---
title: "Arnott's: search popularity and Share of Search in New Zealand"
description: "Arnott's is a biscuit brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/arnotts"
publisher: "Brandwave"
---

# Arnott's: search popularity and Share of Search in New Zealand

Arnott's is a biscuit brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Arnott's
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among biscuit brands**: 23.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Biscuit brands | 2 | 23.5% | 10.2K |

- [Biscuit brands](/demand/nz/categories/nz-biscuit-brands)

## How has branded search demand for Arnott's changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Arnott's in New Zealand rose from 7.1K to 10.2K.
- Across the 11 months ending August 2026, Arnott's’ estimated Share of Search among biscuit brands in New Zealand increased from 19.4% to 23.5%.
- Across the 11 months ending August 2026, Arnott's’ estimated Share of Search among biscuit brands in New Zealand peaked at 26.2% in June 2026 and was lowest at 12.5% in November 2025.

## How did search popularity change for New Zealand biscuit brands in August 2026?

- In August 2026, Arnott's gained estimated Share of Search among biscuit brands in New Zealand, from 20% to 23.5%.
- In August 2026, Oreo gained estimated Share of Search among biscuit brands in New Zealand, from 15.8% to 17.5%.
- In August 2026, Griffin's gained estimated Share of Search among biscuit brands in New Zealand, from 15.3% to 16.2%.
- In August 2026, Cookie Time lost estimated Share of Search among biscuit brands in New Zealand, from 47.1% to 40.9%.
- Estimated monthly branded searches for Huntley & Palmers in New Zealand rose 15.7% over 11 measured months, from 700 to 810 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Biscuit brands | 7.1K | 19.4% | 2 |
| Nov 2025 | Biscuit brands | 6.1K | 12.5% | 2 |
| Dec 2025 | Biscuit brands | 7.1K | 16.1% | 2 |
| Jan 2026 | Biscuit brands | 6.9K | 21.8% | 2 |
| Feb 2026 | Biscuit brands | 7.5K | 24% | 2 |
| Mar 2026 | Biscuit brands | 8.9K | 23.6% | 2 |
| Apr 2026 | Biscuit brands | 8K | 23.5% | 2 |
| May 2026 | Biscuit brands | 7.7K | 20.5% | 3 |
| Jun 2026 | Biscuit brands | 10.8K | 26.2% | 2 |
| Jul 2026 | Biscuit brands | 7.5K | 20% | 2 |
| Aug 2026 | Biscuit brands | 10.2K | 23.5% | 2 |
| Sep 2026 | Biscuit brands | — | — | — |

## How is Arnott's measured?

Brandwave collects information about searches that people make online using Arnott's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “arnott's”
- “arnotts”
- “arnotts biscuits”
- “arnotts cheeseboard”
- “arnotts com”
- “arnotts cookies”
- “arnotts crackers”
- “arnotts near me”
- “arnotts new zealand”
- “arnotts nz”
- “arnotts online”
- “tim tam”

## Which biscuit brands compete with Arnott's?

- [Cookie Time](/demand/nz/brands/cookie-time): Head-to-head: /demand/nz/compare/arnotts-vs-cookie-time
- [Oreo](/demand/nz/brands/oreo): Head-to-head: /demand/nz/compare/arnotts-vs-oreo
- [Griffin's](/demand/nz/brands/griffins): Head-to-head: /demand/nz/compare/arnotts-vs-griffins
- [Huntley & Palmers](/demand/nz/brands/huntley-and-palmers): Head-to-head: /demand/nz/compare/arnotts-vs-huntley-and-palmers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Arnott's: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/arnotts

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/arnotts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.