owned by ILT. Brandwave also tracks The Langlands Hotel and Kelvin Hotel, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Ascot Park Hotel: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ascot-park-hotel

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ascot-park-hotel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.