---
title: "Arturia: search popularity in New Zealand"
description: "Arturia makes MIDI controllers and synthesizers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/arturia"
publisher: "Brandwave"
---

# Arturia: search popularity in New Zealand

Arturia makes MIDI controllers and synthesizers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Arturia
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among synthesizer brands**: 7.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Synthesizer brands | 6 | 7.3% | 210 |
| Drum machine brands | 4 | 9.7% | 210 |
| MIDI controller brands | 4 | 17.3% | 220 |

- [Synthesizer brands](/demand/nz/categories/nz-synthesizer-brands)
- [Drum machine brands](/demand/nz/categories/nz-drum-machine-brands)
- [MIDI controller brands](/demand/nz/categories/nz-midi-controller-brands)

## Top synthesizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arturia appeared in all five answers. Arturia is the third most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Korg | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Roland | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Arturia | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Yamaha | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Moog | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Sequential | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Novation | 7th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about synthesizer brands

- Asked ChatGPT "Which synthesizer brand should I buy in New Zealand?": 1. Korg, 2. Roland, 3. Yamaha, 4. Arturia, 5. Sequential
- Asked ChatGPT "What are the best synthesizer brands in New Zealand?": 1. Korg, 2. Roland, 3. Moog, 4. Sequential, 5. Arturia, 6. Yamaha, 7. Novation
- Asked ChatGPT "What's the best synthesizer brand in New Zealand for music making?": 1. Korg, 2. Roland, 3. Yamaha, 4. Arturia, 5. Moog
- Searched Google, AI Overview "best synthesizer": 1. Arturia, 2. Korg, 3. Moog, 4. Yamaha, 5. Roland
- Searched Google, AI Overview "synthesizer for beginners": 1. Korg, 2. Arturia, 3. Roland, 4. Yamaha

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Arturia changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Arturia in New Zealand fell from 270 to 220.
- Across the 12 months ending September 2026, Arturia’s share of searches among synthesizer brands in New Zealand decreased from 9.6% to 7.3%.
- Across the 12 months ending September 2026, Arturia’s share of searches among synthesizer brands in New Zealand peaked at 15.3% in November 2025 and was lowest at 7.3% in September 2026.
- Across the 12 months ending September 2026, Arturia fell from 5th to 6th among synthesizer brands in New Zealand.
- Across the 12 months ending September 2026, Arturia’s share of searches among drum machine brands in New Zealand decreased from 11.5% to 9.7%.
- Across the 12 months ending September 2026, Arturia’s share of searches among drum machine brands in New Zealand peaked at 19.1% in November 2025 and was lowest at 9.7% in September 2026.
- Across the 12 months ending September 2026, Arturia’s share of searches among MIDI controller brands in New Zealand increased from 16.7% to 17.3%.
- Across the 12 months ending September 2026, Arturia’s share of searches among MIDI controller brands in New Zealand peaked at 21.9% in November 2025 and was lowest at 16.7% in October 2025.

## How did search popularity change for New Zealand synthesizer brands in September 2026?

- In September 2026, Moog overtook Novation to rank 3rd among synthesizer brands in New Zealand, with 16% of the searches.
- In September 2026, Yamaha overtook Arturia to rank 5th among synthesizer brands in New Zealand, with 9.1% of the searches.
- In September 2026, Sequential gained share of searches among synthesizer brands in New Zealand, from 20% to 20.6%.
- In September 2026, Korg lost share of searches among synthesizer brands in New Zealand, from 36.6% to 32.1%.
- In September 2026, Arturia lost share of searches among synthesizer brands in New Zealand, from 8.8% to 7.3%.
- Estimated monthly branded searches for Roland in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

## How did search popularity change for New Zealand drum machine brands in September 2026?

- In September 2026, Akai overtook Arturia and Alesis to rank 3rd among drum machine brands in New Zealand, with 9.7% of the searches.
- In September 2026, Moog gained share of searches among drum machine brands in New Zealand, from 15.8% to 21.3%.
- In September 2026, Korg lost share of searches among drum machine brands in New Zealand, from 46.2% to 42.6%.
- In September 2026, Alesis lost share of searches among drum machine brands in New Zealand, from 9.4% to 7.4%.
- In September 2026, Arturia lost share of searches among drum machine brands in New Zealand, from 11.1% to 9.7%.
- Estimated monthly branded searches for Roland in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026.

## How did search popularity change for New Zealand MIDI controller brands in September 2026?

- In September 2026, Novation overtook Native Instruments to become the leader among MIDI controller brands in New Zealand, with 30.7% of the searches.
- In September 2026, Akai overtook Arturia to rank 3rd among MIDI controller brands in New Zealand, with 18.9% of the searches.
- In September 2026, Nektar gained share of searches among MIDI controller brands in New Zealand, from 5.8% to 7.9%.
- In September 2026, Native Instruments lost share of searches among MIDI controller brands in New Zealand, from 28.3% to 25.2%.
- In September 2026, Arturia lost share of searches among MIDI controller brands in New Zealand, from 19.6% to 17.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Synthesizer brands | 260 | 9.6% | 5 |
| Nov 2025 | Synthesizer brands | 390 | 15.3% | 3 |
| Dec 2025 | Synthesizer brands | 260 | 11.7% | 4 |
| Jan 2026 | Synthesizer brands | 320 | 14.9% | 3 |
| Feb 2026 | Synthesizer brands | 260 | 11.9% | 4 |
| Mar 2026 | Synthesizer brands | 260 | 9.3% | 5 |
| Apr 2026 | Synthesizer brands | 260 | 9.6% | 5 |
| May 2026 | Synthesizer brands | 260 | 9.2% | 5 |
| Jun 2026 | Synthesizer brands | 260 | 10% | 5 |
| Jul 2026 | Synthesizer brands | 260 | 10.5% | 5 |
| Aug 2026 | Synthesizer brands | 260 | 8.8% | 5 |
| Sep 2026 | Synthesizer brands | 210 | 7.3% | 6 |
| Oct 2025 | Drum machine brands | 260 | 11.5% | 4 |
| Nov 2025 | Drum machine brands | 390 | 19.1% | 2 |
| Dec 2025 | Drum machine brands | 260 | 13.7% | 4 |
| Jan 2026 | Drum machine brands | 320 | 16.4% | 2 |
| Feb 2026 | Drum machine brands | 260 | 15.7% | 2 |
| Mar 2026 | Drum machine brands | 260 | 12.8% | 4 |
| Apr 2026 | Drum machine brands | 260 | 12.6% | 4 |
| May 2026 | Drum machine brands | 260 | 11.9% | 4 |
| Jun 2026 | Drum machine brands | 260 | 12.5% | 4 |
| Jul 2026 | Drum machine brands | 260 | 12.7% | 3 |
| Aug 2026 | Drum machine brands | 260 | 11.1% | 3 |
| Sep 2026 | Drum machine brands | 210 | 9.7% | 4 |
| Oct 2025 | MIDI controller brands | 270 | 16.7% | 4 |
| Nov 2025 | MIDI controller brands | 400 | 21.9% | 3 |
| Dec 2025 | MIDI controller brands | 270 | 18% | 4 |
| Jan 2026 | MIDI controller brands | 330 | 17.7% | 2 |
| Feb 2026 | MIDI controller brands | 270 | 17% | 3 |
| Mar 2026 | MIDI controller brands | 280 | 17.2% | 4 |
| Apr 2026 | MIDI controller brands | 270 | 17.8% | 4 |
| May 2026 | MIDI controller brands | 270 | 16.7% | 4 |
| Jun 2026 | MIDI controller brands | 270 | 18.1% | 4 |
| Jul 2026 | MIDI controller brands | 270 | 20.3% | 3 |
| Aug 2026 | MIDI controller brands | 270 | 19.6% | 3 |
| Sep 2026 | MIDI controller brands | 220 | 17.3% | 4 |

## How are Arturia’s branded searches counted?

Brandwave collects information about searches that people make online using Arturia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “arturia”
- “arturia midi controller”

## Which synthesizer brands compete with Arturia?

- [Korg](/demand/nz/brands/korg)
- [Sequential](/demand/nz/brands/sequential): Head-to-head: /demand/nz/compare/arturia-vs-sequential
- [Moog](/demand/nz/brands/moog): Head-to-head: /demand/nz/compare/arturia-vs-moog
- [Novation](/demand/nz/brands/novation): Head-to-head: /demand/nz/compare/arturia-vs-novation
- [Yamaha](/demand/nz/brands/yamaha): Head-to-head: /demand/nz/compare/arturia-vs-yamaha
- [Roland](/demand/nz/brands/roland): Head-to-head: /demand/nz/compare/arturia-vs-roland

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Arturia: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/arturia

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/arturia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.