--- title: "Aroha Funerals: search popularity in New Zealand" description: "A funeral director in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/aroha-funerals" publisher: "Brandwave" --- # Aroha Funerals: search popularity in New Zealand A funeral director in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Aroha Funerals - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Auckland funeral directors**: 6.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland funeral directors | 6 | 6.1% | 390 | - [Auckland funeral directors](/demand/nz/locations/auckland/funeral-directors) ## Top Auckland funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Aroha Funerals was mentioned in two out of three: in two of the three ChatGPT answers. Aroha Funerals is the joint third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | State of Grace Funerals | 1st | 2 of 3 | 2 of 3 | | Windsor Funerals | 2nd | 2 of 3 | 2 of 3 | | Tipene Funerals | 3rd | 2 of 3 | 2 of 3 | | Aroha Funerals | 3rd | 2 of 3 | 2 of 3 | | Davis Funerals | 5th | 1 of 3 | 1 of 3 | | Morrison Funeral Directors | Not ranked | 0 of 3 | 0 of 3 | | Dil's Funeral Services | Not ranked | 0 of 3 | 0 of 3 | | Sibuns | Not ranked | 0 of 3 | 0 of 3 | | Simplicity Funerals | Not ranked | 0 of 3 | 0 of 3 | | Natural Funerals | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland funeral directors - Asked ChatGPT "Which funeral director should I hire in Auckland, New Zealand?": 1. State of Grace Funerals, 2. Tipene Funerals, 3. Aroha Funerals - Asked ChatGPT "What are the best funeral directors in Auckland, New Zealand?": 1. State of Grace Funerals, 2. Davis Funerals, 3. Windsor Funerals - Asked ChatGPT "What's the best funeral director in Auckland, New Zealand for a loved one?": 1. Windsor Funerals, 2. Aroha Funerals, 3. Tipene Funerals Not named in any answer: Morrison Funeral Directors, Dil's Funeral Services, Sibuns, Simplicity Funerals and Natural Funerals. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Aroha Funerals changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Aroha Funerals in New Zealand fell from 1K to 480. - Across the 12 months ending September 2026, Aroha Funerals’ share of searches among Auckland funeral directors in New Zealand decreased from 9.8% to 6.1%. - Across the 12 months ending September 2026, Aroha Funerals’ share of searches among Auckland funeral directors in New Zealand peaked at 9.8% in November 2025 and was lowest at 6.1% in September 2026. - Across the 12 months ending September 2026, Aroha Funerals fell from 4th to 6th among Auckland funeral directors in New Zealand. ## How did search popularity change for New Zealand Auckland funeral directors in September 2026? - In September 2026, Windsor Funerals overtook Aroha Funerals and Sibuns to rank 5th among Auckland funeral directors in New Zealand, with 7.5% of the searches. - In September 2026, Davis Funerals overtook Dil's Funeral Services and Aroha Funerals to rank 3rd among Auckland funeral directors in New Zealand, with 9.2% of the searches. - In September 2026, Tipene Funerals gained share of searches among Auckland funeral directors in New Zealand, from 9.6% to 11.2%. - In September 2026, State of Grace Funerals gained share of searches among Auckland funeral directors in New Zealand, from 3.5% to 5%. - In September 2026, Morrison Funeral Directors lost share of searches among Auckland funeral directors in New Zealand, from 48.4% to 45.7%. - In September 2026, Aroha Funerals lost share of searches among Auckland funeral directors in New Zealand, from 7.9% to 6.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Auckland funeral directors | 720 | 9.8% | 4 | | Nov 2025 | Auckland funeral directors | 590 | 9.8% | 4 | | Dec 2025 | Auckland funeral directors | 390 | 7.2% | 6 | | Jan 2026 | Auckland funeral directors | 480 | 9.1% | 5 | | Feb 2026 | Auckland funeral directors | 590 | 9.4% | 4 | | Mar 2026 | Auckland funeral directors | 480 | 7.1% | 5 | | Apr 2026 | Auckland funeral directors | 590 | 9.1% | 4 | | May 2026 | Auckland funeral directors | 590 | 8.1% | 3 | | Jun 2026 | Auckland funeral directors | 480 | 7.3% | 7 | | Jul 2026 | Auckland funeral directors | 390 | 6.1% | 6 | | Aug 2026 | Auckland funeral directors | 590 | 7.9% | 4 | | Sep 2026 | Auckland funeral directors | 390 | 6.1% | 6 | ## How are Aroha Funerals’ branded searches counted? Brandwave collects information about searches that people make online using Aroha Funerals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aroha funerals” ## Which Auckland funeral directors compete with Aroha Funerals? - [Morrison Funeral Directors](/demand/nz/brands/morrison-funeral-directors) - [Tipene Funerals](/demand/nz/brands/tipene-funerals) - [Davis Funerals](/demand/nz/brands/davis-funerals): Head-to-head: /demand/nz/compare/aroha-funerals-vs-davis-funerals - [Dil's Funeral Services](/demand/nz/brands/dils-funeral-services): Head-to-head: /demand/nz/compare/aroha-funerals-vs-dils-funeral-services - [Windsor Funerals](/demand/nz/brands/windsor-funerals): Head-to-head: /demand/nz/compare/aroha-funerals-vs-windsor-funerals - [Sibuns](/demand/nz/brands/sibuns): Head-to-head: /demand/nz/compare/aroha-funerals-vs-sibuns - [State of Grace Funerals](/demand/nz/brands/state-of-grace-funerals): Head-to-head: /demand/nz/compare/aroha-funerals-vs-state-of-grace-funerals - [Simplicity Funerals](/demand/nz/brands/simplicity-funerals) - [Natural Funerals](/demand/nz/brands/natural-funerals) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Aroha Funerals: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/aroha-funerals This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/aroha-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.