--- title: "ASB Securities: search popularity in New Zealand" description: "ASB's online share trading service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/asb-securities" publisher: "Brandwave" --- # ASB Securities: search popularity in New Zealand ASB's online share trading service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ASB Securities - **Owned by**: ASB Bank Limited - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among investment platforms**: 4.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | investment platforms | 7 | 4.5% | 8.1K | - [New Zealand investment platforms](/demand/nz/categories/nz-investment-platforms) ## Top investment platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASB Securities was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. ASB Securities is the fifth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sharesies | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | InvestNow | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kernel | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hatch | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | ASB Securities | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Tiger Brokers | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Craigs Investment Partners | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Forsyth Barr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jarden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Snowball Effect | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stake | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about investment platforms - Asked ChatGPT "Which investment platform should I use in New Zealand?": 1. Kernel, 2. InvestNow, 3. Sharesies, 4. Hatch - Asked ChatGPT "What are the best investment platforms in New Zealand?": 1. Sharesies, 2. InvestNow, 3. Kernel, 4. Hatch - Asked ChatGPT "What's the best investment platform in New Zealand for a beginner investor?": 1. Sharesies, 2. Kernel, 3. InvestNow - Searched Google, AI Overview "investment platforms nz": 1. Sharesies, 2. InvestNow, 3. Kernel, 4. Hatch, 5. Tiger Brokers, 6. ASB Securities - Searched Google, AI Overview "share trading app": 1. Sharesies, 2. Hatch, 3. InvestNow, 4. ASB Securities Not named in any answer: Craigs Investment Partners, Forsyth Barr, Jarden, Snowball Effect and Stake. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for ASB Securities changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ASB Securities in New Zealand fell from 12.1K to 8.1K. - Across the 12 months ending September 2026, ASB Securities’ share of searches among investment platforms in New Zealand decreased from 5.2% to 4.5%. - Across the 12 months ending September 2026, ASB Securities’ share of searches among investment platforms in New Zealand peaked at 5.8% in March 2026 and was lowest at 4.5% in September 2026. - Across the 12 months ending September 2026, ASB Securities fell from 6th to 7th among investment platforms in New Zealand. ## How did search popularity change for New Zealand investment platforms in September 2026? - In September 2026, Sharesies gained share of searches among investment platforms in New Zealand, from 40% to 41.8%. - In September 2026, Jarden lost share of searches among investment platforms in New Zealand, from 2.1% to 0.83%. - In September 2026, Forsyth Barr lost share of searches among investment platforms in New Zealand, from 5.8% to 5%. - In September 2026, ASB Securities lost share of searches among investment platforms in New Zealand, from 5.3% to 4.5%. - Craigs Investment Partners’ share of searches among investment platforms in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.9% in September 2026. - In September 2026, InvestNow rose from 5th to 4th among investment platforms in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | investment platforms | 12.1K | 5.2% | 6 | | Nov 2025 | investment platforms | 8.1K | 4.8% | 7 | | Dec 2025 | investment platforms | 8.1K | 5.4% | 7 | | Jan 2026 | investment platforms | 9.9K | 5% | 6 | | Feb 2026 | investment platforms | 8.1K | 4.9% | 7 | | Mar 2026 | investment platforms | 9.9K | 5.8% | 7 | | Apr 2026 | investment platforms | 8.1K | 4.6% | 7 | | May 2026 | investment platforms | 9.9K | 4.6% | 6 | | Jun 2026 | investment platforms | 9.9K | 4.6% | 7 | | Jul 2026 | investment platforms | 8.1K | 4.9% | 7 | | Aug 2026 | investment platforms | 9.9K | 5.3% | 7 | | Sep 2026 | investment platforms | 8.1K | 4.5% | 7 | ## How are ASB Securities’ branded searches counted? Brandwave collects information about searches that people make online using ASB Securities’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “asb securities” ## Which investment platforms compete with ASB Securities? - [Sharesies](/demand/nz/brands/sharesies) - [Kernel](/demand/nz/brands/kernel) - [Hatch](/demand/nz/brands/hatch) - [InvestNow](/demand/nz/brands/investnow): Head-to-head: /demand/nz/compare/asb-securities-vs-investnow - [Craigs Investment Partners](/demand/nz/brands/craigs-investment-partners): Head-to-head: /demand/nz/compare/asb-securities-vs-craigs-investment-partners - [Forsyth Barr](/demand/nz/brands/forsyth-barr): Head-to-head: /demand/nz/compare/asb-securities-vs-forsyth-barr - [Jarden](/demand/nz/brands/jarden): Head-to-head: /demand/nz/compare/asb-securities-vs-jarden - [Tiger Brokers](/demand/nz/brands/tiger-brokers): Head-to-head: /demand/nz/compare/asb-securities-vs-tiger-brokers - [Snowball Effect](/demand/nz/brands/snowball-effect) - [Stake](/demand/nz/brands/stake) ## Who owns ASB Securities? ASB Securities is owned by ASB Bank Limited. Brandwave also tracks ASB, owned by the same company, in New Zealand. - [ASB Bank Limited](/demand/nz/companies/asb-bank-limited): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns ASB Securities? ASB Securities is owned by ASB Bank Limited. Brandwave also tracks ASB, owned by the same company, in New Zealand. ## Cite this page Brandwave. "ASB Securities: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/asb-securities This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/asb-securities. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.